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Facebook Ads Cost Per Purchase Benchmarks for SaaS & Cloud Platforms in Spain

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase for SaaS & Cloud Platforms in Spain

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads cost-per-purchase benchmarks: SaaS & Cloud Platforms, Spain vs global

This analysis looks at cost-per-purchase trends for industry SaaS & Cloud Platforms and target country Spain compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Main takeaways

  • Spain’s SaaS & Cloud cost-per-purchase sits well above market: the Oct 2024–Aug 2025 average is 84.95, about 73% higher than the global baseline average of 49.24 over the same period.
  • Volatility is elevated: average month‑to‑month absolute change is 27% in Spain vs 4.7% globally (about 6x more volatile).
  • A pronounced mid‑year spike: Spain peaks in June 2025 at 178.16 (over 3.6x the global average), followed by a sharp correction in July.
  • Seasonal pattern differs from typical Q4 pressure: while costs typically increase in Q4 around holiday periods, Spain shows a dip in November and a rebound in December; the strongest surge occurs in late Q2.
  • Directionally, Spain trends upward from October to August (+42% from first to last month), while the global series edges down slightly (−2% over the same window).

Spain (SaaS & Cloud Platforms): what the selected data shows

Period covered: Oct 2024–Aug 2025.

  • Average: 84.95
  • High: 178.16 (June 2025)
  • Low: 54.62 (November 2024)
  • Range: 123.54 points
  • First-to-last change: +42% (67.18 in Oct 2024 to 95.58 in Aug 2025)
  • Volatility: average absolute month‑to‑month change of 27%
  • Notable moves:
  • November dip (−18.7% vs October), then December rebound (+19.4% vs November)
  • Steady lift through Q1 into early Q2
  • May → June surge of +125%, followed by a −36% correction in July
  • Elevated late‑summer level in August (95.58), still well above the series’ early months

Interpretation for marketers: within Spain’s SaaS & Cloud segment, acquisition costs are high and swingier than usual, with a clear mid‑year spike rather than a Q4 peak.

Global baseline comparison

Overlap window for comparability: Oct 2024–Aug 2025.

  • Baseline average: 49.24
  • Baseline high (overlap): 53.89 (February 2025)
  • Baseline low (overlap): 43.19 (November 2024); broader series later dips to 32.29 in September 2025
  • First-to-last change (overlap): −2%
  • Volatility: average absolute month‑to‑month change of 4.7%
  • Seasonal contours:
  • Holiday/Q1 lift: November → December +19%, additional mild increases into January–February
  • Gradual softening through summer into August

Relative positioning: Spain vs global

  • Level: Spain is above market in every month of the overlap. On average, Spain’s cost-per-purchase is about 73% higher than the global baseline.
  • Peaks: Spain’s June peak (178.16) is more than 3.3x the global peak in the same period (53.89) and 3.6x the global average.
  • Stability: Spain’s 27% average monthly swing contrasts with the global market’s steadier 4.7%, indicating substantially higher volatility in Spain’s SaaS & Cloud segment.
  • Trend: Spain rises from October to August (+42%), while the global series slightly drifts down (−2%)—placing Spain consistently above average and increasingly so mid‑year.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry SaaS & Cloud Platforms and Spain helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the SaaS & Cloud Platforms industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Spain, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Spain Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 6Epiphany
Apr 17Maundy Thursday (some regions)
Apr 18Good Friday
Apr 21Easter Monday (some regions)
May 1Labour Day
Aug 15Assumption Day
Oct 13National Day of Spain
Nov 1All Saints' Day
Dec 6Constitution Day
Dec 8Immaculate Conception
Dec 25Christmas Day

Key Shopping Season

Late November–early December (Black Friday/Cyber Monday), Mid-August (summer promotions), December (Christmas & post-Christmas sales)

Potential Advertising Impact

CPM and CPC might increase during Semana Santa (Holy Week) and May Day, particularly for travel and tourism campaigns. 'Puentes' (bridge days) could reduce weekday inventory while pre-holiday traffic boosts media consumption. Black Friday typically marks sharp rises in retail competition. Late December brings peak ad volumes and e‑commerce CPM spikes.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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