Facebook Ads Cost Per Purchase Benchmarks for Public Administration in Germany

• Scope: This analysis looks at cost-per-purchase trends for industry Public Administration and target country Germany compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
• Data availability: No in-market observations are available for Public Administration in Germany over the period provided, so relative positioning versus the global baseline cannot be quantified for the selected series.
• Baseline context: The global median cost-per-purchase averaged 47.82 over the last 12 months, peaking in February (53.89) and bottoming in September (32.29). From October to September, the baseline fell 30.8%.
• Seasonality: Costs rose into December and remained elevated in Q1, then eased through spring and summer, with a sharp September dip—consistent with holiday-driven Q4 pressure and mid-year softness.
• Volatility: Average month-to-month change in the baseline was ~7.0% (absolute), or ~4.7% excluding the September outlier.

Scope and dataset

• Metric: cost-per-purchase (median, monthly)
• Industry: Public Administration
• Country: Germany
• Comparison: selected data (Germany, industry-specific) vs global baseline
• Note: The selected time series contains no values; therefore, the section below focuses on the global baseline to provide directional benchmarks.

Selected data overview (Germany, Public Administration)

• Observations: None available in the provided period.
• Averages, highs, lows, and volatility cannot be computed for the selected series.
• Interpretation: With no localized observations, the selected series cannot be classified as above market, below average, or in line with overall trends.

Global baseline trend analysis

• Overall level: Average 47.82 across the last 12 months.
• High/low:
• High: 53.89 in February 2025
• Low: 32.29 in September 2025
• Change over time: -30.8% from October 2024 (46.67) to September 2025 (32.29).
• Seasonality:
• Q4 (Oct–Dec) average: 47.13, with a pronounced December lift (51.53) after a softer November (43.19).
• Q1 (Jan–Mar) average: 52.94, the highest quarterly level, led by February’s peak.
• Q2 (Apr–Jun) average: 49.83, gradual easing from early-year highs.
• Q3 (Jul–Sep) average: 41.39, substantially lower due to September’s dip.
• Volatility (month-to-month absolute change):
• Average: ~7.0%; excluding September’s drop, ~4.7%.
• Notable movements:
• December vs November: +19.3% jump.
• June vs May: -7.9% pullback.
• September vs August: -29.3% sharp decline.

Comparison: selected data vs global baseline

• Due to the absence of selected data for Public Administration in Germany, a direct comparison (averages, highs/lows, volatility) cannot be made.
• For context, the global series suggests costs typically increase in Q4 around holiday periods, remain elevated in Q1, then soften into mid-year, with potential late-Q3 dips.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Public Administration and Germany helps advertisers make more efficient budget and creative choices.