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Facebook Ads Cost Per Purchase Benchmarks for Venture Capital & Investment in Italy

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Cost Per Purchase for Venture Capital & Investment in Italy

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads cost per purchase benchmarks: Venture Capital & Investment in Italy vs global

This analysis looks at cost per purchase trends for industry Venture Capital & Investment and target country Italy compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Key takeaways

  • No selected data is available for Venture Capital & Investment in Italy for the period provided, so direct country-level statistics and comparisons cannot be calculated.
  • Globally, cost per purchase averaged $47.82 across the last 12 months, peaking in February 2025 and dropping sharply by September 2025.
  • Seasonality is clear: costs climbed through December–February and eased into summer, with a pronounced dip in September.
  • Month-to-month volatility in the global series was moderate on average (about 7.0% absolute change), punctuated by a large September drop.

Selected market: Italy (Venture Capital & Investment)

  • Data availability: No observations in the selected period. As a result, averages, highs/lows, and month-to-month changes for Italy cannot be computed.
  • Context: Use the global baseline below as a directional benchmark until country-level data is present.

Global baseline overview (all industries, all countries)

  • Average cost per purchase: $47.82
  • High: $53.89 in February 2025
  • Low: $32.29 in September 2025
  • First-to-last change: From $46.67 in October 2024 to $32.29 in September 2025, a decrease of 30.8%
  • Range: $21.60 between the February high and September low (about 40.1% below peak by September)
  • Volatility:
  • Average absolute month-to-month change: ~6.98% (about $3.25)
  • Notable moves:
  • December vs November: +19.3% (holiday period lift)
  • May vs June: -7.9%
  • August vs September: -29.3%

Seasonal patterns observed in the baseline

  • Q4 to early Q1 uplift: Costs rose from November into December (+19.3%) and continued higher through February (the period’s peak), consistent with year-end and early-year demand.
  • Spring and summer cooling: From March through August, costs eased gradually and stayed near or below the yearly average, before a sharp decline in September.
  • Distribution around the mean: Six months (December–May) ran above the 12‑month average of $47.82; the remainder were at or below it.

How Italy compares to the baseline

  • Because the Italy series contains no data for this period, relative positioning versus the global benchmark (above market, below average, or in line) cannot be determined.
  • Directionally, the global pattern suggests higher cost per purchase in December–February and softer levels in mid-year, which may be informative once Italy data is available.

Understanding cost per purchase benchmarks on Facebook Ads in industry Venture Capital & Investment and Italy helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Venture Capital & Investment industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Italy, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Italy Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 6Epiphany
Apr 20Easter Sunday
Apr 21Easter Monday
Apr 25Liberation Day
May 1Labour Day
Jun 2Republic Day
Aug 15Ferragosto
Nov 1All Saints' Day
Dec 8Immaculate Conception
Dec 25Christmas Day
Dec 26St. Stephen's Day

Key Shopping Season

Late November (Black Friday/Cyber Monday), Christmas & post‑Christmas sales (late December), Ferragosto (mid‑August) summer tourism, Back‑to‑school (September)

Potential Advertising Impact

CPM and CPC might increase during spring holidays when Italians engage in travel or leisure. Ferragosto may see travel and hospitality ads face high competition while retail CPMs dip. Late November and December see ad demand surges. 'Ponte' long weekends could affect ad pacing with stronger performance on adjacent weekdays.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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