Facebook Ads Cost Per Purchase Benchmarks for Venture Capital & Investment

Introduction

Across all countries, cost per purchase in Venture Capital & Investment ran on a very different track than the market in 2025: a soft, sub-benchmark start gave way to a midyear surge and a dramatic Q4 lift, with sharp month-to-month swings that far exceeded the global pattern. August and October were the clear outliers, punctuating a year defined by spikes rather than a steady climb. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Venture Capital & Investment in all countries compared to the global benchmark.

The story in the data

The year opened at $34.43 in February and closed at $180.82 in October—an overall rise of roughly 425%. The low arrived in June at $33.58, while the high came in October at $180.82, creating a fivefold range across the period. On average, cost per purchase (CPP) for Venture Capital & Investment landed at $90.64 across the seven observed months.

The path to that average was unusually choppy:

• February to May jumped +114% (to $73.59) before dropping -54% into June ($33.58).
• June to July rebounded +123% ($75.01), then doubled again into August (+110%, $157.90).
• September cooled -50% ($79.14) before a fresh peak in October (+129%, $180.82).

Volatility was extreme: the average absolute monthly swing was about $64, or roughly 97% in percentage terms. By contrast, the global benchmark moved within a tight band, with an average monthly change of just $1.6 (about 3%).

Seasonal and monthly dynamics

Seasonally, Q2 marked the trough, with June delivering the lowest CPP of the year. Momentum accelerated through Q3, culminating in a dramatic August spike. September eased, but Q4 opened at a new high in October—consistent with the broader pattern where competition can firm up acquisition costs late in the year. Across Q3 (July–September), CPP averaged around $104—roughly double the global benchmark for the same period—reflecting persistent pressure on downstream purchase costs even as earlier months sat closer to market.

Country vs. Global

Against the global benchmark (which averaged $52.3 over the same months), Venture Capital & Investment averaged 73% higher CPP across all countries. The relative position flipped multiple times early, then decisively broke away:

• February: 37% below global ($34.43 vs. $54.80).
• May: 41% above ($73.59 vs. $52.40).
• June: 34% below ($33.58 vs. $50.82).
• July: 53% above ($75.01 vs. $49.18).
• August: 198% above ($157.90 vs. $52.97).
• September: 49% above ($79.14 vs. $53.22).
• October: 243% above ($180.82 vs. $52.67).

At its narrowest gap, the industry sat 34% below the benchmark in June; at its widest, it was 243% above in October. While the global series stayed largely stable (roughly $49–$55 through October), Venture Capital & Investment repeatedly swung by double- and triple-digit percentages month to month, underscoring a far more volatile cost environment for completed purchases than the broader market.

Closing

Facebook Ads benchmarks for cost per purchase highlight how Venture Capital & Investment, across all countries, diverged sharply from the global baseline—sub-market in early months, then surging to multiples of the benchmark by late year. Understanding cost-per-purchase dynamics alongside CPC trends, CPM analysis, and CTR performance offers a fuller read on industry ad performance and country-specific ad costs when evaluating acquisition outcomes for Venture Capital & Investment globally.