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Facebook Ads Cost Per Purchase Benchmarks for Transportation and Logistics in Singapore

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Cost Per Purchase for Transportation and Logistics in Singapore

October 2024 - October 2025

Insights

Detailed observation of presented data

Main takeaways

  • This analysis looks at cost-per-purchase trends for industry Transportation and Logistics and target country Singapore compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • No monthly data points were available for Transportation and Logistics in Singapore in the provided window, so relative positioning versus the global baseline (above market, below average, or in line) cannot be determined for this period.
  • Globally, the cost-per-purchase averaged about 47.82 over the last 12 months, peaking in February 2025 (53.89) and hitting a low in September 2025 (32.29).
  • Seasonality is evident: an uptick in December (holiday demand) and a peak through January–February, followed by a steady easing into summer and a sharp dip in September.
  • Volatility was moderate on average (≈3.25 month-to-month), with the largest swing being a -13.40 drop from August to September, and the biggest rise a +8.34 jump from November to December.
  • From October 2024 to September 2025, the global baseline fell by roughly 30.8%.

Scope and context

  • Metric: cost-per-purchase (median, monthly).
  • Industry: Transportation and Logistics.
  • Country: Singapore (selected_data).
  • Baseline: Global/ALL industries and countries for reference.
  • Timeframe: October 2024 through September 2025.

Selected dataset (Transportation and Logistics, Singapore)

  • The selected dataset contains no monthly observations for this period.
  • As a result, averages, highs/lows, month-to-month changes, and seasonal patterns for Singapore cannot be computed from the provided data.

Global baseline trend for cost-per-purchase

  • Average across the period: 47.82.
  • High: 53.89 in February 2025.
  • Low: 32.29 in September 2025.
  • Notable moves:
  • November to December: +8.34 (+19.3%), aligning with holiday-season pressure.
  • August to September: -13.40 (-29.3%), the steepest single-month drop in the series.
  • First-to-last change: from 46.67 in October 2024 to 32.29 in September 2025, a decline of about 30.8%.

Seasonality and volatility in the baseline

  • Q4 and early Q1: Costs rise into December (51.53) and remain elevated in January (52.31) and February (53.89).
  • Spring to summer: A gradual easing from March through August.
  • September: A pronounced dip to the series low (32.29).
  • Volatility: Average absolute month-to-month change of approximately 3.25, indicating moderate variability, punctuated by seasonal spikes and late-period softness.

Comparison to the global baseline

  • With no recorded monthly values for Transportation and Logistics in Singapore during the period, a direct comparison to determine whether Singapore was above market, below average, or in line with overall trends is not possible.
  • The global baseline provides a directional reference: elevated costs around December–February and softer conditions toward late summer and September.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Transportation and Logistics and Singapore helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Singapore Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 29Chinese New Year Day 1
Jan 30Chinese New Year Day 2
Mar 31Hari Raya Puasa
Apr 18Good Friday
May 1Labour Day
May 12Vesak Day
Jun 7Hari Raya Haji
Aug 9National Day
Oct 20Deepavali
Dec 25Christmas Day

Key Shopping Season

Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events

Potential Advertising Impact

CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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