See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
For all industries in Sweden, cost per purchase ran well above the global Facebook Ads benchmarks and moved with far sharper swings. The year opened quietly, spiked dramatically in January and again in May, then reset to a steadier band by Q4 2025. Extreme peaks and a mid-year trough defined the rhythm, with Sweden ending the period higher than it started while the global trend softened. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Sweden compared to the global benchmark.
Sweden began at 37.77 in November 2024 and closed at 82.03 in November 2025, a 117% lift across the period. The average cost per purchase was 105.29 versus a 48.06 global average—about 119% higher. The distribution was skewed by an outsized May peak: Sweden’s high hit 367.73 in May, while the low was 32.55 in June (a 335-point range). Median cost settled at 82.03, underscoring how the May surge pulled the mean upward.
Month-to-month movements tell the story. Costs climbed from 62.95 in December to 172.28 in January (+173%), cooled to 88.60 by March, then rose to 64.11 in April before the dramatic spike to 367.73 in May (+472% vs April). June reset to 32.55 (−91% vs May), and July stayed contained at 36.81. A late-summer rebound lifted August to 124.67 before easing into a stable Q4 (82.21 in October and 82.03 in November). Average monthly volatility in Sweden was 87 points, compared with just 3.45 globally—evidence of a much choppier conversion cost environment.
Seasonality appeared in bursts rather than smooth curves. Q4 2024 was subdued, then Q1 2025 brought heightened conversion costs, led by January’s spike. Q2 delivered the year’s most dramatic bifurcation: a May surge followed by a June trough. Q3 was mixed, with a sharp August rebound amid otherwise moderate levels. By Q4 2025, Sweden converged into an 82 range, suggesting a calmer finish after a year of surges and resets. Globally, costs hovered in a tight 45–54 band for most of the period before softening into late Q4.
Relative to the global benchmark, Sweden spent 10 of 13 months above market. The premium ranged widely—from roughly +25–37% in steadier moments (December, April, September) to +230% in January and a striking +618% in May. Sweden dipped below global levels three times: November 2024 (−12%), June (−33%), and July (−22%). Over the full span, Sweden rose +117% from start to finish, while the global benchmark fell −28% (42.73 to 30.61). Sweden was also far more volatile: its average monthly swing was about 25 times larger than the global movement.
In short, Facebook Ads cost-per-purchase benchmarks for all industries in Sweden were higher and markedly more volatile than the global norm, defined by January and May spikes, a June trough, and a steadier Q4 finish. These country-specific ad costs complement broader Facebook Ads benchmarks across CPC trends, CPM analysis, and CTR performance, helping frame industry ad performance in Sweden against global patterns.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Sweden, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday is huge), December (Christmas and post-Christmas sales), June (Midsummer seasonal promotions), January (Winter sale season)
CPMs might spike during Black Friday and early December, especially in e‑commerce and fashion. Easter and Midsummer holidays often decrease weekday inventory but increase media usage during long weekends. Midsummer tends to be quiet in retail but active in travel and food sectors. Post-Christmas sales in January still see high digital ad demand.
It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.
Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.
Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.
Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.
Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app