Facebook Ads Cost Per Purchase Benchmarks for Real Estate in Brazil

Facebook Ads cost per purchase benchmarks: summary and comparison

Main takeaways

• The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
• No monthly data is available for the selected segment (Real Estate in Brazil), so the comparison focuses on how this segment would align against the global baseline.
• Globally, median cost per purchase averaged $47.82 across the period, peaking at $53.89 in February 2025 and hitting a low of $32.29 in September 2025.
• From the first observed month to the last (October 2024 to September 2025), global cost per purchase decreased by 30.8%.
• Volatility was generally modest: the median absolute month‑to‑month change was about 2.4%, with an average absolute change of roughly 7.0% driven by a sharp September dip.
• Seasonality is evident: costs typically rose into December and stayed elevated through Q1, eased across late spring and summer, then dropped sharply in September.

Scope and framing

This analysis looks at cost per purchase trends for industry Real Estate and target country Brazil compared to the global trend. Because the selected dataset contains no values for the months provided, the report highlights the global baseline to establish market context and describe typical seasonality and volatility observed across Facebook Ads benchmarks.

Selected segment overview (Real Estate, Brazil)

• Data availability: No monthly median cost per purchase values were provided for this period.
• Benchmark positioning: With no observations, we cannot quantify whether Real Estate in Brazil is above market, below average, or in line with overall trends for these months.

Global baseline: level and range

• Period average: $47.82
• High: $53.89 in February 2025
• Low: $32.29 in September 2025
• Range (high–low): $21.60
• First-to-last change: down 30.8% from October 2024 ($46.67) to September 2025 ($32.29)

Notable movements:

• Q4–Q1 lift:
• November 2024 dipped to $43.19, then December rose strongly to $51.53 (+19.3% month over month).
• Costs remained elevated in January ($52.31) and peaked in February ($53.89).
• Gradual easing:
• March to August saw a steady, mild step-down from $52.61 to $45.69.
• Sharp late-period drop:
• August to September fell 29.3%, to the period low ($32.29).

Global baseline: volatility and seasonality

• Typical month-to-month movement: median absolute change ~2.4% (generally stable).
• Average absolute change ~7.0%, skewed by a pronounced late-period decline.
• Seasonal pattern: a run-up into December, elevated Q1 costs, followed by a controlled unwind through mid-year, then an atypically steep reduction into September.

Comparison summary

• Because the Real Estate/Brazil series is empty for the months provided, no direct comparison to the global baseline can be calculated.
• The global baseline suggests that, if data were available, we would assess positioning against an average of $47.82 with seasonal peaks around December–February and softer costs into late summer.

Understanding cost per purchase benchmarks on Facebook Ads in industry Real Estate and Brazil helps advertisers make more efficient budget and creative choices.