Facebook Ads Insights Tool

Facebook Ads Cost Per Purchase Benchmarks for SaaS & Cloud Platforms in Philippines

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase for SaaS & Cloud Platforms in Philippines

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • This analysis looks at cost-per-purchase trends for industry SaaS & Cloud Platforms and target country Philippines compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • On average, the Philippines series sits above market: 56.76 vs 47.82 for the global baseline (+18.7%). Median costs are closer (50.33 vs 48.96; +2.8%).
  • Above market in 8 of 12 months, with notable volatility and an extreme spike in July 2025.
  • Seasonal pattern differs from the global trend: the baseline rises into December–February, while the Philippines series softens through February, surges in March, dips in June, and spikes sharply in July.

Overview of the selected data (SaaS & Cloud Platforms, Philippines)

  • Averages and central tendency
  • Average cost-per-purchase: 56.76
  • Median: 50.33
  • Highs and lows
  • High: 151.81 (Jul 2025)
  • Low: 32.40 (Jun 2025)
  • Range: 119.41
  • Trend over the period
  • From Oct 2024 (53.40) to Sep 2025 (47.27): down 11.5%.
  • Volatility
  • Average absolute month-to-month change: 52.3% (median 15.7%), driven by:
  • March surge: +43.6% to 58.45
  • June dip: −45.0% to the period low (32.40)
  • July spike: +368.6% to the period high (151.81)
  • August correction: −63.1% to 56.08
  • Notable phases
  • Q4 2024 averaged 46.66 with a steady decline into February 2025 (40.70), then a sharp rebound in March and elevated levels in April–May.
  • Q3 2025 averaged 85.05, inflated by the July spike.

Comparison with the global baseline

  • Baseline statistics
  • Average: 47.82; Median: 48.96
  • High: 53.89 (Feb 2025); Low: 32.29 (Sep 2025); Range: 21.60
  • Oct 2024 to Sep 2025: down 30.8%
  • Average absolute month-to-month change: 7.0% (median 2.4%), with a notable drop in September (−29.3% vs August)
  • Relative positioning
  • Average level: Philippines above market (+18.7%); median only slightly higher (+2.8%).
  • Month-by-month: Philippines above the baseline in 8 of 12 months (notably Oct, Nov, Mar–May, Jul–Sep); below in Dec–Feb and Jun.
  • Volatility: Philippines far more volatile (range 119.41 vs 21.60; July outlier) compared with a steadier global pattern.

Seasonal patterns and timing

  • Costs typically increase in Q4 around holiday periods. The global baseline reflects this, climbing into December–February.
  • In the Philippines for SaaS & Cloud Platforms:
  • Q4 2024 and early Q1 2025 were relatively subdued versus the baseline, then costs jumped in March.
  • A pronounced dip occurred in June, followed by an exceptional spike in July and normalization in August–September.
  • Overall, the Philippines trend declined less than the market from the first to last month (−11.5% vs −30.8%), but with sharper intra-year swings.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry SaaS & Cloud Platforms and Philippines helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the SaaS & Cloud Platforms industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Philippines, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Philippines Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 29Chinese New Year
Apr 9Day of Valor
Apr 17Maundy Thursday
Apr 18Good Friday
Apr 19Black Saturday
May 1Labour Day
Jun 6Eid'l Adha
Jun 12Independence Day
Aug 21Ninoy Aquino Day
Aug 25National Heroes Day
Nov 1All Saints' Day
Nov 30Bonifacio Day
Dec 8Immaculate Conception
Dec 24Christmas Eve
Dec 25Christmas Day
Dec 30Rizal Day
Dec 31New Year's Eve

Key Shopping Season

Late November (Black Friday/Cyber Monday), December (Christmas and Rizal Day), June–August (Independence Day and National Heroes Day), Chinese New Year (January) and Eid observances

Potential Advertising Impact

CPM and CPC might rise around Chinese New Year, Eid, and Independence Day for food, gifts, and travel categories. Late November–December retail campaigns see strong competition and elevated CPMs. Long weekend holidays could reduce weekday ad inventory while weekend awareness campaigns benefit from higher media consumption.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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