Compare ecommerce conversion cost benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Headline: Wellness & Holistic Health cost-per-purchase sits well above the market, with pronounced swings across the year. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Wellness & Holistic Health in All countries available compared to the global benchmark.
Across the 13-month window (Jul 2025–Jul 2026), Cost Per Purchase (CPP) for Wellness & Holistic Health averaged $71.53, starting at $63.29 in July 2025 and finishing at $54.13 in July 2026. The industry high came in June 2026 at $82.13, and the low was $54.13 (July 2026). By contrast, the global baseline averaged $47.55, with its own high near $55.98 in March 2026 and a dramatic trough of $19.69 in July 2026.
On average this vertical ran roughly 50% above the global CPP benchmark (71.5 vs. 47.6). Month-to-month movement in the Wellness & Holistic Health series was notable: absolute monthly changes averaged about $7.8, driven by spikes such as the November→January rise (Nov $60.90 → Jan $77.29) and a sharp June→July swing (Jun $82.13 → Jul $54.13). Those swings produce a narrative of repeated lift periods into late Q4 and early Q1, punctuated by heavy reversals.
Rhythm across the year showed intermittent peaks in late winter and early summer. Costs climbed into October and again through January–March (Oct $74.89 → Jan $77.29 → Mar $80.56), reflecting sustained elevation in Q4–Q1. May and June remained elevated ($80.99 and $82.13), before a pronounced decline into July 2026. The baseline also shows seasonality but with gentler month-to-month changes until a steep baseline drop in July 2026. Overall, Wellness & Holistic Health exhibits recurring lift windows interspersed with sudden declines; volatility is a clear theme.
Viewed against the baseline, Wellness & Holistic Health CPP was consistently above market: typical monthly premiums ranged from around +29% at the start (Jul 2025: $63.29 vs $49.18) to extreme divergence in July 2026 (selected $54.13 vs baseline $19.69, roughly +175%). The industry series was more volatile than the overall market — average monthly movement of ~$7.8 versus ~$4.8 for baseline (about 64% higher volatility). In some months the gap narrowed (e.g., March 2026: $80.56 vs $55.98, ~+44%), while in others it widened dramatically because of baseline swings rather than only industry rises.
These data-driven observations on Cost Per Purchase show that Wellness & Holistic Health advertising costs across All countries available ran materially above the global benchmark and exhibited higher month-to-month volatility. Understanding Cost Per Purchase benchmarks for Wellness & Holistic Health in All countries available ties into broader Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance and country-specific ad costs as part of industry ad performance comparisons.
Facebook advertising cost benchmarks
Facebook advertising costs vary by industry, target audience, ad placement, and campaign objective. In the Wellness & Holistic Health industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPP values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
Analyze Facebook ad performance
See which ads, audiences, and creatives drive results.
Spot creative patterns that affect ROAS.
Create reports without spreadsheets.
The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.
Higher-priced products typically have a higher CPA because people take longer to convert. A higher CPA can work when the margin supports it. Measure CPA with AOV and LTV.
Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.
Manual bidding can help advertisers stay within a target CPA. It suits experienced advertisers who can monitor performance and adjust regularly. It provides more control and requires more effort.
Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.
Compare cost benchmarks for Facebook advertising metrics.
Cost per click benchmarks across industries
Cost per thousand impressions across markets
Click-through rate benchmarks for Facebook Ads
Cost per lead benchmarks across markets
Cost per purchase benchmarks across industries
App install cost benchmarks