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Facebook Ads Cost Per Purchase Benchmarks for Venture Capital & Investment in Spain

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Cost Per Purchase for Venture Capital & Investment in Spain

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • Scope: This analysis looks at cost per purchase trends for industry Venture Capital & Investment in Spain compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • Data availability: No monthly median cost per purchase values were recorded for the selected segment (Venture Capital & Investment, Spain) in the provided period, so segment-level statistics and a direct comparison are not available.
  • Global baseline context: The global median averaged about 47.82 over the period, peaked in February 2025 (53.89), and hit a low in September 2025 (32.29). From October 2024 to September 2025, the series declined by roughly 30.8%.
  • Seasonality: The global trend shows typical Q4/Q1 elevation—costs climbed sharply into December and remained high through Q1—followed by easing across spring/summer and a pronounced drop in September.
  • Volatility: Average month-to-month absolute movement in the global series was about 3.25 (roughly 7% of the average), with the largest jump in December and the sharpest drop in September.

What we analyzed

This report focuses on cost per purchase benchmarks for Venture Capital & Investment in Spain, compared to the global baseline for Facebook Ads benchmarks. While the selected segment has no recorded observations for the months provided, the global series offers directional context for how advertising costs evolved over the same timeframe.

Selected segment (Venture Capital & Investment, Spain)

  • Data coverage: No monthly median values were available for this segment in the provided window, so we cannot report averages, highs/lows, or month-to-month changes for Spain’s Venture Capital & Investment category.

Global baseline overview

  • Average: 47.82 across Oct 2024–Sep 2025.
  • High and low:
  • High: 53.89 in February 2025.
  • Low: 32.29 in September 2025.
  • First-to-last change: Down 30.8% from October 2024 (46.67) to September 2025 (32.29).
  • Volatility:
  • Average absolute month-to-month change: ~3.25 (≈7% of the series average).
  • Largest month-to-month increase: December 2024 (+19% vs. November).
  • Largest month-to-month decline: September 2025 (−29% vs. August).
  • Seasonal patterns:
  • Q4 2024 average: ~47.13, with a notable December spike.
  • Q1 2025 average: ~52.94, remaining elevated post-holidays.
  • Q2 2025 average: ~49.83, moderating from Q1 highs.
  • Q3 2025 average: ~41.39, ending with a pronounced September dip.

Comparison: selected segment vs. global baseline

  • Relative position: Not determinable for Venture Capital & Investment in Spain due to no available monthly medians in the period.
  • Directional context: The global trend indicates costs were above average in late Q4 and Q1, then eased into summer with a sharp downturn in September. Any future readings for Spain’s Venture Capital & Investment segment can be interpreted against this global backdrop to determine whether the segment sits above market, below average, or in line with overall trends.

Understanding cost per purchase benchmarks on Facebook Ads in industry Venture Capital & Investment and Spain helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Venture Capital & Investment industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Spain, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Spain Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 6Epiphany
Apr 17Maundy Thursday (some regions)
Apr 18Good Friday
Apr 21Easter Monday (some regions)
May 1Labour Day
Aug 15Assumption Day
Oct 13National Day of Spain
Nov 1All Saints' Day
Dec 6Constitution Day
Dec 8Immaculate Conception
Dec 25Christmas Day

Key Shopping Season

Late November–early December (Black Friday/Cyber Monday), Mid-August (summer promotions), December (Christmas & post-Christmas sales)

Potential Advertising Impact

CPM and CPC might increase during Semana Santa (Holy Week) and May Day, particularly for travel and tourism campaigns. 'Puentes' (bridge days) could reduce weekday inventory while pre-holiday traffic boosts media consumption. Black Friday typically marks sharp rises in retail competition. Late December brings peak ad volumes and e‑commerce CPM spikes.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.