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Facebook Ads Cost Per Purchase Benchmarks for Nonprofit in Denmark

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Cost Per Purchase for Nonprofit in Denmark

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • For Nonprofit in Denmark, cost-per-purchase was generally below the global baseline: the 10‑month average was 43.63 vs. the global 49.49 (about 12% lower).
  • Volatility was high in Denmark due to a sharp March spike; the average month-to-month swing was 28.8 compared with the global baseline’s 2.1.
  • Seasonality diverged from typical global patterns: instead of rising in Q4–Q1, Denmark trended down through February, then surged in March before normalizing.

Scope and framing

This analysis looks at cost-per-purchase trends for industry Nonprofit and target country Denmark compared to the global trend.

Denmark Nonprofit: monthly benchmarks

  • Average: 43.63; median: 37.96
  • High: 118.59 in March 2025
  • Low: 13.58 in February 2025
  • First-to-last change (Nov 2024 → Aug 2025): down 28.8% (37.82 → 26.92)
  • Volatility: average absolute month-to-month change of 28.8
  • Notable movements:
  • Steady declines from November through February, reaching the series low in February.
  • A pronounced spike in March to 118.59, followed by reversion in April (38.09) and mid‑range levels in May–July (43.29–50.37).
  • Another dip in August to 26.92.

Global baseline (all industries, all countries) over the same months

  • Average: 49.49; median: 51.25
  • High: 53.89 in February 2025
  • Low: 43.19 in November 2024
  • First-to-last change (Nov 2024 → Aug 2025): up 5.8% (43.19 → 45.69)
  • Volatility: average absolute month-to-month change of 2.1
  • Seasonal pattern: elevated costs across December–March, then easing into summer.

Denmark vs. global: positioning and month-by-month comparison

  • Overall level: Denmark Nonprofit sat below market on average (≈12% lower than global).
  • Month-by-month relative position:
  • Below market in 8 of 10 months (notably December −38.7%, January −50.2%, February −74.8%, August −41.1%).
  • Above market in March (+125.6%) and July (+8.4%).
  • In line in May (−1.2% vs. global).
  • Volatility: Denmark was far more volatile, driven primarily by the March outlier; otherwise, the series hovered mostly in the 26–50 range.

Seasonal context

  • Global patterns show cost-per-purchase typically higher in Q4–Q1 (holiday and post-holiday periods), then easing in late spring and summer.
  • Denmark’s Nonprofit trend diverged: costs fell into February, spiked in March, normalized April–July, and softened again in August.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Nonprofit and Denmark helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Nonprofit industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Denmark Advertising Landscape

National Holidays

Jan 1New Year's Day
Apr 17Maundy Thursday
Apr 18Good Friday
Apr 20Easter Sunday
Apr 21Easter Monday
May 29Ascension Day
Jun 8Whit Sunday
Jun 9Whit Monday
Dec 25Christmas Day
Dec 26Second Day of Christmas

Key Shopping Season

Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day

Potential Advertising Impact

CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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