Facebook Ads Cost Per Purchase Benchmarks for Transportation and Logistics

Introduction

Transportation and Logistics showed a turbulent 2025 for Facebook Ads cost per purchase (CPP) across all countries, oscillating between bargain lows and sudden spikes. The industry’s CPP averaged about $48.77 across the months with data, modestly below the global all‑industry benchmark at $52.02, yet the path was far choppier than the market. February set an extreme high, June marked the year’s low, and the second half settled into lower, steadier territory. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics across all countries compared to the global benchmark.

The story in the data

The year opened at $25.76 in January, surged to $128.44 in February, and then reset to $49.00 in March. From there, CPP drifted higher into April ($55.76) and May ($69.02), then sank to the annual low in June at $19.64. Summer stabilized at $39.28 in July and $23.33 in August, with a modest rebound to $28.69 by November. Across the observed months (Jan–Aug, Nov), the industry averaged $48.77, with a dramatic range—from $19.64 to $128.44.

Volatility was the defining feature: the average month‑to‑month swing was roughly $36.56, driven by a 4x jump in February and a 72% drop from February to June. By contrast, the global benchmark moved just $1.72 on average between months. Despite the turbulence, the industry finished slightly above where it started (+11% from January to November), but with a very different trajectory than the market.

Data note: results are available for January–August and November 2025 (no readings for September, October, or December).

Seasonal and monthly dynamics

Q1 was unusually erratic: a low January, an outsized February spike, and a normalization in March. Late spring lifted costs (April–May), followed by a sharp June trough. Summer and early Q4 generally sat in a lower band, with July–August and November clustering between $23 and $39. In many categories, competition increases toward Q4; in this dataset, November for Transportation and Logistics landed on the lower side ($28.69), consistent with the softer mid‑year band rather than a late‑year climb.

Country vs. Global

Compared with the global all‑industry benchmark, Transportation and Logistics swung from well below to far above market:

• January ran about 49% below global ($25.76 vs. $53.15).
• February spiked to 135% above global ($128.44 vs. $54.77).
• April was slightly higher than market (+6%), while March trailed by 7%.
• May sat 32% above global; June fell 61% below.
• Through late year, the gap narrowed but remained below market: August (−56%) and November (−39%).

On average, the industry’s CPP was roughly 6% lower than the global benchmark across January–November. The global trend eased gradually across the year (down about 11% from January to November), while Transportation and Logistics showed much sharper month‑to‑month swings and a net +11% from January to November.

Closing

Facebook Ads benchmarks for cost per purchase in the Transportation and Logistics industry across all countries reveal a market that is below the global average on cost but far more volatile, with outsized peaks in February and deep lows by June. Understanding cost‑per‑purchase trends for Transportation and Logistics across all countries helps teams compare industry ad performance to global patterns and situate CPP alongside broader CPC trends, CPM analysis, and CTR performance.