Facebook Ads Cost Per Purchase Benchmarks in Norway

Introduction

Norway’s cost per purchase moved through the past year like a series of calm seas interrupted by sudden squalls. For all industries, Facebook Ads benchmarks in Norway started low and steady in late 2024, then broke into three dramatic spikes mid-2025 before easing back. Against the global benchmark—remarkably stable around the high-$40s—Norway displayed far more volatility, with the widest gap in August when country-specific ad costs surged to extreme levels. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Norway compared to the global benchmark.

The story in the data

Norway’s Cost per Purchase (CPP) opened at $28.97 in November 2024 and closed at $111.41 in October 2025—up roughly 284% from start to finish. The year’s high was August 2025 at $4,547.62, while the low was June at $25.82, producing an extraordinary spread of $4,522. Across the 12 months, the average CPP landed at $535, largely inflated by the August spike; the across-month median was closer to $90, reflecting more typical conditions.

The month-by-month rhythm tells the story. Q4 2024 hovered near $29–30. January jumped to $118 (+298% month over month), then cooled through March ($29.74). April lifted to $68.48, setting up a first surge in May ($750.85). That spike collapsed in June ($25.82), only to leap again in July ($519.80) and then break records in August ($4,547.62). A sharp correction followed in September ($151.37) with further easing in October ($111.41).

Volatility was the defining feature. Average month-to-month shifts in Norway were about $961, driven by the August surge and September reversal; excluding those two moves, the average swing still ran near $240. By comparison, the global benchmark’s average monthly move was just $2.40—an order-of-magnitude difference.

Seasonal and monthly dynamics

Q4 2024 was unusually soft for Norway given typical end-of-year competition, with CPP sitting below $30. Q1 2025 was mixed: a January spike followed by a return to Q4-like levels by March. Q2 became a transition period with April’s lift and May’s outsized spike, while early Q3 saw a full reset in June before another two-stage surge in July and August. The market then cooled into early Q4 (September–October), remaining above early-year troughs but far below the August peak.

Country vs. Global

Against the global baseline—steady between $46 and $54 for most months (average $49.51)—Norway alternated between low and ultra-high. Norway ran below market in five months (November, December, February, March, June), trailing global levels by 23–46%. In the remaining seven months, Norway moved above market, from +33% in April to nearly 90x in August. The global trend was notably even (down ~13% from January to October), while Norway’s line was choppier, marked by three surges (May, July, August) and two sharp resets (June, September).

Closing

In sum, Facebook Ads cost-per-purchase benchmarks for all industries in Norway show a market marked by calm baselines punctuated by outsized mid-year surges, contrasting with a globally stable CPP in the high-$40s. Understanding CPP trends, CPM analysis context, and CTR performance patterns within country-specific ad costs helps frame Norway’s industry ad performance against the global benchmark.