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Facebook Ads Cost Per Purchase Benchmarks in United Arab Emirates

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase in United Arab Emirates

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • This analysis looks at cost-per-purchase trends for industry All industries available and target country United Arab Emirates compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • United Arab Emirates averages 39.9 cost-per-purchase across the period, about 19% below the global baseline average of 49.2. AE sits below market in 9 of 11 months, briefly moving above market in February and May.
  • Seasonality is evident: costs rose through Q4 into Q1, peaked in May, then reset sharply in June before stabilizing. This aligns with typical Q4/Q1 pressure and late-spring spikes often seen in Facebook Ads.
  • Volatility is high in AE: average month-to-month change is roughly 38%, versus a steady 4.7% for the global baseline.

United Arab Emirates trend highlights (selected data)

  • Overall level: average 39.9 cost-per-purchase across Oct 2024–Aug 2025.
  • Highs and lows:
  • Low: 12.72 in Oct 2024.
  • High: 73.17 in May 2025.
  • Range: 60.45 across the period.
  • Trajectory:
  • Q4 build: 12.72 (Oct) → 25.28 (Nov) → 28.55 (Dec).
  • Early-year surge: 43.98 (Jan) → 63.79 (Feb), then 47.12 (Mar) and 48.44 (Apr).
  • Peak and reset: spike to 73.17 (May) followed by a sharp drop to 27.49 (Jun), then a gradual climb to 31.82 (Jul) and 36.58 (Aug).
  • First-to-last change: +188% from Oct 2024 to Aug 2025.
  • Volatility: average absolute month-to-month movement ≈ 38%; notable moves include:
  • Nearly doubling from Oct to Nov (+99%).
  • May to June reset (-62% month over month).

Comparison to the global baseline

  • Level comparison:
  • AE average: 39.9 vs global 49.2 (≈19% lower than market).
  • Above market only in Feb (63.79 vs 53.89) and May (73.17 vs 50.97).
  • Baseline highs and lows (same period):
  • High: 53.89 in Feb 2025.
  • Low: 43.19 in Nov 2024.
  • Range: 10.70, indicating much tighter dispersion than AE.
  • Trend comparison:
  • Global remains stable around the low-to-mid 50s through Q1–Q2, easing into the mid-40s by summer.
  • First-to-last change globally: -2% (Oct 2024 to Aug 2025), versus AE’s +188%.
  • Volatility:
  • Global baseline average month-to-month change ≈ 4.7%, signaling a steady market backdrop relative to AE’s more pronounced swings.

Seasonal patterns and stability

  • AE shows a clear seasonal lift through Q4 into Q1, a late-spring peak (May), and a June reset, with partial recovery into late summer.
  • The global baseline reflects steadier cost-per-purchase levels with mild Q4/Q1 upticks and limited summer softening, keeping it more stable and “in line with overall trends,” while AE is more variable around those trends.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry All industries available and United Arab Emirates helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting United Arab Emirates, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

United Arab Emirates Advertising Landscape

National Holidays

Jan 1New Year's Day
Mar 30–31Eid al-Fitr
Jun 6Arafat Day
Jun 7–9Eid al-Adha
Jul 7Islamic New Year
Sep 15Prophet Muhammad's Birthday
Dec 1Commemoration Day
Dec 2–3UAE National Day

Key Shopping Season

Ramadan + Eid (Mar–Apr), End of November–December (UAE National Day, Christmas, New Year), Dubai Shopping Festival (mid-Dec through Jan)

Potential Advertising Impact

CPMs may rise sharply during Ramadan and Eid, especially in e‑commerce, gifting, F&B, and beauty sectors. UAE National Day campaigns could lead to high local bidding activity in travel, banking, and luxury retail. Dubai Shopping Festival drives elevated CPMs from mid-December to mid-January. Islamic holidays shift each year, affecting year-over-year comparisons.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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