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Facebook Ads Cost Per Purchase Benchmarks for Transportation and Logistics in Norway

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Cost Per Purchase for Transportation and Logistics in Norway

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • This analysis looks at cost-per-purchase trends for industry Transportation and Logistics and target country Norway compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • No Norway Transportation and Logistics observations were available in the selected period, so direct “above/below market” positioning cannot be determined.
  • The global baseline shows a clear holiday spike in December and elevated costs into Q1, followed by steady declines and a sharp drop in September.
  • Baseline average cost-per-purchase across the period is about $47.82 (median $48.96), with a high in February and a low in September; first-to-last-month change is -30.8%, indicating downward pressure over the year.
  • Volatility is moderate overall (average month-to-month move ≈ $3.25), with the largest jump in December and the steepest drop in September.

Scope and framing

  • Metric: cost-per-purchase (median, monthly).
  • Segment: Transportation and Logistics in Norway (selected_data).
  • Baseline: overall benchmark across all industries and countries.
  • Goal: compare the selected segment to the baseline and highlight seasonality and volatility typical for Facebook Ads benchmarks and country-specific ad costs.

Selected segment: Transportation and Logistics in Norway

  • Data availability: No monthly values were provided for the selected segment in the time window. As a result:
  • Averages, highs/lows, and volatility for Norway cannot be computed.
  • Relative positioning versus the market (above/below average) cannot be assessed.

Global baseline overview (directional benchmark)

  • Period: Oct 2024 to Sep 2025.
  • Average: $47.82; median: $48.96.
  • High: $53.89 in Feb 2025.
  • Low: $32.29 in Sep 2025.
  • Range: $21.60 between the high and low.
  • First-to-last change: from $46.67 (Oct 2024) to $32.29 (Sep 2025), down 30.8%.
  • Volatility:
  • Average month-to-month absolute move: ≈ $3.25.
  • Biggest increase: +$8.34 from Nov to Dec (+19.3% vs. November).
  • Biggest decrease: -$13.40 from Aug to Sep (-29.3% vs. August).

Seasonality and patterns

  • Q4 holiday effect: Costs typically rise around peak shopping periods. The baseline reflects this with a pronounced jump in December (from $43.19 in November to $51.53 in December).
  • Early-year elevation: Elevated levels persisted into January and February (peaking in February at $53.89).
  • Mid-year cooling: Gradual softening from April through August, then a notable dip in September (the lowest point of the series).

Comparison to the market baseline

  • Because the selected_data for Transportation and Logistics in Norway is not available, a direct comparison to the global baseline cannot be made for this period.
  • The baseline values above provide a directional reference for cost-per-purchase expectations until Norway segment data is available.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Transportation and Logistics and Norway helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Norway Advertising Landscape

National Holidays

Jan 1New Year's Day
Apr 17Maundy Thursday
Apr 18Good Friday
Apr 20Easter Sunday
Apr 21Easter Monday
May 1Labour Day
May 17Constitution Day
May 29Ascension Day
Jun 8Whit Sunday
Jun 9Whit Monday
Dec 25Christmas Day
Dec 26Boxing Day

Key Shopping Season

Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)

Potential Advertising Impact

CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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