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Facebook Ads Cost Per Purchase Benchmarks for Public Safety in Norway

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase for Public Safety in Norway

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • No selected data points are available for Public Safety in Norway during the period provided, so a direct comparison to the global baseline cannot be computed.
  • The global baseline for cost per purchase averages 47.73 across 13 months, peaking at 53.89 in February 2025 and bottoming at 32.29 in September 2025.
  • From September 2024 to September 2025, the global baseline declines 30.7%, with a notable Q4 surge (Nov→Dec +19.3%) and a sharp late-summer drop (Aug→Sep -29.3%).
  • Month-to-month volatility in the baseline averages about 6.4%, with most months moving within a tight 1–3% band outside of seasonal spikes.

This analysis looks at cost per purchase trends for industry Public Safety and target country Norway compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Global baseline overview

  • Average: 47.73 over Sep 2024–Sep 2025.
  • High: 53.89 in Feb 2025.
  • Low: 32.29 in Sep 2025.
  • Range: 21.60 between high and low.
  • First-to-last change: -30.7% (46.60 in Sep 2024 to 32.29 in Sep 2025).
  • Notable spikes/dips:
  • Nov 2024 to Dec 2024: +19.3% (43.19 → 51.53).
  • May 2025 to Jun 2025: -7.9% (50.97 → 46.96).
  • Aug 2025 to Sep 2025: -29.3% (45.69 → 32.29).

Selected data overview (Public Safety, Norway)

  • No monthly values are present in the selected dataset. As a result, averages, highs/lows, and volatility metrics for Public Safety in Norway cannot be calculated for this period.

Comparison to the global baseline

  • With no selected data available, relative positioning versus the global benchmark (above market, below average, or in line with trends) cannot be determined.
  • The global baseline provides directional context: costs were elevated in Q4 and early Q1, eased through spring and summer, and fell sharply in September 2025.

Seasonality and volatility insights

  • Seasonal pattern: costs typically lift in Q4 around the holiday period, continue elevated into January–February, and moderate through late Q2 and Q3.
  • Volatility: the baseline shows an average absolute month-to-month change of about 6.4%. Outside of holiday effects and the late-summer drop, movements were mostly modest (roughly 1–3% shifts month to month).

Understanding cost per purchase benchmarks on Facebook Ads in industry Public Safety and Norway helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Public Safety industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Norway Advertising Landscape

National Holidays

Jan 1New Year's Day
Apr 17Maundy Thursday
Apr 18Good Friday
Apr 20Easter Sunday
Apr 21Easter Monday
May 1Labour Day
May 17Constitution Day
May 29Ascension Day
Jun 8Whit Sunday
Jun 9Whit Monday
Dec 25Christmas Day
Dec 26Boxing Day

Key Shopping Season

Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)

Potential Advertising Impact

CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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