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Facebook Ads Cost Per Purchase Benchmarks for SaaS & Cloud Platforms in Singapore

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase for SaaS & Cloud Platforms in Singapore

September 2024 - September 2025

Insights

Detailed observation of presented data

This analysis looks at cost-per-purchase trends for SaaS & Cloud Platforms in Singapore compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Key takeaways

  • Across the period, Singapore sits well above market: average cost-per-purchase is about 86.15, roughly 80% higher than the global baseline (47.73).
  • The selected series is highly volatile (average absolute month-to-month move ~27%), with sharp swings in Oct (+51%), May (+35%), Jul (+34%), and a steep drop in Aug (−54%).
  • Seasonality shows a Q4 lift into Nov, a dip in Dec, and a pronounced surge from Apr–Jul with a peak in Jul. Global costs are steadier, with mild increases through winter and a marked drop in Sep.

Selected series overview (SaaS & Cloud Platforms, Singapore)

  • Average: 86.15 over 13 months.
  • High: 155.35 in Jul 2025.
  • Low: 47.27 in Sep 2025.
  • First-to-last change: −7.9% from Sep 2024 (51.32) to Sep 2025 (47.27).
  • Volatility: average absolute month-to-month change ~27%.
  • Notable moves:
  • Q4: Sep → Oct +51% to 77.70; Oct → Nov +2.7% to 79.82; Nov → Dec −31% to 54.73.
  • Early 2025: steady climbs Jan → Mar (+31%, +9%, +5%), then Apr +22% to 100.16.
  • Spring–summer surge: Apr → May +35% to 135.03; Jun → Jul +34% to the annual peak (155.35).
  • Late summer reset: Jul → Aug −54% to 70.96; Aug → Sep −33% to 47.27.
  • Range: 108.08 between high and low, signaling sizable swings in acquisition costs.

Global baseline comparison

  • Average: 47.73 across the same window.
  • High: 53.89 in Feb 2025; Low: 32.29 in Sep 2025.
  • First-to-last change: −30.7% from Sep 2024 (46.60) to Sep 2025 (32.29).
  • Volatility: far steadier with ~6.4% average absolute month-to-month change.
  • Pattern: relatively flat through the year with mild lift in Dec–Feb, then softening into summer and a sharp drop in Sep (−29% month-over-month).

Relative positioning vs. baseline

  • Singapore is consistently above market every month, ranging from just 6% above in Dec 2024 (54.73 vs. 51.53) to as high as ~236% above in Jul 2025 (155.35 vs. 46.21).
  • The largest divergence occurs during the Apr–Jul run-up, when Singapore climbs above 100 while the global series remains around the low-50s.
  • Both series decline late in the period, with Singapore down −33% in Aug → Sep and the baseline down −29% over the same interval.

Seasonality and timing

  • Industry-wide, costs typically increase in Q4 around holiday periods. In Singapore, costs rose into Oct–Nov but eased in Dec, then accelerated strongly from spring into mid-summer, peaking in Jul before a sharp correction.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry SaaS & Cloud Platforms and Singapore helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the SaaS & Cloud Platforms industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Singapore Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 29Chinese New Year Day 1
Jan 30Chinese New Year Day 2
Mar 31Hari Raya Puasa
Apr 18Good Friday
May 1Labour Day
May 12Vesak Day
Jun 7Hari Raya Haji
Aug 9National Day
Oct 20Deepavali
Dec 25Christmas Day

Key Shopping Season

Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events

Potential Advertising Impact

CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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