Facebook Ads Cost Per Purchase Benchmarks in Singapore

Introduction

Singapore’s Facebook Ads cost per purchase tells a story of a market that runs hotter and moves faster than the world at large. For all industries in Singapore, 2025 opened below the global benchmark, then swung sharply higher and stayed elevated for most of the year. A March spike set the tone for a high-cost middle stretch, followed by an uneven Q4 with a brief plateau before a sharp November reset. Month-to-month volatility was a defining feature, with swings far steeper than the global rhythm.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Singapore compared to the global benchmark.

The story in the data

Across 2025, Singapore’s median cost per purchase (CPP) averaged $73, versus a $51 global average. The year began at $40 in January, dipped to the annual low of $28 in February, then vaulted to the high of $103 in March—an overnight regime change of +$75 month over month. From April through October, CPP held mostly in a high band ($85–$92), featuring:

• April at $90, May easing to $65, and June rebounding to $85.
• A steady Q3 plateaus: $70 in July, $90 in August, $92 in September.
• October maintained the high ground at $91.

The late-year picture changed quickly: November fell to $55 before a partial rebound to $65 in December. Taken together, Singapore finished the year higher than it started (+62% from January to December), but with wide amplitude. The monthly absolute change averaged $21—about ten times the swing most marketers would expect in steadier markets.

Seasonal and monthly dynamics

Seasonality showed up, but through Singapore’s own lens. Q1 was uneven: a soft January–February followed by a March spike that reset the baseline higher. Q2 stayed elevated on average despite May’s breather. Q3 was the steadiest high-cost period, with three consecutive months near or above $90. Q4 was mixed: an October peak, a pronounced November dip, and a modest December recovery. Globally, performance typically softens through Q4 as competition rises, with costs often easing into year-end; Singapore mirrored the softening in November but from a much higher perch.

Country vs. Global

Relative to the global benchmark, Singapore spent most of the year above market:

• Averages: Singapore $73 vs. global $51 (about 42% higher).
• Momentum: Global CPP trended down 15% from January to December (53 to 45), while Singapore rose 62% over the same span, but with sharper swings.
• Volatility: Singapore’s average monthly move was ~$21 vs. ~$1.8 globally—roughly 12x more volatile.
• Monthly gaps: Singapore under-ran the world only in January (−24%) and February (−50%). The gap flipped in March (+94% above global) and stayed positive thereafter. The tightest spread came in November (+17%); the widest was March (+94%).

Closing

In short, Facebook Ads cost-per-purchase benchmarks for all industries in Singapore in 2025 were elevated and markedly more volatile than global norms—defined by a Q1 surge, a high-cost mid-year plateau, and a mixed Q4. Understanding cost per purchase trends in Singapore helps frame country-specific ad costs against global Facebook Ads benchmarks and clarifies how industry ad performance in this market diverges from worldwide patterns.