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Facebook Ads Cost Per Purchase Benchmarks for Transportation and Logistics in Philippines

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase for Transportation and Logistics in Philippines

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • Scope: This analysis looks at cost per purchase trends for the Transportation and Logistics industry in the Philippines compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • Data availability: No monthly data points were available for the Philippines selection in this period, so only the global baseline can be summarized and used for directional context.
  • Global baseline level: Average cost per purchase was 47.82 over the last 12 months, with a high of 53.89 in February 2025 and a low of 32.29 in September 2025 (range: 21.60).
  • Trend and change: From October 2024 to September 2025, the global baseline fell by 30.8%, driven by a sharp September dip.
  • Volatility: Average month‑to‑month absolute change was about 7%. Notable swings included a +19.3% jump from November to December and a −29.3% drop from August to September.
  • Seasonality: Costs rose through Q4 and peaked in Q1 (holiday and early-year effects), then eased through spring/summer before a pronounced pullback in September.

What’s in scope

This report focuses on Facebook Ads cost per purchase benchmarks for Transportation and Logistics in the Philippines, compared against the global baseline. Because the selected segment has no recorded months in the provided window, the baseline offers the only quantitative guide.

Global baseline trend (directional benchmark)

  • Average across the period: 47.82
  • Highest month: 53.89 in February 2025
  • Lowest month: 32.29 in September 2025
  • First-to-last change: down 30.8% (46.67 in October 2024 to 32.29 in September 2025)
  • Volatility: Average absolute month-over-month movement of roughly 6.98%
  • Largest upward move: +19.3% from November to December 2024
  • Largest downward move: −29.3% from August to September 2025
  • Seasonal pattern:
  • Q4 2024 average: 47.13, with a strong December upswing.
  • Q1 2025 average: 52.94, the peak quarter.
  • Gradual easing followed: April to August declined from 51.57 to 45.69 (about −11.4%).
  • September marked a sharp drop to the period low.

Selected segment versus global

  • Selected data (Transportation and Logistics, Philippines): No monthly median values are available for the period, so in‑market statistics (average, high/low, change, volatility) cannot be computed.
  • Relative positioning: Because the selected dataset is empty, we cannot determine whether the Philippines segment is above market, below average, or in line with overall trends. The global baseline described above provides the best directional reference until local data points are available.

Practical reading of the baseline for context

  • The baseline suggests higher costs in late Q4 and Q1, followed by a steady normalization through mid‑year and an unusually steep drop in September.
  • Overall variability is moderate (about 7% typical MoM shifts), punctuated by seasonal spikes and a late‑period correction.

Understanding cost per purchase benchmarks on Facebook Ads in Transportation and Logistics and the Philippines helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Philippines, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Philippines Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 29Chinese New Year
Apr 9Day of Valor
Apr 17Maundy Thursday
Apr 18Good Friday
Apr 19Black Saturday
May 1Labour Day
Jun 6Eid'l Adha
Jun 12Independence Day
Aug 21Ninoy Aquino Day
Aug 25National Heroes Day
Nov 1All Saints' Day
Nov 30Bonifacio Day
Dec 8Immaculate Conception
Dec 24Christmas Eve
Dec 25Christmas Day
Dec 30Rizal Day
Dec 31New Year's Eve

Key Shopping Season

Late November (Black Friday/Cyber Monday), December (Christmas and Rizal Day), June–August (Independence Day and National Heroes Day), Chinese New Year (January) and Eid observances

Potential Advertising Impact

CPM and CPC might rise around Chinese New Year, Eid, and Independence Day for food, gifts, and travel categories. Late November–December retail campaigns see strong competition and elevated CPMs. Long weekend holidays could reduce weekday ad inventory while weekend awareness campaigns benefit from higher media consumption.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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