Facebook Ads Cost Per Purchase Benchmarks for Transportation and Logistics

Introduction

Transportation and Logistics saw a choppy year for Facebook Ads cost per purchase, oscillating between bargain lows and sharp spikes while ultimately landing near the global norm. The industry’s global aggregate averaged about $50 per purchase, essentially matching the overall benchmark, but the path there was far more erratic: a holiday lift in December, a dramatic surge in February, and a deep trough in June before a soft late-summer finish. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics across all countries compared to the global benchmark.

The story in the data

The period opens at $21.53 in November 2024 and closes at $22.04 in August 2025 — a nearly flat +2% over the span. Beneath that calm endpoint, however, the monthly ride was volatile. Costs jumped from $22 in November to $69 in December, dropped back to $26 in January, then spiked to a period high of $128 in February. From there, costs cooled to $49 in March and $56 in April, climbed to $69 in May, and then sank to the cycle low of $19.64 in June before a partial rebound to $39 in July and another soft month at $22 in August.

Across the period, Transportation and Logistics averaged $50, ranging from a low of roughly $20 (June) to a high of $128 (February) — a $109 spread that’s more than double the mean. Month-to-month volatility averaged a $42 absolute swing, far higher than the global benchmark’s $2.31, underscoring how jagged the industry’s path was despite an average that mirrors the market. Peak-to-trough movement was steep: from June’s low to February’s high, cost per purchase expanded by roughly 6.5x.

Seasonal and monthly dynamics

Seasonality came through in distinct beats. Q4 opened unusually soft in November then rose sharply into December, consistent with higher competition late in the holiday season. Q1 was outsized at a $68 average for Transportation and Logistics, almost entirely driven by February’s $128 spike, while the global benchmark held steady around $53 during the same stretch. Q2 showed normalization: April–June averaged $48, close to the global $50, with June setting the period’s lowest cost. Early Q3 stayed muted for this industry, averaging $31 in July–August versus $49 for the market, with July a modest rebound and August returning to low levels.

Country vs. Global

Despite the identical averages (Transportation and Logistics at $49.96 vs. the global $49.94 for the same months), the month-by-month relationship swung wide. The industry sat below market in 6 of 10 months and above in 4. The narrowest gaps came in March (6% below global) and April (8% above). The widest deviations were pronounced: February ran 139% above the global benchmark, while June was 59% below, and November and January both hovered around 50% below.

While the global benchmark climbed steadily from $42.70 in November to $50.27 in August (+18%), Transportation and Logistics ended nearly flat (+2%), reflecting a choppier trajectory. Put simply, the market moved up methodically; this industry moved side-to-side with higher amplitude.

Closing

Facebook Ads benchmarks for cost per purchase in the Transportation and Logistics industry across all countries reveal a market that matches global averages but travels a far more volatile path, marked by a February spike and a June trough. Understanding cost-per-purchase trends in Transportation and Logistics at a global level helps advertisers assess country-specific ad costs and compare industry ad performance to broader CPM analysis and CTR performance patterns.