Facebook Ads Cost Per Purchase Benchmarks in Sweden

Introduction

Cost per Purchase (CPP) for all industries in Sweden moved on a very different rhythm than the global Facebook Ads benchmarks. While the global market stayed relatively steady around the $49–54 range, Sweden’s country-specific ad costs swung dramatically—from bargain-level lows in November and June to sharp spikes in January and especially May. The year opened with an expensive Q1, cooled into early Q2, then whipsawed with a May surge before settling into mid-tier costs through early Q4.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Sweden compared to the global benchmark.

The story in the data

Across the 12-month window, Sweden’s CPP averaged $105.51—about 114% above the global average of $49.33. The median tells a different story: Sweden’s median CPP was $68 (vs. a global median of ~$50), highlighting how a few extreme months skewed the mean.

Starting at $34.28 in November 2024 and ending at $72.15 in October 2025, Sweden finished roughly 110% higher than it began. The high point was May 2025 at $367.73, followed by the low in June at $32.55—a dramatic 11x swing month-to-month. Other notable peaks included January ($172.28) and February ($149.30). The troughs clustered in November ($34.28), June ($32.55), and July ($36.81).

Volatility was the defining feature. Sweden’s average absolute month-to-month change was about $95, compared with only $2.6 globally—indicating far sharper swings than the baseline. The most intense moves: a +$304 jump in May and a -$335 drop into June.

Seasonal and monthly dynamics

The pattern aligns with familiar seasonal pressure points, but amplified. Costs lifted into December ($61.38), surged in January–February (peaking at $172–$149), then retreated in March–April ($89 and $64). May delivered an outlier spike ($368), followed by a June reset ($33) and a modest July ($37). Late summer firmed ($125 in August) before settling into moderate levels through September–October ($62–$72). In short: an expensive Q1, a volatile Q2 marked by a single extreme month, softer summer, and a measured early Q4.

Globally, CPP peaked in February (~$53.84) and drifted down to October (~$43.33), a smoother, low-volatility descent typical of marketplace stabilization after Q1.

Sweden vs. Global

Sweden was above the global benchmark in 9 of 12 months, often significantly. The gap was widest in May (over 7x the global level) and January (more than 3x). It narrowed to roughly 20–25% in November, December, April, and July. Where the global trend was steady (−19% from February high to October), Sweden’s was choppier, punctuated by rapid spikes and resets. On average, Sweden’s CPP ran 35% above the global median and more than double the global mean.

Closing

Understanding Facebook Ads cost-per-purchase benchmarks for all industries in Sweden—set against the global baseline—highlights a market with elevated country-specific ad costs and exceptional volatility. This CPP analysis helps frame industry ad performance within broader Facebook Ads benchmarks and clarifies how Sweden’s trend diverges from more stable global patterns.