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Facebook Ads Cost Per Purchase Benchmarks for Venture Capital & Investment in Canada

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase for Venture Capital & Investment in Canada

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads cost-per-purchase benchmarks: Venture Capital & Investment in Canada vs global This analysis looks at cost per purchase trends for industry Venture Capital & Investment and target country Canada compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Main takeaways

  • Data availability: No cost per purchase observations are available for Venture Capital & Investment in Canada for the period provided, so segment-level statistics and direct comparisons are not possible.
  • Global direction: The global baseline shows elevated costs through Q4 and Q1, then a steady easing, with a sharp dip at the end of Q3.
  • Volatility: Average month-to-month move globally is 3.25, with the largest increase from November to December and the largest drop from August to September.
  • Relative positioning: With no Canada segment data, relative placement (above market, below average, in line) cannot be determined; use the global baseline as a directional reference.

Selected segment: Venture Capital & Investment in Canada

  • No monthly data points were available for the selected segment. As a result:
  • Averages, highs/lows, and month-to-month changes cannot be computed for this segment.
  • A direct comparison against the global baseline cannot be quantified.
  • The global baseline below provides context for expected ranges and seasonality.

Global baseline benchmark (all industries, all countries)

Period: Oct 2024 to Sep 2025

  • Average cost per purchase: 47.82
  • High: 53.89 in February 2025
  • Low: 32.29 in September 2025
  • Change from first to last month: down 30.8% (46.67 in Oct 2024 to 32.29 in Sep 2025)
  • Range: 21.60 between the highest and lowest months
  • Month-to-month volatility:
  • Average absolute change: 3.25
  • Largest increase: +8.34 from November to December
  • Largest decline: −13.40 from August to September

Seasonal patterns

  • Q4 (holiday period) and Q1 were the most expensive spans:
  • Q4 average (Oct–Dec): 47.13, with costs dipping in November and peaking in December.
  • Q1 average (Jan–Mar): 52.94, the highest quarter, sustained above-50 levels.
  • Q2 moderated: 49.83 on average, with gradual easing through April–June.
  • Q3 dropped meaningfully: 41.39 on average, driven by a pronounced September dip to 32.29.
  • These patterns align with typical seasonal dynamics where costs often rise in Q4/Q1 and soften heading into late summer.

Comparison to the global baseline

  • Because the selected segment (Venture Capital & Investment in Canada) contains no data for this window, we cannot position it as above market, below average, or in line with overall trends.
  • The global baseline indicates that cost per purchase typically:
  • Peaks in late Q4 through Q1,
  • Moderates through Q2,
  • And can decline into late Q3.

Understanding cost per purchase benchmarks on Facebook Ads in industry Venture Capital & Investment and Canada helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Venture Capital & Investment industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Canada Advertising Landscape

National Holidays

Jan 1New Year's Day
Feb (3rd Mon)Family Day
Apr 18Good Friday
Apr 21Easter Monday (federal)
May (Victoria Day)Victoria Day
Jul 1Canada Day
Sep (1st Mon)Labour Day
Oct (2nd Mon)Thanksgiving
Nov 11Remembrance Day
Dec 25Christmas Day
Dec 26Boxing Day

Key Shopping Season

Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)

Potential Advertising Impact

CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.