See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Across all industries in the United Arab Emirates, Facebook Ads cost-per-purchase moved through the year with dramatic swings, closing well above the global benchmark after a choppy first half. While the worldwide median stayed tight in a 43–54 band, the UAE market ranged from mid-20s to just over 104, signaling a market where conversion costs can pivot quickly month to month. The year closed with elevated purchase costs, hinting at intensified competition heading into Q4 and a higher price of conversion versus earlier months.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in the United Arab Emirates compared to the global benchmark.
Median cost per purchase in the UAE started at 25.28 in November 2024 and ended at 74.00 in October 2025, a 193% rise across the period. The high was May 2025 at 104.02, followed by another elevated run in September (79.96) and October (74.00). The low points came in November (25.28) and June (27.52). Across the 12 months, the UAE averaged 52.1, slightly above the global average of 49.5.
Month-to-month movements tell the volatility story. After a steady build from December (33.43) to January (44.30), February jumped to 66.83 before moderating in March (47.75) and April (48.45). May surged to the year’s peak (104.02), then collapsed in June (27.52), effectively resetting the market. From that trough, the series rebuilt—July (31.96), August (41.51)—before another lift in September (79.96) and a firm October (74.00). Average absolute monthly movement in the UAE was 22.9 points, far sharper than the global benchmark’s 2.4, underscoring a more reactive conversion-cost environment.
The Q4 open in the UAE was notably soft, with November the year’s low and December climbing but still below global levels. Early Q1 saw a continued step-up, with February standing out as a local high. Q2 was the swing quarter: a dramatic spike in May followed by a June trough. Q3 rebuilt steadily, culminating in a September spike and a high start to Q4 in October. Globally, the rhythm was steadier: mild increases through late Q4 and Q1, and a narrow channel throughout the rest of the year.
On average, the UAE sat about 5% above the worldwide cost-per-purchase (52.1 vs. 49.5). But the distribution was uneven. The UAE ran below the global benchmark in most months—November (−41%), December (−33%), January (−15%), March (−9%), April (−6%), June (−43%), July (−32%), and August (−18%). It moved above market in February (+24%), then decisively in May (+103%), September (+62%), and October (+63%). The gap was narrowest in April (about 6% below global) and widest in May (more than double the global median). By contrast, the global series in the same window shifted just +6–7% from November to October and stayed within a 42.7–53.8 range, highlighting the UAE’s comparatively higher volatility.
Taken together, these Facebook Ads benchmarks show a United Arab Emirates market where cost-per-purchase averages slightly above the global norm but moves in larger waves, with notable peaks in May and early Q4. Understanding cost-per-purchase trends for all industries in the United Arab Emirates helps contextualize country-specific ad costs within global Facebook Ads benchmarks and complements broader CPC trends, CPM analysis, and CTR performance comparisons.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting United Arab Emirates, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Ramadan + Eid (Mar–Apr), End of November–December (UAE National Day, Christmas, New Year), Dubai Shopping Festival (mid-Dec through Jan)
CPMs may rise sharply during Ramadan and Eid, especially in e‑commerce, gifting, F&B, and beauty sectors. UAE National Day campaigns could lead to high local bidding activity in travel, banking, and luxury retail. Dubai Shopping Festival drives elevated CPMs from mid-December to mid-January. Islamic holidays shift each year, affecting year-over-year comparisons.
It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.
Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.
Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.
Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.
Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app