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Facebook Ads Cost Per Purchase Benchmarks for Nonprofit in United Arab Emirates

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Cost Per Purchase for Nonprofit in United Arab Emirates

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads cost-per-purchase benchmarks: key takeaways

  • This analysis looks at cost-per-purchase trends for industry Nonprofit and target country United Arab Emirates compared to the global trend, and is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • Overall, the selected series runs below market: average $42.43 vs a global average of $49.24 across the same months (≈14% lower).
  • Volatility is elevated in the selected data, with an average month-to-month swing of about $11.21 (≈26% of the mean) versus the steadier global baseline at $2.24 (≈5%).
  • Seasonal patterns show a soft November, a lift through Q1, a pronounced spike in June, and a sharp reset by August. The global trend is more typical: higher in late Q4/Q1 and easing into summer.

What the selected time series shows (Nonprofit, United Arab Emirates)

  • Period covered: October 2024 to August 2025.
  • Average: $42.43; median: $42.64.
  • High/low: peak $60.88 in June 2025; low $24.45 in November 2024. Range: $36.43.
  • Trend from first to last month: down 12.5% (from $36.49 in October 2024 to $31.93 in August 2025).
  • Volatility: average absolute month-to-month change ≈ $11.21.
  • Notable moves:
  • Sharp dip in November, followed by a rebound in December and higher levels in January–February (~$50).
  • A standout spike in June ($60.88), then a pullback in July and a steep drop into August ($31.93).

Global baseline in context

  • Aligned period (Oct 2024–Aug 2025) average: $49.24; median: $50.97.
  • High/low: peak $53.89 in February 2025; low $43.19 in November 2024. Range: $10.69.
  • Trend from first to last month: down 2.1%.
  • Volatility: average month-to-month swing ≈ $2.24, indicating a smoother market pattern.

Side-by-side comparison

  • Level: The selected series averages about $6.80 below the global benchmark (≈14% lower), positioning it below market overall.
  • Highs and lows:
  • Selected high (June) is materially higher than the global high, reflecting sharper surges.
  • Selected low (November) is substantially lower than the global low, indicating deeper dips.
  • Months above/below global:
  • Above market in 2 of 11 months: June (+30% vs global) and July (+8%).
  • Below market in the remaining 9 months, most notably November (−43%) and April (−34%).
  • Volatility: The selected range ($36.43) is over 3x the global range ($10.69), underscoring greater month-to-month variability.

Seasonal patterns and timing

  • The global pattern aligns with typical seasonality: higher in late Q4 and Q1, then moderating into summer.
  • In the United Arab Emirates for Nonprofit, seasonality is more pronounced and somewhat shifted: a trough in November, a lift through early Q1, an outsized mid-year peak in June, and a sharp late-summer reset by August.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Nonprofit and United Arab Emirates helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Nonprofit industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Arab Emirates, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

United Arab Emirates Advertising Landscape

National Holidays

Jan 1New Year's Day
Mar 30–31Eid al-Fitr
Jun 6Arafat Day
Jun 7–9Eid al-Adha
Jul 7Islamic New Year
Sep 15Prophet Muhammad's Birthday
Dec 1Commemoration Day
Dec 2–3UAE National Day

Key Shopping Season

Ramadan + Eid (Mar–Apr), End of November–December (UAE National Day, Christmas, New Year), Dubai Shopping Festival (mid-Dec through Jan)

Potential Advertising Impact

CPMs may rise sharply during Ramadan and Eid, especially in e‑commerce, gifting, F&B, and beauty sectors. UAE National Day campaigns could lead to high local bidding activity in travel, banking, and luxury retail. Dubai Shopping Festival drives elevated CPMs from mid-December to mid-January. Islamic holidays shift each year, affecting year-over-year comparisons.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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