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Facebook Ads Cost Per Purchase Benchmarks for Transportation and Logistics in Argentina

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Cost Per Purchase for Transportation and Logistics in Argentina

October 2024 - October 2025

Insights

Detailed observation of presented data

This analysis looks at cost-per-purchase trends for industry Transportation and Logistics and target country Argentina compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Key takeaways

  • The Argentina, Transportation and Logistics time series is not available for the selected period, so the report benchmarks against the global trend only; relative positioning (above/below market) cannot be determined for the selection this month.
  • Globally, cost-per-purchase averaged 47.82 over the last 12 months, with a high of 53.89 in February 2025 and a low of 32.29 in September 2025.
  • The period ends 30.8% lower than it began (from 46.67 in October 2024 to 32.29 in September 2025).
  • Volatility was moderate overall (average absolute month-to-month change of ~7.0%), punctuated by a December spike (+19.3% month over month) and a sharp September dip (-29.3% month over month).
  • Seasonality is visible: costs rose into late Q4 and peaked across Q1, then trended down through summer, with an outsized drop in September.

About the dataset and scope

  • Metric: cost-per-purchase (median by month).
  • Selection: Transportation and Logistics in Argentina (no monthly values available for this selection in the provided period).
  • Baseline: global aggregate used for benchmarking.

Global baseline trend for cost-per-purchase

  • Average (12 months): 47.82
  • Highest month: 53.89 (February 2025)
  • Lowest month: 32.29 (September 2025)
  • Range: 21.60 from low to high
  • First-to-last change: -30.8% (Oct 2024 to Sep 2025)

Notable movements:

  • November 2024 softened versus October (-7.5%), followed by a pronounced surge in December (+19.3% month over month).
  • Costs remained elevated across Q1 2025 (Jan–Mar average: 52.94), above Q4 2024 (Oct–Dec average: 47.13).
  • Gradual easing from April through August culminated in a steep September drop (-29.3% vs. August).

Seasonality:

  • The baseline pattern shows higher cost pressure from late Q4 through Q1—consistent with holiday and early-year demand—and softer levels through mid-year. The unusually sharp decline in September stands out relative to typical seasonal easing.

Comparison with Transportation and Logistics in Argentina

  • Selected data: no monthly series provided; therefore, a direct comparison of averages, highs/lows, or volatility versus the global baseline cannot be computed for this period.
  • Interpretation: Without the in-country series, we cannot classify Argentina’s Transportation and Logistics cost-per-purchase as above market, below average, or in line with overall trends. The global baseline should be treated as a directional reference until Argentina-specific values are available.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Transportation and Logistics and Argentina helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Argentina Advertising Landscape

National Holidays

Jan 1New Year's Day
Mar 3‑4Carnival
Mar 24Truth & Justice Memorial
Apr 2Malvinas Day
Apr 18Good Friday
May 1Labour Day
May 25May Revolution Day
Jun 16Martín Miguel de Güemes Day
Jun 20Flag Day
Jul 9Independence Day
Aug 18San Martín Memorial Day
Oct 13Cultural Diversity Day
Nov 24National Sovereignty Day
Dec 8Immaculate Conception
Dec 25Christmas

Key Shopping Season

December (Christmas period)

Potential Advertising Impact

CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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