Facebook Ads Cost Per Purchase Benchmarks for Wellness & Holistic Health in Colombia

Key takeaways

• Wellness & Holistic Health in Colombia shows an average Facebook Ads cost per purchase of $52.96 across the period, about 7% above the global baseline ($49.46).
• The median in Colombia is lower at $39.02 (vs. global median $51.25), highlighting a skew from a July spike.
• High: $183.09 in July 2025 (about 296% above the global level that month). Low: $9.27 in April 2025 (around 82% below global).
• From October 2024 to August 2025, costs fell 48.6% in Colombia, while the global benchmark dipped just 2.1%.
• Volatility is very high: average period-to-period absolute change is ~137% for Colombia vs. ~5% for the global baseline.
• Colombia was below the global level in 6 of 10 observed months, but notably above market in October, January, February, and July.

The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Scope and framing

This analysis looks at cost per purchase trends for industry Wellness & Holistic Health and target country Colombia compared to the global trend. It uses monthly medians.

Trend overview: Wellness & Holistic Health in Colombia

• Average: $52.96; Median: $39.02; Range: $9.27–$183.09 (nearly a 20x swing).
• Q4 2024 moved sharply down: $73.13 in October to $32.70 in November and $16.11 in December.
• Early 2025 rebound: January ($54.73) and February ($54.33) returned to the low-$50s.
• Spring contraction: March ($28.17) and a trough in April ($9.27).
• Recovery: May rose to $40.44.
• Mid-year spike and correction: July surged to $183.09, then August normalized to $37.61.
• First-to-last change: -48.6%, signaling a pronounced net decline despite mid-year spikes.

Comparison to the global baseline

• Baseline average over matching months: $49.46; Median: $51.25; High: $53.89 (February 2025); Low: $43.19 (November 2024). The global trend is steady, mostly in the $46–$54 range.
• Relative positioning:
• Below market in 6/10 months (notably December, March–May, August).
• Above market in October, January–February, and a large outlier in July.
• Month-to-month stability differs starkly: Colombia’s ~137% average period move vs. the global ~5% indicates much higher local variability.
• Seasonal patterns:
• Global costs typically firm in late Q4 into January (December–January highs), then ease by late summer.
• Colombia diverged in Q4 2024 with a steep decline into December, then aligned with a January–February rebound.
• A pronounced local trough in April and an exceptional July spike stand out against the relatively flat global pattern.

Seasonal notes for marketers

• Q4: Global benchmarks rise around holidays; Colombia’s series dropped into December but rebounded strongly in January–February.
• Spring: Local dip culminated in April.
• Mid-year: A sharp surge in July followed by an August normalization, while the global market remained stable.

Understanding cost per purchase benchmarks on Facebook Ads in industry Wellness & Holistic Health and Colombia helps advertisers make more efficient budget and creative choices.