Facebook Ads Insights Tool

Facebook Ads Cost Per Purchase Benchmarks for Textiles in United Arab Emirates

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase for Textiles in United Arab Emirates

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • Against the global baseline, cost-per-purchase in Textiles for the United Arab Emirates ran higher on average (about 32% above market) and was far more volatile month to month.
  • The selected series peaked in October 2024 and hit a low in March 2025, with sizable swings in Q4 and early Q1. By contrast, the global trend was comparatively steady, with a gentle rise into Q1 and mild easing into summer.
  • While costs typically increase in Q4 around holiday periods, the United Arab Emirates series dipped sharply in December and again in March before recovering mid‑year.
  • Overall volatility in the selected data averaged roughly 45% month-to-month versus around 5% for the global baseline.

This analysis looks at cost-per-purchase trends for industry Textiles and target country United Arab Emirates compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

What we analyzed

  • Metric: cost-per-purchase (monthly medians)
  • Period used for comparison: Oct 2024–Aug 2025 (aligned across both series)
  • Selected: Textiles in United Arab Emirates; Baseline: global aggregate

United Arab Emirates, Textiles: summary of the selected series

  • Average: 65.06 across 11 months
  • High: 123.01 in Oct 2024
  • Low: 35.92 in Mar 2025
  • First-to-last change: down 64% from Oct 2024 (123.01) to Aug 2025 (43.80)
  • Volatility: average absolute month-to-month change ≈ 45%
  • Notable spikes/dips:
  • Oct 2024 marked the series high (123.01), followed by a sharp drop to Nov (90.16) and a deep dip in Dec (37.02).
  • After a rebound in Jan–Feb (66.85 → 87.28), March fell to the series low (35.92).
  • Mid‑year momentum returned (65.02 in Jun, 69.43 in Jul) before easing in Aug (43.80).

Comparison to the global baseline

  • Average: selected 65.06 vs. baseline 49.24 → about 32% above market.
  • Highs/Lows:
  • Baseline high was 53.89 (Feb 2025); baseline low 43.19 (Nov 2024).
  • The selected high (123.01) was over 2× the baseline high; the selected low (35.92) undershot the baseline low.
  • First-to-last change:
  • Selected fell 64%; baseline edged down 2% over the same months.
  • Volatility:
  • Selected ≈ 45% average m/m absolute change vs. baseline ≈ 5%.
  • Months above vs. below market:
  • Well above baseline in Oct (+163%), Nov (+109%), Jan (+28%), Feb (+62%), Apr (+10%), Jun (+38%), Jul (+50%).
  • Below baseline in Dec (−28%), Mar (−32%), May (−21%), and slightly in Aug (−4%).

Seasonal patterns

  • Baseline shows a modest rise from late Q4 into Q1 (peaking in February), then gradual softening through summer—consistent with broader Facebook Ads benchmarks.
  • In the United Arab Emirates Textiles data, costs spiked early (October), then dipped in December and again in March, with a mid‑year rebound (June–July) before easing in August.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Textiles and United Arab Emirates helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Arab Emirates, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

United Arab Emirates Advertising Landscape

National Holidays

Jan 1New Year's Day
Mar 30–31Eid al-Fitr
Jun 6Arafat Day
Jun 7–9Eid al-Adha
Jul 7Islamic New Year
Sep 15Prophet Muhammad's Birthday
Dec 1Commemoration Day
Dec 2–3UAE National Day

Key Shopping Season

Ramadan + Eid (Mar–Apr), End of November–December (UAE National Day, Christmas, New Year), Dubai Shopping Festival (mid-Dec through Jan)

Potential Advertising Impact

CPMs may rise sharply during Ramadan and Eid, especially in e‑commerce, gifting, F&B, and beauty sectors. UAE National Day campaigns could lead to high local bidding activity in travel, banking, and luxury retail. Dubai Shopping Festival drives elevated CPMs from mid-December to mid-January. Islamic holidays shift each year, affecting year-over-year comparisons.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.