Facebook Ads Cost Per Purchase Benchmarks for Public Safety in Argentina

Key takeaways

• This analysis looks at cost per purchase trends for industry Public Safety and target country Argentina compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
• No monthly data points were available for Public Safety in Argentina during the period, so we cannot compute local averages or volatility; positioning relative to the market (above, below, or in line) cannot be determined.
• The global baseline shows a clear seasonal run-up from December through February, then a steady cool-off, with a pronounced dip in September.
• Overall baseline volatility was moderate most of the year, with a sharp single-month drop at the end of the series.

Dataset coverage

• Metric: cost per purchase
• Industry: Public Safety
• Country: Argentina
• Selected data: no observations provided for the selected segment
• Baseline: global monthly medians from 2024-10 to 2025-09

Selected segment (Public Safety, Argentina)

• Data availability: The selected_data series is empty for the period. As a result, highlights such as average, high/low, or month-over-month change cannot be calculated for Public Safety in Argentina.
• Interpretation: With no local observations, we cannot classify Argentina’s Public Safety cost per purchase as above market, below average, or in line with overall trends.

Global baseline overview

• Average across the period: 47.82
• High: 53.89 in 2025-02
• Low: 32.29 in 2025-09
• Change from first to last month: down 30.8% (from 46.67 in 2024-10 to 32.29 in 2025-09)
• Volatility:
• Average absolute month-to-month change: 3.25
• Average absolute month-to-month percent change: 7.0%
• Notable spikes and dips:
• Largest monthly rise: +19.3% from November to December (43.19 to 51.53), kicking off a seasonal climb.
• Multi-month peak: December through February, peaking at 53.89 in February.
• Largest monthly drop: −29.4% from August to September (45.69 to 32.29), the lowest point in the series.

Seasonal patterns in the baseline

• Costs typically increase in December and remain elevated into early Q1 (December–February), aligning with holiday and post-holiday demand.
• From March through August, costs trend gradually lower, followed by a sharp September correction in this dataset.

Comparison: selected segment vs. global baseline

• Positioning: Unable to assess for Public Safety in Argentina due to no available observations in the selected period.
• Context from the baseline: If Argentina’s Public Safety data were to follow global seasonality, one would expect higher cost per purchase around December–February and softer costs heading into late Q3; however, without local data, no direct comparison can be made.

Understanding cost per purchase benchmarks on Facebook Ads in industry Public Safety and Argentina helps advertisers make more efficient budget and creative choices.