Facebook Ads Insights Tool

Facebook Ads Cost Per Purchase Benchmarks for Textiles in Brazil

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase for Textiles in Brazil

October 2024 - October 2025

Insights

Detailed observation of presented data

Main takeaways

  • This analysis looks at cost per purchase trends for Textiles in Brazil compared to the global trend, based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • In August 2025, the selected median cost per purchase was 43.80, sitting below market: 4% lower than the global August benchmark (45.69) and 8% below the overall global average across the period (47.73).
  • The global baseline shows clear seasonality: costs typically rise in Q4 and peak in early Q1 (Feb 2025 high at 53.89), then ease into mid-year before a sharp drop in September 2025 (low at 32.29).
  • Global month-to-month volatility averaged about 2.99, with the largest shift a -13.40 drop from August to September 2025. The selected series has only one month, so intra-series volatility cannot be assessed.

What the selected data shows

  • Coverage: 1 month (August 2025).
  • Average: 43.80 (same as the single observed month).
  • High/Low: 43.80 / 43.80.
  • Change from first to last month: 0% (single data point).
  • Notable spikes/dips: Not observable with one month.

How it compares to the global baseline

  • August 2025 comparison: 43.80 vs 45.69 globally, placing the selected result 1.89 lower (about 4% below the global benchmark for the same month).
  • Relative to the 13‑month global average (47.73), the selected August value is about 8% lower, indicating below‑average costs versus overall market levels.
  • Positioning vs global range: The selected value sits well below the global peak (53.89 in Feb 2025) and above the global low (32.29 in Sep 2025), aligning more closely with mid‑year levels.

Global baseline trend signals

  • Average: 47.73 across Sep 2024–Sep 2025.
  • High/Low: 53.89 (Feb 2025) / 32.29 (Sep 2025), a range of 21.60.
  • Change from first to last month: from 46.60 (Sep 2024) to 32.29 (Sep 2025), down roughly 31%.
  • Volatility: Average month‑to‑month absolute move of about 2.99.
  • Notable spikes/dips:
  • Nov → Dec 2024: +8.34 rise into the holiday period.
  • Aug → Sep 2025: -13.40 sharp drop to the series low.
  • Seasonality: Consistent Q4 through early Q1 elevation (Dec–Feb highs), followed by moderation into mid‑year.

Bottom line

For Textiles in Brazil, the observed August 2025 cost per purchase is below market both versus the same month globally (-4%) and versus the broader 13‑month global average (-8%). The global benchmark exhibits clear seasonal uplift in Q4/Q1 and a pronounced dip in September 2025, with moderate average month‑to‑month volatility.

Understanding cost per purchase benchmarks on Facebook Ads in industry Textiles and Brazil helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Brazil, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Brazil Advertising Landscape

National Holidays

Jan 1New Year's Day
Mar 3–4Carnival
Apr 18Good Friday
Apr 21Tiradentes Day
May 1Labour Day
Jun 19Corpus Christi
Sep 7Independence Day
Oct 12Our Lady of Aparecida (Children's Day)
Nov 2All Souls' Day
Nov 15Republic Proclamation Day
Nov 20Black Awareness Day
Dec 25Christmas Day

Key Shopping Season

December (Christmas), Late November (Black Friday), Children's Day (Oct 12)

Potential Advertising Impact

CPM and CPC might rise around Carnival and Independence Day due to increased social activity. Children's Day (Oct 12) and Black Friday could see sharp spikes in competition. December (Christmas) may surge e‑commerce traffic, prompting high CPMs. Extended holiday weekends could shift ad engagement patterns.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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