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Facebook Ads Cost Per Purchase Benchmarks for Public Administration in Sweden

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Cost Per Purchase for Public Administration in Sweden

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • This analysis looks at cost-per-purchase trends for industry Public Administration and target country Sweden compared to the global trend; it is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • No observations are available for the selected segment (Public Administration in Sweden) in the provided period, so we cannot compute segment-level averages, highs/lows, or volatility, nor can we quantify its relative position versus the market.
  • The global baseline shows a clear seasonal lift from December through February and a sharp drop in September.
  • Overall volatility in the baseline is moderate most months, with a few notable spikes and dips.

What was analyzed

  • Metric: cost-per-purchase
  • Selected segment: Public Administration in Sweden (no data points in the provided window)
  • Baseline: global monthly median cost-per-purchase from October 2024 to September 2025

Selected segment (Public Administration, Sweden)

  • Data availability: No monthly data points were provided for the selected segment. As a result:
  • Average, high, low, and volatility cannot be calculated.
  • A direct “above market” or “below average” assessment versus the baseline is not possible for this period.

Global baseline benchmarks

  • Overall level:
  • Average across the period: 47.82
  • High: 53.89 in February 2025
  • Low: 32.29 in September 2025
  • Range: 21.60 between the period high and low
  • Change from first to last month: down 30.83% (from 46.67 in October 2024 to 32.29 in September 2025)
  • Seasonality:
  • Costs rose into late Q4 and early Q1: 51.53 in December 2024, 52.31 in January 2025, peaking at 53.89 in February 2025.
  • Mid-year normalization followed, with values in the mid-to-high 40s from June through August.
  • A pronounced dip occurred in September 2025 (32.29).
  • Volatility:
  • Average absolute month-over-month change: 3.25.
  • Notable swings:
  • December 2024 saw a month-over-month increase of +8.34.
  • September 2025 saw a sharp month-over-month decrease of -13.40.

Comparison of selected segment vs. baseline

  • Due to the absence of observations for Public Administration in Sweden, a quantitative comparison against the global baseline cannot be made for this timeframe.
  • For reference, the baseline suggests:
  • Elevated cost-per-purchase around the holiday period and early Q1.
  • A general easing mid-year, with a substantial dip at the end of the observed period.

Summary

While the selected segment (Public Administration in Sweden) lacks data in this window, the global baseline provides clear directional patterns marketers can monitor: higher cost-per-purchase in Q4–Q1, moderate mid-year levels, and a notable September dip. Understanding cost-per-purchase benchmarks on Facebook Ads in industry Public Administration and Sweden helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Public Administration industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Sweden, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Sweden Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 6Epiphany
Apr 18Good Friday
Apr 20Easter Sunday
Apr 21Easter Monday
May 1Labour Day
May 29Ascension Day
Jun 6National Day
Jun 21Midsummer Day
Nov 1All Saints' Day
Dec 25Christmas Day
Dec 26Second Day of Christmas

Key Shopping Season

Late November (Black Friday is huge), December (Christmas and post-Christmas sales), June (Midsummer seasonal promotions), January (Winter sale season)

Potential Advertising Impact

CPMs might spike during Black Friday and early December, especially in e‑commerce and fashion. Easter and Midsummer holidays often decrease weekday inventory but increase media usage during long weekends. Midsummer tends to be quiet in retail but active in travel and food sectors. Post-Christmas sales in January still see high digital ad demand.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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