Facebook Ads Insights Tool

Facebook Ads Cost Per Purchase Benchmarks for Venture Capital & Investment in Brazil

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase for Venture Capital & Investment in Brazil

October 2024 - October 2025

Insights

Detailed observation of presented data

This analysis looks at cost-per-purchase trends for industry Venture Capital & Investment and target country Brazil compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Main takeaways

  • Data availability: No monthly median cost-per-purchase data was recorded for Venture Capital & Investment in Brazil over the period supplied, so direct in-market comparison is not possible. Global baseline figures are provided for context.
  • Global level: The global baseline averaged 47.8 over the last 12 months, peaking at 53.89 in February 2025 and bottoming at 32.29 in September 2025.
  • Volatility: Typical month-to-month movement in the global data was 3.25 (about 7% of the series level). The sharpest jump occurred in December 2024 (+19.3% vs. November), and the steepest decline in September 2025 (-29.3% vs. August).
  • Seasonality: Costs rose into December and remained elevated through Q1, then softened through mid-year before a pronounced dip in September.

Selected segment: Venture Capital & Investment in Brazil

  • Selected data: No observations were available for the specified period, so highs, lows, averages, and volatility cannot be computed for this segment.
  • Relative positioning: With no in-segment data points, we cannot determine whether Venture Capital & Investment in Brazil sits above market, below average, or in line with overall trends. The global baseline below serves as the closest directional benchmark.

Global baseline benchmarks for cost-per-purchase

  • Overall level (Oct 2024–Sep 2025):
  • Average: 47.8
  • High: 53.89 (February 2025)
  • Low: 32.29 (September 2025)
  • Range: 21.6 (about 45% of the average), indicating a relatively wide spread over the year
  • Change from first to last month: -30.8% (from 46.67 in October 2024 to 32.29 in September 2025)
  • Month-to-month dynamics:
  • Average absolute change: 3.25 per month (~7.0%), a moderate level of volatility for cost-per-purchase.
  • Largest monthly rise: November to December 2024, +8.34 (+19.3%).
  • Largest monthly drop: August to September 2025, -13.40 (-29.3%).
  • Seasonal pattern:
  • Q4 2024 average: 47.1, with a notable December spike (51.53).
  • Q1 2025 average: 52.9, the highest quarterly level, driven by elevated January–March values (52.31–53.89).
  • Mid-year: A steady easing from April through August (51.57 down to 45.69), followed by a sharp dip in September (32.29).

Comparison summary

  • Because Venture Capital & Investment in Brazil has no recorded monthly medians for the period, we cannot quantify how it compares to the global baseline on average level, volatility, or seasonal highs/lows.
  • In the absence of local data, the global trend indicates cost-per-purchase typically lifts in December, remains elevated in Q1, and softens into mid-year, with an unusually steep decline observed in September in the latest cycle.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Venture Capital & Investment and Brazil helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Venture Capital & Investment industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Brazil, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

Optimize Smarter with Superads

Improve your Facebook ad performance

• Instant performance insights – See which ads, audiences, and creatives drive results.

• Data-driven creative decisions – Spot patterns to improve ROAS.

• Effortless reporting – No spreadsheets, just clear insights.

Get Started for free →

The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Brazil Advertising Landscape

National Holidays

Jan 1New Year's Day
Mar 3–4Carnival
Apr 18Good Friday
Apr 21Tiradentes Day
May 1Labour Day
Jun 19Corpus Christi
Sep 7Independence Day
Oct 12Our Lady of Aparecida (Children's Day)
Nov 2All Souls' Day
Nov 15Republic Proclamation Day
Nov 20Black Awareness Day
Dec 25Christmas Day

Key Shopping Season

December (Christmas), Late November (Black Friday), Children's Day (Oct 12)

Potential Advertising Impact

CPM and CPC might rise around Carnival and Independence Day due to increased social activity. Children's Day (Oct 12) and Black Friday could see sharp spikes in competition. December (Christmas) may surge e‑commerce traffic, prompting high CPMs. Extended holiday weekends could shift ad engagement patterns.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

Explore Facebook Ads Metrics

Discover detailed cost benchmarks for different Facebook advertising metrics:

CPC (Cost Per Click)

Average cost per click benchmarks across industries

CPM (Cost Per Mille)

Cost per thousand impressions across different markets

CTR (Click Through Rate)

Benchmark click-through rates for Facebook ads

Cost Per Lead

Cost per lead across different markets

Cost Per Purchase

Average cost per purchase benchmarks across industries

Cost Per App Install

See how much it costs to get users to install an app