Facebook Ads Cost Per Purchase Benchmarks for Public Safety in Colombia

Key takeaways

• This analysis looks at cost per purchase trends for industry Public Safety and target country Colombia compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
• No eligible monthly observations were available for Public Safety in Colombia during the period, so direct “above/below market” comparisons cannot be computed.
• The global baseline shows a Q4 uplift into December, a high plateau through Q1, softening in early summer, and a sharp drop in September.
• Baseline volatility is moderate overall, with one notable spike in December and a steep decline in September.

Scope and data coverage

• Metric analyzed: cost per purchase.
• Selection: Industry = Public Safety; Country = Colombia.
• Selected dataset availability: no monthly median values present for the period.
• Baseline: global monthly medians from October 2024 through September 2025.

Selected dataset (Public Safety, Colombia)

• Data availability: No monthly data points recorded in the selected dataset.
• As a result, averages, highs/lows, percentage change, and month‑to‑month volatility cannot be computed for the selected segment.
• Interpretation: With no observations for Public Safety in Colombia, the global baseline serves as the only directional benchmark in this window.

Global baseline benchmarks

• Average monthly level: 47.82 across the 12 months observed.
• High and low:
• Peak: 53.89 in February 2025.
• Low: 32.29 in September 2025.
• First-to-last change: down 30.8% from October 2024 (46.67) to September 2025 (32.29).
• Month-to-month volatility:
• Average absolute change: 3.25 points per month (~6.8% of the overall average).
• Largest monthly increase: +19.3% from November to December (43.19 to 51.53).
• Largest monthly drop: −29.3% from August to September (45.69 to 32.29).
• Seasonal patterns:
• Q4 trend: softening in November followed by an uptick in December.
• Q1 plateau: elevated costs carry into January–February–March (Q1 average ≈ 52.94).
• Early summer easing: June–August average ≈ 46.29, about 12.6% lower than Q1.
• Sharp September dip: the lowest point of the year.

Comparison: Colombia (Public Safety) vs. global baseline

• Relative position: Not measurable due to the absence of selected data for Colombia.
• Directional context: If data becomes available, comparisons should reference:
• Baseline average: 47.82.
• Elevated period: December through March (peak in February).
• Softer period: June–August, with a pronounced low in September.

What marketers should note about seasonality

• Costs typically lift toward late Q4 (December) and remain elevated into Q1 before easing into summer, with a notable baseline dip in September during this cycle.

Understanding cost per purchase benchmarks on Facebook Ads in industry Public Safety and Colombia helps advertisers make more efficient budget and creative choices.