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Facebook Ads Cost Per Purchase Benchmarks for Transportation and Logistics in United Kingdom

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Cost Per Purchase for Transportation and Logistics in United Kingdom

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • This analysis looks at cost-per-purchase trends for industry Transportation and Logistics in Great Britain compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • Overall, the Great Britain series averages 435.01 across the four reported months, about 8.9x above the global baseline average for the same months (49.19). This is driven by a single outlier spike in March.
  • On a median basis, Great Britain (48.80) is in line with the global median for overlapping months (48.96), indicating typical costs once the March outlier is set aside.
  • From May to July, Great Britain averages 40.03, which is 16.7% below the global baseline for those months (48.05), pointing to below-market costs in early summer.
  • Volatility is high in Great Britain (average absolute month-over-month change ~80.8%) versus the global baseline’s steadier ~7% monthly fluctuation.
  • Seasonal context: the global baseline softens from spring into summer and typically rises in Q4 around holiday periods.

Overview of Great Britain: Transportation and Logistics (cost-per-purchase)

  • Time window: Mar, May–Jul 2025
  • Average: 435.01; Median: 48.80
  • High/low: High 1,619.96 (Mar 2025); Low 22.49 (Jul 2025)
  • First-to-last change: down 98.6% (from 1,619.96 in Mar to 22.49 in Jul)
  • Month-to-month moves:
  • Mar → May: -97.9%
  • May → Jun: +80.2%
  • Jun → Jul: -64.2%
  • Average absolute change: ~80.8%
  • Notable spikes/dips: A pronounced spike in March followed by normalization between May and July, with the lowest point in July.

Global baseline context

  • Time window: Oct 2024–Sep 2025
  • Average: 47.82; High: 53.89 (Feb 2025); Low: 32.29 (Sep 2025)
  • First-to-last change (Oct 2024 → Sep 2025): -30.8%
  • Month-to-month stability: average absolute change ~7%, indicating relatively steady global conditions.
  • Overlapping months with Great Britain (Mar–Jul 2025): average 49.19; decline of 12.2% from Mar (52.61) to Jul (46.21), consistent with a spring-to-summer easing.

Great Britain vs. global baseline

  • Level comparison (overlapping months):
  • Mar: 1,619.96 vs 52.61 — about 31x above market
  • May: 34.82 vs 50.97 — 31.7% below market
  • Jun: 62.78 vs 46.96 — 33.7% above market
  • Jul: 22.49 vs 46.21 — 51.3% below market
  • Averages:
  • Overall (Mar, May–Jul): Great Britain 435.01 vs baseline 49.19 — above market due to March spike
  • Trimmed view (May–Jul): Great Britain 40.03 vs baseline 48.05 — 16.7% below market
  • Distribution:
  • Median alignment: Great Britain 48.80 vs global 48.96 — in line with overall trends once the spike is excluded
  • Volatility: Great Britain far more volatile than the steady global pattern

Seasonal patterns and timing

  • The global series softens from late Q1 into summer (Mar–Jul), which aligns with Great Britain’s May–Jul levels trending below market.
  • Costs typically increase in Q4 around holiday periods, a pattern to consider when benchmarking against late-year performance.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Transportation and Logistics and Great Britain helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Kingdom, advertisers experience moderate to high costs with strong performance in urban areas. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

United Kingdom Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 22nd January (Scotland)
Apr 18Good Friday
Apr 21Easter Monday
May 5Early May Bank Holiday
May 26Spring Bank Holiday
Aug 25Summer Bank Holiday
Dec 25Christmas Day
Dec 26Boxing Day

Key Shopping Season

Late November (Black Friday/Cyber Monday surge), Late December (Christmas & Boxing Day promotions), Early May holiday weekend promotions

Potential Advertising Impact

CPM and CPC might increase around early May and late August bank holidays as people engage in leisure travel or retail browsing. During Black Friday/Cyber Monday, retail CPMs could spike sharply in fashion, electronics, and online shopping. Late December typically sees peak CPMs, with e‑commerce budgets needing early ramp-up.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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