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Facebook Ads Cost Per Purchase Benchmarks for Public Safety in Philippines

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase for Public Safety in Philippines

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • This analysis looks at cost-per-purchase trends for industry Public Safety and target country Philippines compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • No monthly observations were available for the selected dataset (Public Safety in Philippines), so a direct average, high/low, or volatility read for the selection cannot be calculated.
  • The global baseline shows clear seasonality: costs typically rise into late Q4 and peak in early Q1, then ease into summer, with a sharp dip in September 2025.
  • Overall global volatility is moderate, with an average month-to-month absolute move of about $2.99, punctuated by a large late-summer drop.

Scope and metric

  • Metric: cost-per-purchase (median, monthly)
  • Selection: Public Safety, Philippines (no available data points during the period)
  • Baseline: all industries, all countries

Selected dataset (Public Safety, Philippines)

  • Data availability: No monthly entries were recorded in the provided period. As a result, averages, highs/lows, percent change, and volatility for this selection cannot be reported from the dataset.

Global baseline summary

  • Period covered: 2024-09 to 2025-09
  • Average cost-per-purchase: $47.73
  • High: $53.89 in February 2025
  • Low: $32.29 in September 2025
  • Change from first to last month: down 30.7% (from $46.60 in September 2024 to $32.29 in September 2025)
  • Volatility: average month-to-month absolute change of $2.99

Seasonality and volatility

  • Q4–Q1 inflation: After a softer November 2024 ($43.19), costs climbed in December 2024 ($51.53) and remained elevated through February 2025 (peak $53.89), aligning with typical holiday and early-year demand.
  • Spring easing: March–May 2025 trended gradually lower ($52.61 → $50.97).
  • Summer softness: June–August 2025 continued the decline ($46.96 → $45.69).
  • Sharp late-summer dip: The largest single-month decrease occurred from August to September 2025 (−$13.40 to $32.29).

Notable monthly movements (baseline)

  • Biggest increase: November → December 2024, +$8.34, marking the holiday lift.
  • Biggest decrease: August → September 2025, −$13.40, setting the period low.
  • Short-run stability: Early Q1 month-to-month shifts were modest (+$0.78 in January; +$1.58 in February).

Interpretation versus the selection

  • With no recorded data for Public Safety in the Philippines, relative positioning versus the global baseline (above market, below average, or in line) cannot be determined from this dataset.
  • The global series provides a directional proxy: higher costs around late Q4 and into Q1, followed by a gradual normalization and a pronounced drop by September 2025.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Public Safety and Philippines helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Public Safety industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Philippines, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Philippines Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 29Chinese New Year
Apr 9Day of Valor
Apr 17Maundy Thursday
Apr 18Good Friday
Apr 19Black Saturday
May 1Labour Day
Jun 6Eid'l Adha
Jun 12Independence Day
Aug 21Ninoy Aquino Day
Aug 25National Heroes Day
Nov 1All Saints' Day
Nov 30Bonifacio Day
Dec 8Immaculate Conception
Dec 24Christmas Eve
Dec 25Christmas Day
Dec 30Rizal Day
Dec 31New Year's Eve

Key Shopping Season

Late November (Black Friday/Cyber Monday), December (Christmas and Rizal Day), June–August (Independence Day and National Heroes Day), Chinese New Year (January) and Eid observances

Potential Advertising Impact

CPM and CPC might rise around Chinese New Year, Eid, and Independence Day for food, gifts, and travel categories. Late November–December retail campaigns see strong competition and elevated CPMs. Long weekend holidays could reduce weekday ad inventory while weekend awareness campaigns benefit from higher media consumption.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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