Facebook Ads Insights Tool

Facebook Ads Cost Per Purchase Benchmarks for Venture Capital & Investment

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase for Venture Capital & Investment

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads benchmarks: cost per purchase trends

This analysis looks at cost per purchase trends for industry Venture Capital & Investment and target country All countries available compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Key takeaways

  • Across the two observed months, Venture Capital & Investment in All countries available averaged $50.61 cost per purchase, roughly in line with the same-month global baseline ($48.59), and slightly above the full-year baseline average ($47.82).
  • Volatility in the selected data was high: a -54.9% drop from May to July, far larger than the baseline’s typical month‑to‑month movement (~$3.25 or ~7% on average).
  • Seasonality in the baseline shows elevated costs in late Q4–Q1 and easing through summer, with a pronounced dip by September. The selected data mirrors the summer softening but with a sharper decline.

Selected data overview (Venture Capital & Investment, All countries available)

  • Timeframe observed: May 2025, July 2025.
  • Average: $50.61.
  • High and low:
  • High: $69.76 (May 2025).
  • Low: $31.46 (July 2025).
  • Change from first to last month: -54.9% (from $69.76 to $31.46).
  • Volatility: one observed interval shows a $38.30 absolute move, indicating elevated variability within the period.

Notable movements:

  • May 2025 saw the peak ($69.76), while July 2025 marked a sharp pullback ($31.46), producing a wide range of $38.30 across the two data points.

Baseline overview (global)

  • Timeframe: Oct 2024–Sep 2025.
  • Average: $47.82.
  • High and low:
  • High: $53.89 (Feb 2025).
  • Low: $32.29 (Sep 2025).
  • Change from first to last month: -30.8% (from $46.67 in Oct 2024 to $32.29 in Sep 2025).
  • Average month-to-month change: ~$3.25 absolute; ~7% average absolute percent change.
  • Seasonality: costs generally rise into Dec–Feb, then ease through summer, with a steep dip in September.

Head-to-head comparison

  • Same-month average comparison (May and July):
  • Selected: $50.61 vs. baseline: $48.59 => +4.2% above market on average across the two months.
  • Month detail:
  • May 2025: $69.76 vs. baseline $50.97 => 36.9% above market.
  • July 2025: $31.46 vs. baseline $46.21 => 31.9% below market.
  • Extremes comparison:
  • The May selected peak ($69.76) sits above the baseline’s annual high ($53.89).
  • The July selected low ($31.46) is slightly below the baseline’s annual low ($32.29).

What the patterns suggest

  • The global baseline shows familiar seasonal pressures: higher cost per purchase around late Q4 into Q1 and softer costs across summer, culminating in a September low.
  • The selected Venture Capital & Investment series aligns with the summer easing but exhibits a much steeper drop from May to July than the baseline typically experiences.

Understanding cost per purchase benchmarks on Facebook Ads in industry Venture Capital & Investment and All countries available helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Venture Capital & Investment industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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