See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Cost per Purchase (CPP) in the United Arab Emirates tracked slightly above the global Facebook Ads benchmark on average, but the real story is volatility. Across all industries, CPP in the United Arab Emirates averaged 51.8 over the period, versus 49.3 globally—a modest 5% premium. Yet the path was anything but steady: a soft Q4 2024, a steady lift into Q1, a sharp spike in May, a swift reset in June, and a late-year rebound that kept CPP elevated into October.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in the United Arab Emirates compared to the global benchmark.
The series opened at 25.28 in November 2024 and closed at 72.40 in October 2025—an increase of 186% end to end. The year’s low was November (25.28), and the high was May (104.02), setting a wide range of 78.7 points. The monthly average settled at 51.8.
Momentum built early: December (+8.15) and January (+10.87) advanced steadily, with a February lift to 66.83. March eased to 47.75 and April held near-flat at 48.45, before May broke out to 104.02—the peak. June then corrected sharply to 27.52, the second-lowest month of the year. A slow rebuild followed: July (31.68) and August (40.06) climbed back, with a strong September surge to 79.96 and an October close at 72.40.
Volatility was the defining feature. Average absolute month-to-month movement in the United Arab Emirates was 23.0 points—nearly nine times the global benchmark’s 2.6—underscoring far sharper swings than the broader market. By contrast, global CPP stayed in a tight band from 42.61 to 53.84.
Late Q4 2024 was unusually soft in the United Arab Emirates, with CPP sitting well below the rest of the year. Early Q1 2025 brought firmer costs, aligning with typical post-holiday normalization. Q2 was mixed: April was stable, May surged to the annual high, and June unwound dramatically. Through Q3, CPP rebuilt gradually, culminating in a September spike, with October remaining elevated. Globally, seasonality was more restrained: a mild Q1 peak, a gradual mid-year ease, and a softer October.
On average, the United Arab Emirates ran 5% above the global CPP benchmark (51.8 vs. 49.3). But month-to-month positioning alternated: the market was below global levels in 8 of 12 months, then decisively above in May, September, and October. The narrowest gap appeared in April (6% below global), while the widest arrived in May—103% above the global median. From November to October, the global trend was essentially flat (+2%), while the United Arab Emirates rose sharply (+186%) with materially higher volatility.
These Facebook Ads benchmarks for cost per purchase across all industries in the United Arab Emirates highlight a market with country-specific ad costs that average slightly above global levels but move far more aggressively month to month. Understanding CPP trends and relative performance versus the global benchmark helps contextualize industry ad performance and CTR/CPM-adjacent dynamics in the United Arab Emirates.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting United Arab Emirates, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Ramadan + Eid (Mar–Apr), End of November–December (UAE National Day, Christmas, New Year), Dubai Shopping Festival (mid-Dec through Jan)
CPMs may rise sharply during Ramadan and Eid, especially in e‑commerce, gifting, F&B, and beauty sectors. UAE National Day campaigns could lead to high local bidding activity in travel, banking, and luxury retail. Dubai Shopping Festival drives elevated CPMs from mid-December to mid-January. Islamic holidays shift each year, affecting year-over-year comparisons.
It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.
Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.
Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.
Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.
Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.
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