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Facebook Ads Cost Per Purchase Benchmarks for Venture Capital & Investment in New Zealand

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase for Venture Capital & Investment in New Zealand

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads cost per purchase benchmarks: Venture Capital & Investment in New Zealand vs global

This analysis looks at cost per purchase trends for the Venture Capital & Investment industry and target country New Zealand compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. Note: no monthly observations were available for the selected segment (Venture Capital & Investment in New Zealand) during the period provided, so the comparison focuses on the global baseline for context.

Main takeaways

  • Relative positioning: selected New Zealand data is unavailable for this period; a direct “above market” or “below average” read is not possible. The global baseline provides the reference level for comparison.
  • Seasonality: the global trend shows higher costs in late Q4 and a peak in February, with a notable decline into late Q2 and a sharp drop in September.
  • Volatility: average month-to-month absolute movement in the global series is about 7.0%, with the largest upswing in December and the steepest decline in September.

Global baseline overview (all industries/countries)

  • Period covered: Oct 2024 to Sep 2025
  • Overall average: 47.82 cost per purchase
  • High and low:
  • Highest month: Feb 2025 at 53.89
  • Lowest month: Sep 2025 at 32.29
  • Start to end change: from 46.67 (Oct 2024) to 32.29 (Sep 2025), a decrease of 30.8%
  • Notable spikes/dips:
  • December 2024: +19.3% vs November (43.19 to 51.53), consistent with late Q4 cost pressure
  • September 2025: -29.3% vs August (45.69 to 32.29), the largest single-month drop in the period
  • Quarter-level patterns:
  • Q4 2024 average: 47.13 (elevated December)
  • Q1 2025 average: 52.94 (the highest quarter, peaking in February)
  • Q2 2025 average: 49.83 (gradual cooling)
  • Q3 2025 average: 41.39 (driven by the September dip)

Volatility and seasonality

  • Month-to-month absolute change averages 6.97%, indicating moderate volatility overall with two outsized moves:
  • December surge (+19.3%) aligns with typical holiday-period inflation in costs.
  • September contraction (-29.3%) marks a sharp reset below prior months.
  • Seasonal read: costs typically increase in Q4 around holiday periods, remain elevated through Q1 (observed peak in February), then trend down from May onward, culminating in a pronounced September low.

Selected segment (Venture Capital & Investment in New Zealand)

  • Data availability: the selected_data series for New Zealand is empty for this timeframe. As a result, a point-by-point comparison against the global baseline is not feasible.
  • Contextual benchmark: marketers in Venture Capital & Investment can reference the global baseline average of 47.82 and its seasonal profile (Q4/Q1 higher, late Q2–Q3 lower) as directional context until New Zealand observations are available.

Understanding cost per purchase benchmarks on Facebook Ads in Venture Capital & Investment and New Zealand helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Venture Capital & Investment industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting New Zealand, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

New Zealand Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 2Day after New Year's Day
Feb 6Waitangi Day
Apr 18Good Friday
Apr 21Easter Monday
Apr 25ANZAC Day
Jun 2King's Birthday
Jun 20Matariki
Oct 27Labour Day
Dec 25Christmas Day
Dec 26Boxing Day

Key Shopping Season

Late November–early December (Black Friday/Cyber Monday), Christmas season (Boxing Day sales), Mid‑year promotions (Matariki in June), Back-to-school (late January/early February)

Potential Advertising Impact

CPM and CPC might rise around Waitangi Day and ANZAC Day as public events increase media consumption. Matariki is new public holiday with growing awareness—advertising may see elevated competition. Late November–December Black Friday/Cyber Monday could drive ad costs significantly. Regional anniversary holidays may cause local inventory shifts.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.