See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type
February 2025 - February 2026
Detailed observation of presented data
Across 2025, cost per purchase in the United Arab Emirates moved on a very different rhythm than the global benchmark. The UAE market started near global levels, dipped mid‑year, then accelerated sharply through Q4, finishing the year at triple‑digit costs. The global picture, by contrast, stayed tightly range‑bound and gradually eased into year‑end. Volatility was the defining feature in the UAE, with pronounced surges and dips that widened the gap versus the world average as the year progressed.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in the United Arab Emirates compared to the global benchmark.
The UAE market showed a two‑act year. H1 was comparatively moderate (average 65.4), with a quick lift into February, a spring plateau, and a pullback in June. August marked the trough at 33.25. From there, momentum rebuilt rapidly: September and October climbed into triple digits, November held elevated levels, and December surged to the annual high of 152.60. Taken together, H2 averaged 94.4 — 44% higher than H1.
The global pattern was steadier and more seasonal: performance typically softened toward late Q3 and Q4, with costs drifting from the mid‑50s toward the high‑40s by year‑end. While the UAE also experienced a softer August, its rebound was much steeper and extended through Q4.
In 2025, Facebook Ads cost‑per‑purchase benchmarks across all industries in the United Arab Emirates were higher and markedly more volatile than the global baseline, with a mid‑year dip followed by a strong Q4 lift. For marketers tracking country‑specific ad costs, this CPP view complements broader Facebook Ads benchmarks that also consider CPC trends, CPM analysis, and CTR performance. Understanding cost‑per‑purchase benchmarks for all industries in the United Arab Emirates helps contextualize ad efficiency relative to global patterns.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting United Arab Emirates, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Ramadan + Eid (Mar–Apr), End of November–December (UAE National Day, Christmas, New Year), Dubai Shopping Festival (mid-Dec through Jan)
CPMs may rise sharply during Ramadan and Eid, especially in e‑commerce, gifting, F&B, and beauty sectors. UAE National Day campaigns could lead to high local bidding activity in travel, banking, and luxury retail. Dubai Shopping Festival drives elevated CPMs from mid-December to mid-January. Islamic holidays shift each year, affecting year-over-year comparisons.
It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.
Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.
Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.
Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.
Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.
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