Facebook Ads Cost Per Purchase Benchmarks in Spain

Introduction

All industries in Spain saw a markedly lower Cost Per Purchase than the global Facebook Ads benchmarks, but with far sharper swings. The year opened on a modest footing, dipped through spring, then whipped from a July low to an August spike that briefly ran above the global mark before settling back into the low 30s by October. The main story: Spain’s CPP stayed well below the global baseline on average, yet moved with far more intensity month to month. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Spain compared to the global benchmark.

The story in the data

Spain’s Cost Per Purchase started at 25.0 in November 2024 and ended at 30.55 in October 2025, a 22% lift across the period. The average sat at 30.3, distinctly below the 49.28 global average. The extremes tell the volatility: a low of 8.70 in July and a high of 59.18 in August. Notable moves included a soft April (16.96, down 32% from March), a sharp jump in May (40.16), a steep July drop (−76% vs. June), and the standout August surge (+580% vs. July) before easing in September (39.65) and October (30.55).

Month-to-month volatility in Spain averaged 14.7 points, versus just 2.5 for the global baseline—clear evidence of a more erratic market. Globally, CPP ranged from 42.70 to 53.80 with a gentle rise into February and a gradual cool-down into October (43.29), a far smoother arc than Spain’s.

Seasonal and monthly dynamics

Seasonally, Spain’s CPP was moderate in late Q4 2024 (averaging 28.2), softened slightly through Q1 2025 (25.3), and then pivoted higher in Q2 (31.1) on the back of May–June strength. The summer brought the defining whiplash: a July trough at 8.70 followed by August’s cycle-high at 59.18, then a controlled descent through early autumn. By contrast, the global pattern reflected steadier seasonality: elevated costs in Q1–Q2 (peaking at 53.80 in February) and a gradual easing into Q3–October.

Spain vs. Global

Across the period, Spain’s CPP averaged 38.5% below the global benchmark. The gap tightened at times—most notably in September when Spain trailed global by 18% (39.65 vs. 48.67)—and widened dramatically in July (82% below market; 8.70 vs. 47.18). August was the lone “above market” month, with Spain exceeding the global CPP by 18% (59.18 vs. 50.27). Trend-wise, the global line was steady-to-soft (roughly flat from November to October), while Spain’s trajectory was choppier, ending higher than it began but defined by outsized mid-year swings.

Closing

Understanding Facebook Ads cost per purchase benchmarks for all industries in Spain—set against the global baseline—highlights country-specific ad costs marked by low averages but high volatility. Within broader Facebook Ads benchmarks that include CPC trends, CPM analysis, and CTR performance, Spain’s CPP story stands out for its summer surge and sustained discount to global levels, offering a clear view of industry ad performance dynamics in Spain relative to worldwide patterns.