See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type
February 2025 - February 2026
Detailed observation of presented data
Wellness & Holistic Health purchases ran consistently above market through 2025, with costs climbing into a late‑Q3/early‑Q4 high before retreating sharply at year’s end and resetting in January 2026. Across all countries, cost per purchase averaged about $70 in 2025 for this industry versus roughly $52 for the global all‑industry benchmark—a stable premium that widened temporarily during the autumn surge and spiked in January as the broader market corrected more severely. Volatility was also higher than average, with several notable swings between midsummer and November.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Wellness & Holistic Health across all countries compared to the global benchmark.
Starting at $69.56 in January 2025 and ending at $50.53 in January 2026, Wellness & Holistic Health cost per purchase (CPP) averaged $68.73 over the full period (13 months). Within 2025, the industry averaged $70.25, ranging from a low of $66.14 in July to a high of $79.27 in September (with October close behind at $78.42). The sharpest single‑month drop came in November (−$10.56 from October), followed by relative stability in December (−$0.42) and a pronounced reset in January 2026 (−$16.91).
Month‑to‑month absolute movement averaged $4.62 for the industry, showing more frequent and larger swings than the global all‑industry benchmark, which moved $3.33 on average. The year’s largest lifts occurred in August (+$6.35) and September (+$6.78), creating a two‑month surge of more than $13 from July’s trough to the September peak.
The year opened firm in January–March (high‑$60s to $70), eased slightly through late spring, and then built momentum into summer. A clear acceleration started in August and peaked in September–October, a period when competition and purchase intent often align to elevate acquisition costs. Performance softened in November, steadied in December, and reset in January 2026, when costs fell to the period’s low ($50.53). This rhythm—late‑Q3/early‑Q4 strength followed by a year‑end cool‑down—was more pronounced in Wellness & Holistic Health than in an average, all‑industry view.
Across all countries, Wellness & Holistic Health CPP remained above the global all‑industry benchmark throughout the period. The industry averaged about $70 in 2025 versus $51.65 globally—a 36% premium. Over the full 13 months, the premium was roughly 39% ($68.73 vs. $49.62). The gap narrowed to its tightest point in February 2025 (+23% vs. global) and widened most in January 2026 (+101%), when the global benchmark dropped from $47.62 in December to $25.15 while Wellness & Holistic Health fell more moderately to $50.53. Excluding January’s outsized dislocation, the premium typically sat between 28% and 49%, with the broadest spreads occurring during the September–October peak.
Global trends were steadier for most of 2025, hovering near the low‑$50s before dipping in November and sharply correcting in January 2026. In contrast, Wellness & Holistic Health showed a choppier arc: a mid‑year lift, a strong Q3 apex, and a deeper November reset, resulting in higher volatility than the global benchmark.
These Facebook Ads benchmarks highlight cost‑per‑purchase dynamics for Wellness & Holistic Health across all countries: elevated versus the global all‑industry baseline, more volatile through late summer and fall, and marked by a January reset. Understanding cost per purchase patterns within industry ad performance provides context for country‑specific ad costs and how they compare to global CPP trends.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Wellness & Holistic Health industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.
Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.
Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.
Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.
Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.
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