Facebook Ads Cost Per Purchase Benchmarks for Venture Capital & Investment

Introduction

Across all countries, Venture Capital & Investment advertisers experienced a dramatic reset in Facebook Ads cost per purchase (CPP) through 2025—starting far below market and then accelerating to multi‑year highs. The series began at $20.28 in November 2024 and ended at $180.82 in October 2025, with sharp swings clustered in late summer and an outsized October peak. Compared with the global, all‑industry benchmark, the category moved from discounted acquisition costs early on to a clear premium by mid‑to‑late 2025, with much higher volatility throughout.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Venture Capital & Investment across all countries compared to the global benchmark.

The story in the data

Venture Capital & Investment CPP averaged $81.85 across the observed months, ranging from a low of $20.28 (November 2024) to a high of $180.82 (October 2025). The path was anything but linear:

• A gentle lift from November to February (+70% to $34.43).
• A spring jump in May to $73.59 (+114% vs. February), followed by a June pullback to $33.58 (−54% vs. May).
• A summer reacceleration: July at $75.01 (+124% vs. June) and a breakout August at $157.90 (+111% vs. July).
• A September cool‑down to $79.14 (−50% vs. August) before a decisive October peak at $180.82 (+129% vs. September).

Sequential swings averaged roughly $56.9 between reported points—much sharper than the global benchmark’s average step of about $2.6—signaling a market that moved in surges rather than gradual drift. Over the full window, CPP expanded nearly eightfold (+792%).

Seasonal and monthly dynamics

Seasonally, the category was soft in late Q4 2024 (represented by November), steadier in early Q1 (February), and mixed in Q2, with May’s spike offset by a June trough. The rhythm turned decisively stronger in Q3: July and September bracketed a pronounced August high, and Q4 opened with the year’s top CPP in October.

Quarterly snapshots underscore the escalation:

• Q2 2025 (May–June): $53.59 average.
• Q3 2025 (July–September): $104.02 average, nearly double Q2.
• Q4 2025 (October): $180.82 for the single observed month.

While CPC trends and CPM analysis often show steadier seasonality, CPP here displayed a saw‑tooth pattern—short surges, brief setbacks, then a larger step up—culminating in an October high.

Country vs. Global

Relative to the global, all‑industry Facebook Ads benchmarks (average CPP ~$49.33 over the period), Venture Capital & Investment averaged ~66% higher ($81.85). The gap, however, changed character over time:

• Below market early: −52% in November ($20.28 vs. $42.61), −36% in February, and −30% in June.
• Above market mid‑to‑late year: +44% in May, +59% in July, +213% in August, +62% in September, and +317% in October.

The global baseline stayed contained within a narrow band (~$43–$54) and trended mildly lower through Q3 before dipping in October. By contrast, the Venture Capital & Investment series was markedly more volatile, with sequential moves over 20x larger on average than the global baseline.

Closing

In sum, Facebook Ads cost‑per‑purchase benchmarks for Venture Capital & Investment across all countries show a shift from early underperformance to a clear premium over the global market, marked by pronounced Q3 strength and an October peak. Understanding CPP trends for Venture Capital & Investment globally helps advertisers gauge category‑specific ad costs and compare performance to broader Facebook Ads benchmarks alongside CPC trends, CPM analysis, and CTR performance.