See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Sweden’s cost-per-purchase story in 2025 opens with a surge and resolves into a steadier, near-benchmark rhythm. After an unusually expensive Q1, the market cooled sharply into early summer, briefly dipping below the global median before rebounding in late summer and settling into a moderate Q4. Compared to the global benchmark, Sweden ran higher most of the year and moved with far more amplitude, producing a pattern that’s both dramatic and directionally consistent. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Sweden compared to the global benchmark.
Sweden started the year at 172.28 in January and closed at 57.23 in December, a 67% decline end to end. The annual high was January (172.28), while the low arrived in June (42.27). Across 2025, Sweden’s cost per purchase averaged 76.3, well above the 51.4 global average. Monthly movement was pronounced: average absolute change was roughly 21.9 points per month in Sweden versus only 1.8 points globally—about 12× more volatile.
The first quarter delivered the steepest descent: from 172.28 in January to 122.15 in February (−50) and 67.11 in March (−55). The market steadied in April (53.77) and May (64.00) before hitting the annual floor in June (42.27). Momentum turned in the summer: July rose to 49.86, August jumped to 85.69 (+36 versus July), and September eased to 74.77. Q4 mixed this firmness with a reset—October 76.66, November 49.64 (−27), and December 57.23 (+7.6).
The year’s shape reads as peak-to-trough-to-normalization. Q1 averaged 120.5, heavily influenced by January and February. Q2 marked the softest stretch (53.3) with the June low. Q3 rebounded (70.1), led by August, a late-summer high-water mark. Q4 moderated (61.2), with an October lift, a November downshift, and a modest December rebound. While broader narratives often emphasize Q4 competition in CPM analysis or shifting CTR performance, this cost-per-purchase series shows Sweden’s demand and conversion economics rebalancing after an outsized start to the year.
Relative to Facebook Ads benchmarks worldwide, Sweden ran above market in 11 of 12 months. The widest gap came in January, when Sweden was roughly 224% above the global median (172.28 vs. 53.25). February remained elevated (+123%). The narrowest differences appeared when Sweden converged toward the benchmark: April (+3%), July (+1%), and November (+5%). June was the only month below global levels (−17%). On averages, Sweden’s 76.3 outpaced the global 51.4 by roughly 48%. Trend-wise, the global line drifted down a controlled 15% from January to December (53.25 to 45.08), while Sweden traced a much choppier −67% arc.
For performance marketers comparing country-specific ad costs, these Facebook Ads benchmarks highlight how cost per purchase for all industries in Sweden tracked above the global baseline with significantly higher month-to-month swings. Understanding cost-per-purchase trends in Sweden—alongside broader CPC trends and CTR performance—helps frame industry ad performance against global patterns.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Sweden, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday is huge), December (Christmas and post-Christmas sales), June (Midsummer seasonal promotions), January (Winter sale season)
CPMs might spike during Black Friday and early December, especially in e‑commerce and fashion. Easter and Midsummer holidays often decrease weekday inventory but increase media usage during long weekends. Midsummer tends to be quiet in retail but active in travel and food sectors. Post-Christmas sales in January still see high digital ad demand.
It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.
Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.
Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.
Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.
Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app