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November 2024 - November 2025
Detailed observation of presented data
All industries in Singapore saw a choppy but ultimately deflationary year for Facebook Ads cost-per-purchase (CPP), running below the global benchmark most months yet swinging more sharply month to month. The story opens with an unusually expensive November 2024 peak, followed by a swift correction into early 2025, a sharp March rebound, then a mostly subdued stretch that briefly converged with global costs in October before sliding to the year’s low in November 2025. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Singapore compared to the global benchmark.
Singapore’s median CPP started at 80.94 in November 2024 and ended at 26.04 in November 2025, a 68% decline across the period. The annual average landed at 41.95, with a wide range from a high of 80.94 (Nov 2024) to a low of 26.04 (Nov 2025). Volatility was the other headline: average month-over-month absolute movement was 13.6 points—about four times the global pace (3.45).
Key movements punctuated the year. From November to December 2024, CPP fell 41% (80.94 → 47.55) and continued down to a February trough of 27.90. March delivered the year’s sharpest rebound, jumping 122% month over month to 61.99. That surge cooled quickly: April dropped to 43.24, May to 32.32, and June modestly steadied at 34.13. A mid-year rebuild lifted CPP from 26.64 in July to 41.82 in September (+57%), peaking for the back half at 45.09 in October before a sudden November pullback to 26.04 (−42% m/m).
Seasonality showed up as a high-cost Q4 2024, a soft early Q1, and a March spike that reset the year. Q2 (Apr–Jun) and Q3 (Jul–Sep) were comparatively restrained, with gradual gains through late summer. Performance typically tightens into Q4 as competition rises; in Singapore’s series, October aligned with that pattern—near the year’s late high—followed by a notable November drop as costs cooled again.
On average, Singapore’s CPP ran about 13% below the global benchmark (41.95 vs. 48.06). After the November 2024 spike, Singapore trailed the global level in 10 of the next 12 months, briefly outperforming in March (+18% vs. global) and essentially matching in October (−1%). At the widest premium, Singapore sat 89% above global in November 2024; at the widest discount, it lagged by 48% in February 2025. The global curve rose steadily from November 2024 into February 2025 (+26%), hovered around the low-50s through late summer, and then eased into a late-year slide (−33% from October to November). Singapore followed a choppier path—deeper early-year trough, steeper March lift, then a below-market groove through most of the year.
In sum, Facebook Ads benchmarks for cost per purchase across all industries in Singapore show a market that is more volatile than the global trend, with a dramatic Q4 2024 spike, a quick early-2025 correction, and consistent below-benchmark costs for most of the year. Understanding these CPP trends, along with country-specific ad costs and broader industry ad performance patterns, helps frame CPM analysis, CPC trends, and CTR performance discussions within a realistic, data-grounded context for Singapore versus the global benchmark.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.
Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.
Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.
Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.
Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.
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