Facebook Ads Cost Per Purchase Benchmarks for Venture Capital & Investment in Argentina

Key takeaways

• This analysis looks at cost-per-purchase trends for industry Venture Capital & Investment and target country Argentina compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
• No data points were available for the selected segment (Venture Capital & Investment in Argentina), so we can’t compute local averages, highs/lows, or volatility or position it as above/below market.
• The global baseline shows a clear seasonal lift across December–February and a sharp drop in September, with an overall decline of about 31% from the first to the last month in the series.

What this analysis covers

• Metric: cost-per-purchase (median by month)
• Selected segment: Venture Capital & Investment, Argentina
• Comparison benchmark: global baseline

Baseline trend (global)

Across Oct 2024–Sep 2025, the global median cost-per-purchase averaged $47.82 (median across months: $48.96). The highest month was February 2025 at $53.89, while the lowest was September 2025 at $32.29. From October 2024 ($46.67) to September 2025 ($32.29), the baseline fell by 30.8%.

Volatility:

• Average month-to-month absolute change: ~$3.25.
• Largest movements:
• November → December: +$8.34 (holiday uptick).
• August → September: −$13.40 (pronounced end-of-period decline).

Seasonality:

• Q4 (Oct–Dec) average: $47.13, with a holiday rise into December ($51.53).
• Q1 (Jan–Mar) average: $52.94, the peak quarter in this period.
• Early summer (Jun–Aug) softens to an average of $46.29, followed by a steep September drop ($32.29).
• In practical terms, costs typically rise around late Q4 and are elevated through Q1, then normalize into summer before a notable September dip in this dataset.

Selected segment: Venture Capital & Investment in Argentina

• Data availability: No monthly observations were provided for the selected segment. As a result, we cannot report the segment’s average, highs/lows, percentage change, or volatility for this period.

Comparison to the global baseline

• Positioning: With no observations for the selected segment, we cannot classify it as above market, below average, or in line with overall trends.
• Context: If the segment followed the global pattern, one would expect higher cost-per-purchase around December–February and easing into mid-year; however, no local data points are available to confirm or quantify that for Venture Capital & Investment in Argentina.

Seasonal context and volatility

• The global benchmark indicates a holiday/Q1 elevation in cost-per-purchase, consistent with broader Facebook Ads benchmarks, followed by a gradual mid-year normalization and an outsized September drop.
• Marketers comparing Argentina’s Venture Capital & Investment performance to the global baseline should note the pronounced global variability around the holidays and the unusually low September figure in this dataset.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Venture Capital & Investment and Argentina helps advertisers make more efficient budget and creative choices.