Facebook Ads Insights Tool

Facebook Ads Cost Per Purchase Benchmarks for Transportation and Logistics in Sweden

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase for Transportation and Logistics in Sweden

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • Scope: This analysis looks at cost per purchase trends for industry Transportation and Logistics in Sweden compared to the global trend, based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • Data availability: No qualified monthly observations were available for the selected series (Transportation and Logistics, Sweden), so a numeric comparison to the global baseline cannot be computed for the period.
  • Global benchmark: The 12-month global median cost per purchase averaged $47.82, peaking in February at $53.89 and bottoming in September at $32.29. From October 2024 to September 2025, the series decreased by 30.8%.
  • Seasonality: Costs lifted into late Q4 and stayed elevated through February, then eased through spring/summer with a pronounced drop in September.
  • Volatility: Typical month-to-month movement was modest (median absolute change ~2.4%), with two standout moves: +19.3% in December and −29.3% in September. Average absolute MoM change was ~7.0% due to these spikes.

Scope and context

  • Metric analyzed: cost per purchase (median, monthly).
  • Industry: Transportation and Logistics.
  • Country: Sweden.
  • Baseline: Global benchmark across all industries/countries.

Selected series overview

  • The selected series contains no data points over the analyzed window (October 2024 to September 2025). As a result, averages, highs/lows, and volatility statistics for Transportation and Logistics in Sweden are not available for this timeframe.

Global baseline benchmark

  • Period: October 2024 to September 2025.
  • Average: $47.82 per purchase (median across months).
  • High/low: High in February ($53.89); low in September ($32.29).
  • Trend: −30.8% from October ($46.67) to September ($32.29).
  • Volatility:
  • Median absolute month-to-month change: ~2.4%.
  • Average absolute month-to-month change: ~7.0%.
  • Notable moves: +19.3% in December (vs. November); −29.3% in September (vs. August).

Seasonality and pattern highlights

  • Q4 uplift: After a softer November, costs rose sharply in December and remained elevated into January–February, consistent with year-end and early-year demand effects often seen in Facebook Ads benchmarks.
  • Normalization and late-summer softness: A gradual easing from March through August culminated in a sharp September dip to the period’s low.

Comparison to the global baseline

  • Because the Transportation and Logistics series for Sweden has no observations in the period, the selected series cannot be positioned as above market, below average, or in line with overall trends.
  • The global benchmark provides directional context for expected seasonality: higher costs in late Q4/early Q1, followed by a gradual cooldown and a notable late-summer/early-fall decline in September.

Understanding cost per purchase benchmarks on Facebook Ads in industry Transportation and Logistics and Sweden helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Sweden, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

Optimize Smarter with Superads

Improve your Facebook ad performance

• Instant performance insights – See which ads, audiences, and creatives drive results.

• Data-driven creative decisions – Spot patterns to improve ROAS.

• Effortless reporting – No spreadsheets, just clear insights.

Get Started for free →

The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Sweden Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 6Epiphany
Apr 18Good Friday
Apr 20Easter Sunday
Apr 21Easter Monday
May 1Labour Day
May 29Ascension Day
Jun 6National Day
Jun 21Midsummer Day
Nov 1All Saints' Day
Dec 25Christmas Day
Dec 26Second Day of Christmas

Key Shopping Season

Late November (Black Friday is huge), December (Christmas and post-Christmas sales), June (Midsummer seasonal promotions), January (Winter sale season)

Potential Advertising Impact

CPMs might spike during Black Friday and early December, especially in e‑commerce and fashion. Easter and Midsummer holidays often decrease weekday inventory but increase media usage during long weekends. Midsummer tends to be quiet in retail but active in travel and food sectors. Post-Christmas sales in January still see high digital ad demand.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

Explore Facebook Ads Metrics

Discover detailed cost benchmarks for different Facebook advertising metrics:

CPC (Cost Per Click)

Average cost per click benchmarks across industries

CPM (Cost Per Mille)

Cost per thousand impressions across different markets

CTR (Click Through Rate)

Benchmark click-through rates for Facebook ads

Cost Per Lead

Cost per lead across different markets

Cost Per Purchase

Average cost per purchase benchmarks across industries

Cost Per App Install

See how much it costs to get users to install an app