See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Cost per Purchase in the Philippines moved on a very different rhythm than the global benchmark: cheaper on average, but far choppier month to month. Over the 12-month window from November 2024 to October 2025, the Philippines averaged $34.53 per purchase versus a $49.51 global median — roughly 30% below market — yet it also swung through some dramatic peaks and pullbacks, including an August spike that briefly ran above global levels. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in the Philippines compared to the global benchmark.
The period opened exceptionally low at $12.03 in November 2024 and closed at $47.73 in October 2025 — a steep climb across the year. The Philippines’ highs and lows were pronounced: a low at $12.03 (November) and a high at $63.39 (August), a range of $51.36. The average month-to-month move was $17.31, signaling far higher volatility than the global benchmark’s $2.40.
Key inflection points defined the year. From November to December, CPP jumped from $12.03 to $36.38. After a January reset to $16.84, costs rebuilt through March ($36.85) and surged in April to $51.51 (+40% m/m). That peak was followed by a May–July cooldown to $31.08, $28.41, and $20.33, before an abrupt August spike to $63.39 (+212% m/m). A September correction to $36.75 gave way to a firmer October at $47.73. Across the same months, the global series was steadier, ranging from $42.73 to $53.81, with no single month outsized.
Seasonality was evident but amplified. In Q4 2024, cost per purchase rose into December, then softened in early Q1 — a familiar pattern as holiday competition eases. The Philippines rebuilt through late Q1 and into Q2, tagging an April high, then relaxed into early Q3. August stood out as the costliest month, followed by a September pullback and an October rebound. Globally, the pattern was smoother: gradual firming into late winter (peak in February at $53.81), modest easing into summer, and a gentle downshift into October ($45.51).
Against the global benchmark, the Philippines ran below market most months. The average gap was about −30%. The narrowest gap came in April (Philippines $51.51 vs. global $51.39 — near parity). The widest gap appeared in November 2024, when the Philippines sat 72% below the global median ($12.03 vs. $42.73). Notably, the Philippines ran above market in August (+26% vs. global) and modestly above in October (~+5%). While the global trend rose slightly from November to October (+6%), the Philippines’ path was choppier, with large surges and resets shaping the year.
These Facebook Ads benchmarks for Cost per Purchase illustrate a year of below-average but highly variable costs for all industries in the Philippines, contrasted with a steadier global curve. Understanding CPP levels alongside CPC trends, CPM analysis, and CTR performance helps frame country-specific ad costs and compare industry ad performance to global patterns in the Philippines.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Philippines, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday/Cyber Monday), December (Christmas and Rizal Day), June–August (Independence Day and National Heroes Day), Chinese New Year (January) and Eid observances
CPM and CPC might rise around Chinese New Year, Eid, and Independence Day for food, gifts, and travel categories. Late November–December retail campaigns see strong competition and elevated CPMs. Long weekend holidays could reduce weekday ad inventory while weekend awareness campaigns benefit from higher media consumption.
It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.
Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.
Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.
Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.
Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app