Facebook Ads Cost Per Purchase Benchmarks for Real Estate

Introduction

Across all countries, Real Estate saw a Cost per Purchase that ran materially above the global benchmark and moved with far sharper swings. The year’s story opens high, surges to a springtime peak, then collapses into an early-summer trough before climbing back to a steadier late‑Q3/Q4 footing. In short: elevated costs with dramatic seasonality and outsized volatility. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Real Estate in all countries compared to the global benchmark.

The story in the data

Real Estate’s Cost per Purchase began at $130 in November 2024 and finished at $87 in October 2025, a 33% decline end to end. The median averaged $111 across the period, ranging from a high of $219.88 in April to a low of $12.50 in June — a $207 swing peak to trough. The cadence was punchy: modest month-over-month growth into December (+$1.15), a jump in January (+$28.59), a pair of pullbacks in February and March (−$34.85 combined), then the year’s defining surge in April (+$94.97). That spike was followed by a steep come‑down: −$72 into May and a dramatic −$135 into June. From the June bottom, costs rebounded: +$7 in July, +$73.90 in August, a dip to $59.73 in September, and a partial lift to $87.13 in October.

Volatility tells the same story. Real Estate’s average absolute monthly move was $46.27, far choppier than the global benchmark’s $2.40. Put differently, Real Estate swung about 19× more month to month.

Seasonal and monthly dynamics

Seasonality came through strongly. Costs were elevated through Q4 and Q1 (averaging roughly $131 in late 2024 and $143 in Q1 2025), then surged to an April peak before compressing abruptly in early summer. June marked the low point at $12.50; July remained subdued at $19.51. Late summer and early fall brought a partial recovery, with August at $93.40 and October stabilizing at $87.13. This rhythm aligns with broader platform patterns where competition can intensify in late Q4 and spring promotions, while engagement and conversion economics can soften into early summer before rebalancing.

Country vs. Global

Against the all‑industry global benchmark, Real Estate remained structurally higher and far more volatile. Real Estate averaged $110.89 versus the global $49.51 — about 2.2× above market. The benchmark itself stayed contained between $42.73 and $53.81, gently climbing into February and easing by October, ending near $45.51.

Relative gaps were wide most months. April was the largest divergence: $219.88 for Real Estate vs. $51.39 globally, roughly 327% above market. The gap narrowed noticeably in September ($59.73 vs. $49.50, about 21% above). Two months bucked the pattern entirely: June ($12.50) and July ($19.51) sat well below the global levels (−74% and −58%, respectively). Overall, Real Estate was above the global Cost per Purchase in 10 of 12 months, with sharper swings at every turn.

Closing

Facebook Ads benchmarks for Cost per Purchase in the Real Estate industry across all countries point to elevated, swing‑heavy acquisition costs versus the global all‑industry baseline. While CPC trends and CPM analysis often frame the broader market, this Cost per Purchase view captures the true price of conversion and clarifies how Real Estate’s CTR performance and conversion dynamics translated into bottom‑line, country‑agnostic ad costs over the past year.