Facebook Ads Cost Per Purchase Benchmarks for Textiles

Introduction

Textiles across all countries traced a very different cost-per-purchase arc than the broader market: soft through early 2025, then climbing steadily into late summer and fall while the global benchmark eased. The category began low in November 2024, dipped at year-end, spiked in February, and ultimately finished November 2025 well above its starting point. Volatility was also notably higher than the market, with sharper month-to-month movements and a decisive momentum shift midyear.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in all countries compared to the global benchmark.

The story in the data

For Textiles, median cost per purchase (CPP) averaged 44.43 over the period (Nov 2024–Nov 2025), ranging from a low of 26.82 in December to a high of 56.24 in February. The series opened at 31.16 (Nov 2024) and closed at 48.95 (Nov 2025), a 57% lift from start to finish. After the December low, CPP surged into February, cooled into April, then climbed again across late Q3 and early Q4, peaking a second time in September (55.21) before easing to 51.08 in October and 48.95 in November.

Volatility stood out. Average absolute month-to-month movement was 6.48 points, almost twice the global benchmark’s 3.45. The sharpest swings were +14.91 from December to January and −12.41 from February to March, with calmer patches in late spring (−0.19 from May to June) and moderate climbs from June through September.

Across the same window, the global benchmark averaged 48.06, with a narrower band (30.61–53.81). The market trend was steadier early in the year and then softened progressively into Q4, culminating in a deep drop in November.

Seasonal and monthly dynamics

The end of 2024 was the softest point for Textiles CPP (26.82 in December), followed by a dramatic Q1 rebound to a February high (56.24). Spring retreated toward the high 30s to low 40s. From July through September, CPP climbed again, hovering in the low-to-mid 50s, then eased slightly through October and November.

By halves, Textiles averaged 43.89 in H1 2025 and 51.26 in H2—about a 17% lift between periods. The global pattern ran in reverse: 51.53 in H1 versus 44.58 in H2, a 14% decline, reflecting a softer second half for the broader market.

Country vs. Global

Relative performance flipped midyear. Textiles trailed the global benchmark most of H1—December (−46%), April (−28%), and January (−20%) marked the widest gaps—before moving above market from July onward. The gap narrowed to near parity in July (+2%), widened modestly in August–October (+6% to +12%), and hit its peak in November 2025 (+60%) as Textiles held near 49 while the market fell to 30.61. On average, Textiles CPP ran 7% below global levels across the full period, but the back-half surge redefined the trajectory: −15% vs. market in H1, then +15% vs. market in H2.

Closing

Taken together, these Facebook Ads benchmarks show a Textiles CPP profile that is more volatile than the global norm, with a low in December, a February spike, and sustained strength from late summer into Q4. Understanding cost per purchase benchmarks for the Textiles industry across all countries—alongside related CPC trends, CPM analysis, and CTR performance—helps frame country-specific ad costs within broader industry ad performance and global patterns.