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Facebook Ads Cost Per Purchase Benchmarks for Transportation and Logistics in Spain

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Cost Per Purchase for Transportation and Logistics in Spain

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • Based on $3B of advertising data, Transportation and Logistics in Spain shows cost-per-purchase levels that are below the global baseline on average for May–July 2025, but with far higher month-to-month volatility.
  • Selected average (May–July 2025): 40.03 vs global baseline 48.05 (−16.7% below market). Peak and trough are more extreme in Spain (62.78 high, 22.49 low).
  • Clear mid-year spike and correction: +80.3% from May to June, then −64.2% from June to July; net −35.4% from first to last month.
  • The global baseline indicates elevated costs from December through February and a pronounced drop by September, consistent with seasonal patterns.

Scope and framing

This analysis looks at cost-per-purchase trends for industry Transportation and Logistics and target country Spain compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Selected trend: Transportation and Logistics in Spain

  • Period covered: May–July 2025
  • Average: 40.03
  • High: 62.78 (June 2025)
  • Low: 22.49 (July 2025)
  • Range: 40.29
  • Month-to-month changes:
  • May → June: +27.95 (+80.3%)
  • June → July: −40.29 (−64.2%)
  • First to last month: −35.4% (May → July)
  • Notable movements: A sharp June spike followed by a deep July trough drives significant volatility (average absolute MoM change ~72%).

Global baseline trend

  • Period covered: Oct 2024–Sep 2025
  • Average: 47.82
  • High: 53.89 (February 2025)
  • Low: 32.29 (September 2025)
  • Seasonal pattern in the baseline:
  • Higher in December–February (Dec 51.53, Jan 52.31, Feb 53.89)
  • Gradual easing into summer (June–August ~46–46–45.69)
  • Marked dip by September (32.29)

Spain vs global baseline (direct overlap: May–July 2025)

  • Averages: Spain 40.03 vs baseline 48.05 (−16.7% vs market)
  • Highs and lows:
  • Spain high: 62.78 (June), +23.2% above the baseline high for the period (50.97)
  • Spain low: 22.49 (July), −51.3% below the baseline low for the period (46.21)
  • July 2025 in Spain (22.49) is also ~30.3% below the global baseline’s annual low (32.29 in Sep 2025)
  • Volatility:
  • Spain average absolute MoM change: ~72.2% vs baseline ~4.7%
  • Range: Spain 40.29 vs baseline 4.76 (~8.5× wider)
  • Month-by-month relative positioning:
  • May 2025: 34.82 in Spain vs 50.97 baseline (−31.7%, below market)
  • June 2025: 62.78 vs 46.96 (+33.7%, above market)
  • July 2025: 22.49 vs 46.21 (−51.3%, below market)

Seasonal context

  • The global series shows higher cost-per-purchase in late Q4 through Q1 and easing through summer, with a steep dip by September.
  • Spain’s May–July window aligns with the mid-year easing in the baseline but exhibits a pronounced June spike and a deeper-than-market July correction.

Understanding COST_PER_PURCHASE benchmarks on Facebook Ads in industry Transportation and Logistics and Spain helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Spain, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Spain Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 6Epiphany
Apr 17Maundy Thursday (some regions)
Apr 18Good Friday
Apr 21Easter Monday (some regions)
May 1Labour Day
Aug 15Assumption Day
Oct 13National Day of Spain
Nov 1All Saints' Day
Dec 6Constitution Day
Dec 8Immaculate Conception
Dec 25Christmas Day

Key Shopping Season

Late November–early December (Black Friday/Cyber Monday), Mid-August (summer promotions), December (Christmas & post-Christmas sales)

Potential Advertising Impact

CPM and CPC might increase during Semana Santa (Holy Week) and May Day, particularly for travel and tourism campaigns. 'Puentes' (bridge days) could reduce weekday inventory while pre-holiday traffic boosts media consumption. Black Friday typically marks sharp rises in retail competition. Late December brings peak ad volumes and e‑commerce CPM spikes.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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