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Facebook Ads Cost Per Purchase Benchmarks for SaaS & Cloud Platforms in Canada

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase for SaaS & Cloud Platforms in Canada

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • SaaS & Cloud Platforms in Canada shows a higher cost-per-purchase than the global baseline: average 98.08 versus 47.82 (about 105% above market).
  • Volatility is materially higher in the selected series (average absolute month-to-month change ~23%) than the baseline (~7%).
  • The period peaks in August 2025 (142.48) and bottoms sharply in September 2025 (20.67). The overall change from October 2024 to September 2025 is -85%.
  • Seasonal movement is evident: turbulence around Q4, a rebound in January, a summer spike in August, and a broad market dip in September. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

What this analysis covers

This analysis looks at cost-per-purchase trends for industry SaaS & Cloud Platforms and target country Canada compared to the global trend. We summarize monthly medians from October 2024 to September 2025 to benchmark Facebook Ads performance.

Canada SaaS & Cloud Platforms: trend highlights

  • Average: 98.08 across the 12 months.
  • High/low: Peak at 142.48 (August 2025); low at 20.67 (September 2025), a wide range of 121.81.
  • Start-to-end change: From 138.63 (October 2024) to 20.67 (September 2025), an -85% shift.
  • Volatility: Average absolute month-to-month change ~23%. Notable swings include:
  • -41% from October to November and -7% into December.
  • +43% rebound in January.
  • +29% July to August surge to the period high.
  • -86% drop in September, marking the series low.
  • Seasonality: Q4 is choppy; performance softens into December before a January rebound, consistent with holiday-period turbulence. A pronounced late-summer spike occurs in August, followed by a sharp September reset.

Versus the global baseline

  • Average level: Selected is 98.08 vs baseline 47.82—about double, indicating above-market costs for Canada SaaS & Cloud Platforms throughout the year.
  • High/low: Baseline peaks at 53.89 (February 2025) and bottoms at 32.29 (September 2025), range 21.60. The selected series is both higher at peak and lower at trough, showing greater dispersion.
  • Volatility: Selected ~23% average absolute MoM change vs baseline ~7%, signaling more pronounced fluctuations than the broader market.
  • Month-by-month positioning: The selected series sits above the global baseline in 11 of 12 months; only September 2025 falls below (20.67 vs 32.29).
  • Seasonality comparison: The baseline shows a modest December lift and a steady glide through summer before a September dip (-29% MoM). The selected series underscores similar timing but with much larger amplitude—especially the August spike (3.1x the baseline that month).

Notable monthly landmarks

  • October 2024: Elevated level (138.63) before Q4 softness.
  • December 2024: Local trough at 75.78 before January rebound.
  • February–April 2025: Stabilization in the 88–101 range.
  • August 2025: Period high at 142.48.
  • September 2025: Sharp contraction to 20.67 (also below the global baseline).

Understanding cost-per-purchase benchmarks on Facebook Ads in industry SaaS & Cloud Platforms and Canada helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the SaaS & Cloud Platforms industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Canada Advertising Landscape

National Holidays

Jan 1New Year's Day
Feb (3rd Mon)Family Day
Apr 18Good Friday
Apr 21Easter Monday (federal)
May (Victoria Day)Victoria Day
Jul 1Canada Day
Sep (1st Mon)Labour Day
Oct (2nd Mon)Thanksgiving
Nov 11Remembrance Day
Dec 25Christmas Day
Dec 26Boxing Day

Key Shopping Season

Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)

Potential Advertising Impact

CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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