Facebook Ads Cost Per Purchase Benchmarks in Singapore

Introduction

Singapore’s Cost Per Purchase (CPP) tells a story of high starting costs, sharp swings, and a deep finish. Over the 12-month window from June 2025–May 2026, CPP in Singapore ran above the global baseline on average but swung far more month-to-month, with a late-period trough that cut costs to roughly a third of the year’s opening level. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries available in Singapore compared to the global benchmark.

The story in the data

Singapore began June 2025 at about 84.22 (monthly median Cost Per Purchase), climbing and peaking at roughly 91.91 in September before entering a bumpy descent. The 12‑month average CPP for Singapore was ~65.14 versus a global average of ~49.77 — about 31% higher on average. The high for Singapore was 91.91 (Sep 2025); the low was 26.15 (May 2026). From the opening month (84.22) to the closing month (26.15), Singapore’s CPP declined roughly 69%.

Monthly volatility was pronounced: Singapore’s average absolute month‑to‑month change was ~17.7 points, compared with ~3.1 points for the global benchmark — nearly six times as volatile. Notable swings include a steep fall from October (88.94) into November (56.36), another plunge from December into January (72.69 → 41.14), a rebound into March (72.77), and the dramatic decline to May’s low (26.15).

Seasonal and monthly dynamics

The rhythm across the year shows a summer–autumn peak, a Q4 wobble, then a pronounced early‑year reset. CPP rose through mid‑2025 into a late‑Q3 peak, softened in Q4 with a temporary recovery in December, then dropped sharply in early Q1 2026 before bouncing in March and sliding into the May trough. This pattern reads as a cycle of heavy spending and competition in mid‑to‑late 2025 followed by lower CPPs in late spring 2026. The magnitude of month-to-month moves in Singapore is a standout feature — periods of stability are short and punctuated by large jumps.

Country vs. Global

Relative to the global baseline, Singapore ran well above market for most of the year. In June–October 2025 Singapore’s CPP was roughly 45–74% higher than the global median, peaking at about +74% in September. The gap narrowed in late winter: January and February 2026 marked the first months where Singapore trailed global CPPs (about 15–16% below), and by May 2026 Singapore was roughly 38% below the global level. The narrowest positive gap occurred in April 2026 (~+8% vs. baseline). Overall, the global series showed a modest downward trend (≈‑14% from June 2025 to May 2026) and much lower volatility, while Singapore’s series was choppier and showed a larger net decline (~‑69%).

Closing

This data-driven summary of Cost Per Purchase dynamics for all industries in Singapore places local swings and seasonal rhythm against global Facebook Ads benchmarks, offering a clear picture of country-specific ad costs and industry ad performance in Singapore.