See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
Headline: Wellness & Holistic Health cost-per-purchase sits well above the market, with pronounced swings across the year. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Wellness & Holistic Health in All countries available compared to the global benchmark.
Across the 13-month window (Jul 2025–Jul 2026), Cost Per Purchase (CPP) for Wellness & Holistic Health averaged $71.53, starting at $63.29 in July 2025 and finishing at $54.13 in July 2026. The industry high came in June 2026 at $82.13, and the low was $54.13 (July 2026). By contrast, the global baseline averaged $47.55, with its own high near $55.98 in March 2026 and a dramatic trough of $19.69 in July 2026.
On average this vertical ran roughly 50% above the global CPP benchmark (71.5 vs. 47.6). Month-to-month movement in the Wellness & Holistic Health series was notable: absolute monthly changes averaged about $7.8, driven by spikes such as the November→January rise (Nov $60.90 → Jan $77.29) and a sharp June→July swing (Jun $82.13 → Jul $54.13). Those swings produce a narrative of repeated lift periods into late Q4 and early Q1, punctuated by heavy reversals.
Rhythm across the year showed intermittent peaks in late winter and early summer. Costs climbed into October and again through January–March (Oct $74.89 → Jan $77.29 → Mar $80.56), reflecting sustained elevation in Q4–Q1. May and June remained elevated ($80.99 and $82.13), before a pronounced decline into July 2026. The baseline also shows seasonality but with gentler month-to-month changes until a steep baseline drop in July 2026. Overall, Wellness & Holistic Health exhibits recurring lift windows interspersed with sudden declines; volatility is a clear theme.
Viewed against the baseline, Wellness & Holistic Health CPP was consistently above market: typical monthly premiums ranged from around +29% at the start (Jul 2025: $63.29 vs $49.18) to extreme divergence in July 2026 (selected $54.13 vs baseline $19.69, roughly +175%). The industry series was more volatile than the overall market — average monthly movement of ~$7.8 versus ~$4.8 for baseline (about 64% higher volatility). In some months the gap narrowed (e.g., March 2026: $80.56 vs $55.98, ~+44%), while in others it widened dramatically because of baseline swings rather than only industry rises.
These data-driven observations on Cost Per Purchase show that Wellness & Holistic Health advertising costs across All countries available ran materially above the global benchmark and exhibited higher month-to-month volatility. Understanding Cost Per Purchase benchmarks for Wellness & Holistic Health in All countries available ties into broader Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance and country-specific ad costs as part of industry ad performance comparisons.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Wellness & Holistic Health industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.
Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.
Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.
Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.
Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.
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