Facebook Ads Cost Per Purchase Benchmarks for Venture Capital & Investment

Introduction

Cost per purchase for Venture Capital & Investment across all countries charted a dramatic climb over the past year, breaking sharply from the steadier global benchmark. The category started well below the market in late 2024, crossed above mid‑year, and then surged in late Q3 and October 2025 with outsized spikes. The pattern is marked by big swings—rapid lifts followed by sudden dips—culminating in a year-end high that far outpaced the global median.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Venture Capital & Investment across all countries compared to the global benchmark.

The story in the data

Across the observed months, cost per purchase (CPP) in Venture Capital & Investment averaged about $81.85, with a median around $74.30. The series ranged from a low of $20.28 in November 2024 to a high of $180.82 in October 2025—an increase of roughly 790% from start to finish. Notable month-to-month moves underscored the volatility: +$39 in May, −$40 in June, +$41 in July, a breakout +$83 in August to $157.90, a pullback to $79.14 in September, and then a new peak in October at $180.82. The average absolute monthly swing was approximately $56.87, signaling a choppy acquisition-cost environment.

By contrast, the global benchmark averaged about $49.51 over the same window (November 2024 to October 2025), moving within a narrow band from $42.73 to $53.81. Month-to-month changes averaged only $2.40, a far steadier cadence than the industry’s all‑countries series.

Seasonal and monthly dynamics

The Venture Capital & Investment category showed a two-phase year: depressed CPP through early 2025, then a sharp upswing from May onward. Late summer accelerated markedly, with August more than doubling July’s level, before a brief September cooldown and a fresh Q4 high in October. This differs from the broader market’s typical rhythm, where CPP gradually eased from a February high ($53.81) toward October ($45.51), reflecting a more measured seasonal glide.

While the global market’s Q1–Q3 path was relatively smooth, the category’s late-summer and early‑Q4 bursts created a pronounced crest. Even the mid-year dip in June ($33.58) proved temporary, as CPP rebounded to $75.01 in July and then vaulted to $157.90 in August.

Country vs. Global

Relative to the global benchmark, Venture Capital & Investment across all countries averaged about 65% higher CPP for the period, but the gap shifted dramatically month to month. The series began below market in November 2024 ($20.28 vs. $42.73, −53%), remained under in February (−36%), then flipped above in May (+44%). June briefly fell back below (−30%), followed by sustained premiums: +60% in July, +213% in August, +60% in September, and a striking +298% in October. In short, the global trend drifted mildly lower (around −8% from February to October), while the category swung widely and ended the period far above market.

Closing

Facebook Ads benchmarks for cost per purchase show that Venture Capital & Investment across all countries experienced a volatile year, with late‑season surges lifting CPP well above global levels. Understanding cost-per-purchase trends for the Venture Capital & Investment industry across all countries helps contextualize acquisition costs against broader market patterns.