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Facebook Ads Cost Per Purchase Benchmarks for Real Estate in United Arab Emirates

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Cost Per Purchase for Real Estate in United Arab Emirates

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads cost per purchase benchmarks: Real Estate in United Arab Emirates vs global

Key takeaways

  • No recorded data points were available for Real Estate in United Arab Emirates during the period, so a direct, numeric comparison to the global baseline cannot be made.
  • The global baseline averaged 47.82 per purchase across the past 12 months, with a high in February (53.89) and a low in September (32.29).
  • Clear seasonal pattern: costs rose into December and remained elevated through Q1, then eased through summer before a sharp drop in September.
  • Volatility on the baseline was moderate overall (average month‑to‑month move ~3.25), with two standout swings: +19% from November to December and −29% from August to September.

Introduction and scope This analysis looks at cost per purchase trends for industry Real Estate and target country United Arab Emirates compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Selected segment: Real Estate in United Arab Emirates

  • Data availability: The selected dataset contains no monthly observations for the period under review (Oct 2024–Sep 2025).
  • As a result, averages, highs/lows, and volatility specific to Real Estate in United Arab Emirates cannot be computed for this window.
  • Relative positioning versus the market (above market, below average, or in line) cannot be determined without observed values.

Global baseline overview (ALL industries, ALL countries)

  • Average cost per purchase: 47.82 over the last 12 months.
  • High and low:
  • Highest month: February 2025 at 53.89.
  • Lowest month: September 2025 at 32.29.
  • Overall range: 21.60 points across the year.
  • First-to-last change: From 46.67 in October 2024 to 32.29 in September 2025, a −30.8% decrease.
  • Volatility:
  • Average absolute month-to-month change: ~3.25.
  • Notable spike: November to December +8.34 (+19.3%), consistent with year‑end pressure.
  • Notable dip: August to September −13.40 (−29.3%), the sharpest decline in the series.
  • Seasonality:
  • Q4 pattern: Costs dipped in November then rose sharply in December.
  • Q1 plateau: Elevated levels persisted across January–March (52.31–53.89).
  • Gradual cool‑down: A steady easing from April through August, culminating in a pronounced September drop.

Comparison: selected segment vs baseline

  • With no observed values for Real Estate in United Arab Emirates, the selected segment cannot be classified as above market, below average, or in line with the overall trend.
  • The global series indicates typical seasonal uplift in late Q4 and early Q1, followed by a gradual decline and a steep end‑of‑summer reset in September.

Understanding cost per purchase benchmarks on Facebook Ads in industry Real Estate and United Arab Emirates helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Real Estate industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Arab Emirates, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

United Arab Emirates Advertising Landscape

National Holidays

Jan 1New Year's Day
Mar 30–31Eid al-Fitr
Jun 6Arafat Day
Jun 7–9Eid al-Adha
Jul 7Islamic New Year
Sep 15Prophet Muhammad's Birthday
Dec 1Commemoration Day
Dec 2–3UAE National Day

Key Shopping Season

Ramadan + Eid (Mar–Apr), End of November–December (UAE National Day, Christmas, New Year), Dubai Shopping Festival (mid-Dec through Jan)

Potential Advertising Impact

CPMs may rise sharply during Ramadan and Eid, especially in e‑commerce, gifting, F&B, and beauty sectors. UAE National Day campaigns could lead to high local bidding activity in travel, banking, and luxury retail. Dubai Shopping Festival drives elevated CPMs from mid-December to mid-January. Islamic holidays shift each year, affecting year-over-year comparisons.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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