Facebook Ads Cost Per Purchase Benchmarks in Norway

Introduction

Norway’s cost per purchase profile in Facebook Ads was a year of whiplash—punctuated by a dramatic May spike, a deep August trough, and a late-year climb—while the global benchmark stayed remarkably steady. Across all industries, Norway’s monthly medians swung far wider than the market, with a single outlier month reshaping the annual picture. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Norway compared to the global benchmark.

The story in the data

Norway opened the year elevated at 118 in January and closed at 224 in December, an 89% rise end to end. The high came in May at 751—by far the peak—while the low hit in August at just 20. Averaged across the 12 monthly medians, Norway landed at 130; excluding the May outlier, the average settles closer to 73. The median month sat near 57, underscoring how the May surge and a firm December skewed the mean upward.

Volatility defined the year. Month-to-month moves averaged 176 units in Norway; even excluding the April-to-May and May-to-June swings, the average shift remained about 60. By contrast, the global benchmark averaged a calm 51 for the year, with month-to-month changes of just 1.8. Globally, the high was a modest 54.8 in February and the low was 45.1 in December, and the year trended gently lower overall (−15% from January to December).

Seasonal and monthly dynamics

Q1 in Norway eased from January’s 118 to March’s 30 (Q1 average ~63), then surged in Q2 on the back of May’s 751 (Q2 average ~285). After that spike, costs reset in Q3: July (51) slid to the yearly low in August (20) before rebounding sharply in September (119), putting Q3 around 63 on average. Q4 split the difference—October dipped to 38, November rose to 63, and December climbed decisively to 224 (Q4 average ~108). The rhythm reads as a midyear spike, a summer reset, and a strong year-end lift.

Globally, seasonality was far subtler: costs clustered near 51–53 through most months, ticked down in Q4, and ended the year at their lowest point. That divergence—Norway rising in Q4 while the market eased—was a defining difference in country-specific ad costs.

Country vs. Global

On average, Norway’s cost per purchase ran about 2.5x above the global benchmark (130 vs. 51); excluding May, the gap narrows to roughly 1.4x (73 vs. 51). The spread ranged from a narrow +4% in July (51 vs. 49 globally) to a towering +1,333% in May (751 vs. 52). Norway under-ran the market in five months—most notably August (−62%), March (−44%), and June (−32%)—but ran above market in seven months, including outsized premiums in December (+397%), September (+124%), and January (+122%).

The range told the same story: Norway’s span from low to high was about 731, while the global range sat under 10. Compared to the global trend, Norway was more expensive on average, more volatile month to month, and more seasonally disproportional—particularly around May and in late Q4.

Closing

Understanding Facebook Ads benchmarks for cost per purchase in all industries in Norway highlights a market with outsized swings, midyear spikes, and a pronounced year-end climb, contrasting with a steady, easing global curve. These country-specific ad costs complement broader CPC trends, CPM analysis, and CTR performance benchmarking, helping teams contextualize industry ad performance in Norway against global patterns.