Facebook Ads Cost Per Purchase Benchmarks for Venture Capital & Investment

Introduction

Venture Capital & Investment acquisition costs spent much of early 2025 below the market and then accelerated dramatically into late Q3 and October. While the global benchmark for cost per purchase (CPP) stayed remarkably steady around the low-$50s, the category’s CPP across all countries swung from low-$30s to nearly $181 by October—a sharp late-year escalation with short, abrupt reversals in between. The result is a pattern that’s both momentum-driven and unusually volatile, with two standout spikes: August and October.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Venture Capital & Investment across all countries compared to the global benchmark.

The story in the data

Across the observed window (Feb–Oct 2025), Venture Capital & Investment CPP averaged about $90.64, with a median near $75—well above the market baseline. The category started at $34.43 in February, dipped to a cycle low of $33.58 in June, and then surged to a peak of $180.82 in October. The range across these months was wide at roughly $147.

Month-to-month movements were pronounced:

• Feb → May: +114% ($34.43 → $73.59), then May → Jun: −54% (to $33.58)
• Jun → Jul: +124% (to $75.01)
• Jul → Aug: +111% (to $157.90)
• Aug → Sep: −50% (to $79.14)
• Sep → Oct: +129% (to $180.82)

On average, absolute shifts between observations were about $64—evidence of a choppy path with outsized swings. By contrast, the global CPP moved just $1.26 on average month to month over the same period.

Seasonal and monthly dynamics

The category’s rhythm showed a soft first half, with February and June anchored in the mid-$30s, followed by a decisive lift beginning in July. August delivered the first major spike, a brief September pullback reset levels to roughly half of August, and then October climbed to the highest CPP of the period. This pattern aligns with common platform dynamics: steadier costs in H1, rising pressure in late Q3, and peak intensity near the start of Q4.

Country vs. Global

Relative to Facebook Ads benchmarks globally (all industries), Venture Capital & Investment ran hot overall. The category’s average CPP ($90.64) was 73% above the global average for Feb–Oct ($52.42). The global series stayed narrow—high of $54.77 (Feb), low of $49.18 (Jul), range about $5.59—and trended slightly down from February to October (−3.6%). In contrast, Venture Capital & Investment climbed from $34.43 in February to $180.82 in October (+425%).

The gap oscillated widely:

• Below market in February (−37%) and June (−34%)
• Above market from July onward: +52% (Jul), +197% (Aug), +49% (Sep), +242% (Oct)

At its narrowest, the category sat 34% below the market (June); at its widest, it was 242% above (October). Volatility was the key differentiator—roughly 50x the global month-to-month change.

Closing

Understanding Facebook Ads cost-per-purchase benchmarks for Venture Capital & Investment across all countries highlights a year defined by midyear lift and an outsized Q3–Q4 surge, with CPP levels far above the global baseline and markedly more volatile. These CPP trends provide a clear read on country-agnostic ad costs and how industry ad performance diverged from global patterns.