Facebook Ads Insights Tool

Facebook Ads Cost Per Purchase Benchmarks for Public Safety in United Arab Emirates

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase for Public Safety in United Arab Emirates

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • This analysis looks at cost per purchase trends for industry Public Safety and target country United Arab Emirates compared to the global trend, and is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • No monthly observations were available for Public Safety in United Arab Emirates during the period, so relative positioning versus the global benchmark cannot be established.
  • Globally, median cost per purchase averaged $47.82, peaking at $53.89 in February 2025 and bottoming at $32.29 in September 2025.
  • Seasonality is evident: costs rose from December through February, then eased into summer, followed by a sharp dip in September.
  • Volatility was moderate overall, with an average month‑to‑month move of about $3.25, but featured two notable swings: a December surge (+$8.34 vs. November, +19.3%) and a steep September drop (−$13.40 vs. August, −29.3%).
  • From October 2024 to September 2025, the global median declined 30.8% overall.

What we analyzed

  • Metric: cost per purchase (median, monthly).
  • Industry: Public Safety.
  • Country: United Arab Emirates (selected segment) versus the global baseline.
  • Timeframe: October 2024 to September 2025.

Selected segment results: Public Safety in United Arab Emirates

  • Data availability: No monthly values were recorded for the selected segment in the period provided. As a result, segment-level averages, highs/lows, volatility, and month-to-month changes cannot be calculated.
  • Interpretation: With no observed values for Public Safety in the United Arab Emirates, the global series serves as the only directional benchmark for this window.

Global baseline benchmarks for cost per purchase

  • Overall average: $47.82 across the 12 months.
  • High/low: Highest in February 2025 at $53.89; lowest in September 2025 at $32.29. The range of $21.60 equals roughly 45% of the period average, indicating meaningful dispersion.
  • First-to-last change: From $46.67 in October 2024 to $32.29 in September 2025 (−30.8%).
  • Volatility:
  • Average absolute month-to-month change: ~$3.25.
  • Largest increases/decreases:
  • November → December: +$8.34 (+19.3%).
  • August → September: −$13.40 (−29.3%).
  • Seasonal patterns:
  • Q4 (Oct–Dec) averaged ~$47.13, with a notable December lift.
  • Q1 (Jan–Mar) was the costliest quarter at ~$52.94, led by February’s peak.
  • Summer (Jun–Aug) eased to ~$46.29.
  • September showed an atypically soft level at $32.29.

Comparative positioning

  • Because no selected-segment data points were observed for Public Safety in the United Arab Emirates, relative statements such as “above market,” “below average,” or “in line with overall trends” cannot be determined for this period.
  • The global trajectory—rising costs into December–February, gradual softening into summer, and a pronounced September trough—represents the available directional benchmark for cost per purchase on Facebook Ads.

Understanding cost per purchase benchmarks on Facebook Ads in industry Public Safety and United Arab Emirates helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Public Safety industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Arab Emirates, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

Optimize Smarter with Superads

Improve your Facebook ad performance

• Instant performance insights – See which ads, audiences, and creatives drive results.

• Data-driven creative decisions – Spot patterns to improve ROAS.

• Effortless reporting – No spreadsheets, just clear insights.

Get Started for free →

The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

United Arab Emirates Advertising Landscape

National Holidays

Jan 1New Year's Day
Mar 30–31Eid al-Fitr
Jun 6Arafat Day
Jun 7–9Eid al-Adha
Jul 7Islamic New Year
Sep 15Prophet Muhammad's Birthday
Dec 1Commemoration Day
Dec 2–3UAE National Day

Key Shopping Season

Ramadan + Eid (Mar–Apr), End of November–December (UAE National Day, Christmas, New Year), Dubai Shopping Festival (mid-Dec through Jan)

Potential Advertising Impact

CPMs may rise sharply during Ramadan and Eid, especially in e‑commerce, gifting, F&B, and beauty sectors. UAE National Day campaigns could lead to high local bidding activity in travel, banking, and luxury retail. Dubai Shopping Festival drives elevated CPMs from mid-December to mid-January. Islamic holidays shift each year, affecting year-over-year comparisons.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

Explore Facebook Ads Metrics

Discover detailed cost benchmarks for different Facebook advertising metrics:

CPC (Cost Per Click)

Average cost per click benchmarks across industries

CPM (Cost Per Mille)

Cost per thousand impressions across different markets

CTR (Click Through Rate)

Benchmark click-through rates for Facebook ads

Cost Per Lead

Cost per lead across different markets

Cost Per Purchase

Average cost per purchase benchmarks across industries

Cost Per App Install

See how much it costs to get users to install an app