Facebook Ads Insights Tool

Facebook Ads Cost Per Purchase Benchmarks for Recreation and Travel in India

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase for Recreation and Travel in India

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads cost-per-purchase benchmarks: Recreation and Travel in India vs global

  • The Recreation and Travel segment in India posted a March 2025 median cost per purchase of $22.69—well below market, at about 57% lower than the global median for the same month.
  • The global baseline shows clear seasonality: costs rise into December–February and ease through summer, with a sharp dip in September. Average month-to-month movement sits near 7%.
  • With only one month available for India, volatility and trend direction can’t yet be inferred, but the March reading sits far below both the global March level and the overall global average.
  • This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

What this analysis covers

This analysis looks at cost-per-purchase trends for industry Recreation and Travel and target country India compared to the global trend. We summarize the selected segment (India) and benchmark it against the global baseline across averages, highs/lows, and month-to-month movements.

Selected segment: Recreation and Travel in India

  • Timeframe covered: March 2025 only.
  • Median cost per purchase: $22.69.
  • Average across the available period: $22.69.
  • High/low: $22.69 / $22.69.
  • Volatility: Not measurable with a single data point.
  • First-to-last change: Not applicable (single month).

Interpretation: March 2025 in India is a low-cost month relative to global levels, but with one observation we cannot determine a local seasonal pattern or volatility profile.

Global baseline overview

  • Coverage: Oct 2024–Sep 2025.
  • Average cost per purchase: $47.82.
  • High: $53.89 in Feb 2025.
  • Low: $32.29 in Sep 2025.
  • Notable movements:
  • Nov → Dec: +19.3% (holiday build-up).
  • Aug → Sep: −29.3% (sharp late-Q3 correction).
  • Average month-to-month absolute change: ~7.0%.
  • First-to-last change: $46.67 (Oct 2024) to $32.29 (Sep 2025), down ~30.8%.

Seasonality: Costs typically elevate around late Q4 and early Q1 (Dec–Feb) and soften mid-year, consistent with holiday demand cycles.

Head-to-head comparison: India vs global

  • March 2025:
  • India (Recreation and Travel): $22.69
  • Global baseline: $52.61
  • Relative position: ~57% below global in March (about $29.92 cheaper).
  • Against the 12‑month global average ($47.82): India is ~52.6% lower.
  • Against Q1 2025 global average (Jan–Mar: ~$52.94): India is ~57.1% lower.

Positioning: For March 2025, Recreation and Travel in India is clearly below average versus overall global trends, even during a period when global costs are seasonally elevated.

Seasonality and volatility context

  • Global pattern shows a holiday peak (Dec–Feb) and a late-summer decline, culminating in a pronounced September dip.
  • The India reading sits far below that seasonal peak, but with only March available, local seasonality and month-to-month volatility cannot yet be assessed.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Recreation and Travel and India helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Recreation and Travel industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting India, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

Optimize Smarter with Superads

Improve your Facebook ad performance

• Instant performance insights – See which ads, audiences, and creatives drive results.

• Data-driven creative decisions – Spot patterns to improve ROAS.

• Effortless reporting – No spreadsheets, just clear insights.

Get Started for free →

The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

India Advertising Landscape

National Holidays

Jan 26Republic Day
Mar 14Holi
Apr 18Good Friday
May 1Labour Day
Aug 15Independence Day
Oct 2Mahatma Gandhi Jayanti
Oct 21Diwali
Dec 25Christmas Day

Key Shopping Season

October (Diwali), Late November (Black Friday/Cyber Monday), December (Christmas), July–August (Raksha Bandhan, Ganesh Chaturthi)

Potential Advertising Impact

CPMs might spike significantly during Diwali, especially in electronics, apparel, jewellery, and gifts. Black Friday/Cyber Monday and December could drive elevated ad competition. State-specific festivals might see regional campaign spikes. Bank closures during holidays may push online shopping to cluster in end-of-week periods.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

Explore Facebook Ads Metrics

Discover detailed cost benchmarks for different Facebook advertising metrics:

CPC (Cost Per Click)

Average cost per click benchmarks across industries

CPM (Cost Per Mille)

Cost per thousand impressions across different markets

CTR (Click Through Rate)

Benchmark click-through rates for Facebook ads

Cost Per Lead

Cost per lead across different markets

Cost Per Purchase

Average cost per purchase benchmarks across industries

Cost Per App Install

See how much it costs to get users to install an app