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Facebook Ads Cost Per Purchase Benchmarks for Wellness & Holistic Health in Denmark

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Cost Per Purchase for Wellness & Holistic Health in Denmark

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • Wellness & Holistic Health in Denmark posted an average cost per purchase of 46.73 across the last 12 months, slightly below the global baseline at 47.82 (about 2% lower — below market).
  • The series peaked in August 2025 at 80.53 and hit a low in September 2025 at 6.21. This 74.32 range signals higher volatility than the global range of 21.60.
  • From October 2024 to September 2025, Denmark fell 85.3%, while the global benchmark declined 30.8%.
  • Largest month-to-month swing: +30.0% from July to August, followed by a sharp -92.3% drop from August to September. Median monthly movement was 7.6 vs. 1.3 globally.

This analysis looks at cost per purchase trends for the Wellness & Holistic Health industry in Denmark compared to the global trend, based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Overview of the selected series (Wellness & Holistic Health, Denmark)

  • Average: 46.73; High: 80.53 (Aug 2025); Low: 6.21 (Sep 2025).
  • Early period: Q4 2024 averaged 43.62, moving from 42.18 (Oct) to 47.28 (Nov) and down to 41.39 (Dec).
  • Notable shifts:
  • Jan rose to 50.49 (+22.0% vs. Dec), followed by a February dip to 33.38 (-33.9% vs. Jan).
  • A steady climb through spring/summer led to 61.93 in July and the peak 80.53 in August (+30.0% vs. July).
  • September dropped sharply to 6.21 (-92.3% vs. August).
  • Volatility:
  • Average absolute month-to-month change: 14.4 (skewed by the September drop).
  • Median absolute monthly change: 7.6, indicating typical month-to-month moves in the mid–single digits to low teens.

Comparison with the global baseline

  • Baseline average: 47.82; High: 53.89 (Feb 2025); Low: 32.29 (Sep 2025).
  • The selected series was:
  • Below market from December through April (e.g., February 33.38 vs. global 53.89, -38%).
  • Above market from May through August (e.g., August 80.53 vs. 45.69, +76%).
  • Well below market in September (6.21 vs. 32.29, -81%).
  • Stability:
  • Baseline average absolute monthly change: 3.3; median 1.3 — far steadier than Denmark’s Wellness data.

Seasonal patterns

  • Global seasonality shows a typical Q4 holiday uplift, with December above November (51.53 vs. 43.19).
  • Denmark’s Wellness & Holistic Health did not mirror a December spike; instead, costs accelerated into summer, peaking in August before a sharp September drop.
  • Both series reached their annual lows in September, but the Denmark series dropped more dramatically.

Understanding cost per purchase benchmarks on Facebook Ads in Wellness & Holistic Health and Denmark helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Wellness & Holistic Health industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Denmark Advertising Landscape

National Holidays

Jan 1New Year's Day
Apr 17Maundy Thursday
Apr 18Good Friday
Apr 20Easter Sunday
Apr 21Easter Monday
May 29Ascension Day
Jun 8Whit Sunday
Jun 9Whit Monday
Dec 25Christmas Day
Dec 26Second Day of Christmas

Key Shopping Season

Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day

Potential Advertising Impact

CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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