Facebook Ads Cost Per Purchase Benchmarks for Public Administration in Colombia

Key takeaways

• This analysis looks at cost per purchase trends for industry Public Administration and target country Colombia compared to the global trend, based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
• No country-level records were available for Colombia in the selected period, so direct benchmarks for Colombia cannot be calculated. The global baseline shows a median cost per purchase averaging 47.82 over the last 12 months.
• Globally, costs peaked in February 2025 (53.89) and hit a low in September 2025 (32.29), with an overall decline of 30.8% from October 2024 to September 2025.
• Volatility was moderate for most of the year (average month-to-month move ≈3.25, about 6.8%), with a sharp dip in September.

Scope and framing

The focus metric is cost per purchase on Facebook Ads. We compare the selection—industry Public Administration in Colombia—against the global baseline. Because the selected dataset contains no monthly observations in this interval, the figures below reflect the global benchmark only.

Selected dataset overview (Colombia)

• Data availability: No monthly data points for Public Administration in Colombia during the period provided.
• Relative positioning vs market: Not determinable due to missing observations.
• As a reference, use the global baseline below until local data points become available.

Global baseline benchmarks (12 months)

• Average: 47.82
• High: 53.89 (February 2025)
• Low: 32.29 (September 2025)
• Range: 21.60
• First-to-last change: down 30.8% (from 46.67 in October 2024 to 32.29 in September 2025)
• Volatility: average month-to-month absolute change 3.25 (≈6.8%)

Seasonality and trend signals

• Late Q4/Q1 lift: Costs rose into December (51.53) and peaked in February (53.89), indicating heightened auction pressure around the holiday and new-year period.
• Gradual easing: From March through August, costs trended down steadily (52.61 in March to 45.69 in August).
• Q3 drop: September marked a notable low (32.29), materially below the year’s average.
• Period averages:
• H1 2025 (Jan–Jun): 51.38
• Late Q3 (Jul–Sep): 41.39

Notable monthly movements

• November → December: +8.34 (+19.3%), a strong holiday-season lift.
• May → June: −4.01 (−7.9%), start of mid-year easing.
• August → September: −13.40 (−29.3%), the sharpest month-to-month decline in the series.
• October → November: −3.48 (−7.5%), a pre-holiday dip before December’s jump.

What this means for benchmarking

While we lack in-period observations for Public Administration in Colombia, the global baseline indicates cost per purchase typically strengthens into late Q4 and Q1 before tapering into summer, with an unusually deep drop in September in this dataset. When Colombia data becomes available, it can be positioned as above market, below average, or in line with overall trends relative to these global markers.

Understanding cost per purchase benchmarks on Facebook Ads in industry Public Administration and Colombia helps advertisers make more efficient budget and creative choices.