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Facebook Ads Cost Per Purchase Benchmarks for Public Administration in Argentina

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase for Public Administration in Argentina

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads cost-per-purchase benchmarks: Public Administration in Argentina vs. global trend

This analysis looks at cost-per-purchase trends for industry Public Administration and target country Argentina compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Key takeaways

  • Data availability: No country–industry observations were available for Public Administration in Argentina during the period reviewed, so comparisons to the global baseline are directional only.
  • Global baseline level: The worldwide median cost-per-purchase averaged 47.82 over the last 12 months (Oct 2024–Sep 2025).
  • Seasonal shape: The baseline shows a December lift, peaks in February, gradual easing through summer, and a sharp drop in September.
  • Volatility: Average month-to-month absolute movement in the baseline was 3.25, with the largest single-month change a -13.40 decline from August to September.
  • Net movement: From October 2024 to September 2025, the baseline fell by 30.8%.

What the selected dataset shows (Public Administration, Argentina)

  • No monthly observations were available for the selected segment. As a result, median level, highs/lows, and volatility for Argentina’s Public Administration cannot be calculated from the provided data.
  • All relative positioning statements (above market, below market, in line) cannot be determined for this segment within the period.

Global baseline benchmarks for context

Across Oct 2024–Sep 2025, the global median cost-per-purchase trend is:

  • Average: 47.82
  • High: 53.89 in February 2025
  • Low: 32.29 in September 2025
  • First-to-last change: -30.8% (46.67 in Oct 2024 to 32.29 in Sep 2025)
  • Volatility: Average absolute month-to-month change of 3.25
  • Notable shifts:
  • November dipped versus October (-3.48), followed by a strong December increase (+8.34).
  • February marked the period high (53.89).
  • A steady easing from March through August.
  • A sharp September drop (-13.40, -29.3% vs. August).

Seasonality and pattern highlights (baseline)

  • Q4: Mixed, with a notable December rise from November.
  • Q1: Elevated levels, peaking in February.
  • Q2–Q3: Gradual softening through spring and summer.
  • Late Q3/September: A pronounced trough.

How the selected segment compares to the market

  • Due to the absence of observations for Public Administration in Argentina, a direct comparison to the global baseline cannot be made for this period.
  • The global series provides a directional benchmark for typical levels and seasonal movement in cost-per-purchase.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Public Administration and Argentina helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Public Administration industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Argentina Advertising Landscape

National Holidays

Jan 1New Year's Day
Mar 3‑4Carnival
Mar 24Truth & Justice Memorial
Apr 2Malvinas Day
Apr 18Good Friday
May 1Labour Day
May 25May Revolution Day
Jun 16Martín Miguel de Güemes Day
Jun 20Flag Day
Jul 9Independence Day
Aug 18San Martín Memorial Day
Oct 13Cultural Diversity Day
Nov 24National Sovereignty Day
Dec 8Immaculate Conception
Dec 25Christmas

Key Shopping Season

December (Christmas period)

Potential Advertising Impact

CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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