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Facebook Ads Cost Per Purchase Benchmarks for SaaS & Cloud Platforms in United Arab Emirates

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase for SaaS & Cloud Platforms in United Arab Emirates

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • This analysis looks at cost-per-purchase trends for industry SaaS & Cloud Platforms and target country United Arab Emirates compared to the global trend. It is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • Overall, the United Arab Emirates sits above market: the selected average (72.78) is 48% higher than the global baseline (49.02), driven by a sharp late-summer surge.
  • Seasonality appears mixed: the selected series peaks in October before softening into November–December, while the global baseline rises into December, consistent with typical Q4 holiday pressure.
  • Volatility is elevated in the selected data, especially in July–August 2025.

Selected data overview (SaaS & Cloud Platforms, United Arab Emirates)

  • Average: 72.78; median: 56.42.
  • High: 183.01 (Aug 2025); low: 44.83 (Dec 2024).
  • Change from Sep 2024 to Aug 2025: +283%.
  • Volatility:
  • Average absolute month-to-month change: 30.5%.
  • Pre-surge (Sep 2024–Jun 2025), the series averaged 53.61 with a much lower 12.9% average monthly move.
  • Notable movements:
  • Oct 2024 rose 32.9% vs Sep (63.49), followed by a pullback into Nov (−28.0%) and Dec (−1.9%), landing at the yearly low in December (44.83).
  • Steady gains Feb–Mar 2025 (+9.4%, then +13.3%) and a near-flat May (0.2%).
  • Major spike in Jul 2025 (+200.8% vs Jun) and further increase in Aug (+18.7%), reaching the series high.

Global baseline comparison

  • Baseline average: 49.02; median: 48.96.
  • High: 53.89 (Feb 2025); low: 43.19 (Nov 2024).
  • Change from Sep 2024 to Aug 2025: −2.0%.
  • Volatility: average absolute month-to-month change of 4.3%, contained within a narrow 10.69-point range.
  • Relative positioning by month:
  • The United Arab Emirates was mostly above market across the year, with brief periods below global in Dec 2024 (44.83 vs 51.53) and Jan 2025 (50.07 vs 52.31).
  • From Sep 2024–Jun 2025, the selected average (53.61) ran modestly above the global baseline (49.02), i.e., slightly above market.
  • Jul–Aug 2025 costs (154.16, 183.01) were far above market levels (46.21, 45.69).

Seasonal patterns and volatility

  • Q4: The selected series shows an October lift followed by softer November–December, while the global baseline climbs into December—aligning with typical holiday-period cost pressure seen in many markets.
  • Stability vs spikes:
  • Global baseline remains steady through the period with limited swings.
  • The United Arab Emirates shows stable-to-moderate movement through June, then an exceptional late-summer spike dominates the yearly average and variance.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry SaaS & Cloud Platforms and United Arab Emirates helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the SaaS & Cloud Platforms industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Arab Emirates, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

United Arab Emirates Advertising Landscape

National Holidays

Jan 1New Year's Day
Mar 30–31Eid al-Fitr
Jun 6Arafat Day
Jun 7–9Eid al-Adha
Jul 7Islamic New Year
Sep 15Prophet Muhammad's Birthday
Dec 1Commemoration Day
Dec 2–3UAE National Day

Key Shopping Season

Ramadan + Eid (Mar–Apr), End of November–December (UAE National Day, Christmas, New Year), Dubai Shopping Festival (mid-Dec through Jan)

Potential Advertising Impact

CPMs may rise sharply during Ramadan and Eid, especially in e‑commerce, gifting, F&B, and beauty sectors. UAE National Day campaigns could lead to high local bidding activity in travel, banking, and luxury retail. Dubai Shopping Festival drives elevated CPMs from mid-December to mid-January. Islamic holidays shift each year, affecting year-over-year comparisons.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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