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Facebook Ads Cost Per Purchase Benchmarks for Wellness & Holistic Health in United Arab Emirates

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Cost Per Purchase for Wellness & Holistic Health in United Arab Emirates

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • Compared to the global baseline, Wellness & Holistic Health in the United Arab Emirates shows a lower average cost-per-purchase (−6.6% across overlapping months), putting it generally below market.
  • Volatility is high in the United Arab Emirates: average month-to-month moves are 21.9% versus just 4.7% globally.
  • The period features a sharp January spike and additional peaks in May and July, with the lowest point in March. The global trend, by contrast, is elevated from December through March and then eases into summer.

This analysis looks at cost-per-purchase trends for industry Wellness & Holistic Health and target country United Arab Emirates compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Selected time series overview (Wellness & Holistic Health, United Arab Emirates)

  • Timeframe: Oct 2024–Aug 2025 (11 months of monthly medians).
  • Average: 45.96
  • High/low:
  • Highest month: Jan 2025 at 59.49
  • Lowest month: Mar 2025 at 35.84
  • Range: 23.65
  • Trend from first to last month: 47.94 in Oct 2024 to 42.85 in Aug 2025 (−10.6%).
  • Volatility: Average absolute month-to-month change of 21.9%.
  • Notable moves:
  • Dec → Jan: +39.6% (sharp spike)
  • Jan → Feb: −32.0% (largest monthly drop)
  • Mar → Apr: +33.7% rebound
  • May → Jun: −30.7%, followed by Jun → Jul: +31.9%
  • Seasonal shape: Costs eased through Q4 (Oct–Dec) before spiking in January. Additional elevation in May and July contrasts with softer March and June.

Comparison to the global baseline

  • Overlapping months (Oct 2024–Aug 2025) baseline average: 49.24. The United Arab Emirates average of 45.96 is 6.6% lower, indicating below-market costs across the period.
  • Baseline high/low:
  • Highest month: Feb 2025 at 53.89
  • Lowest month: Nov 2024 at 43.19
  • Baseline trend from first to last: 46.67 in Oct 2024 to 45.69 in Aug 2025 (−2.1%).
  • Baseline volatility: 4.7% average absolute month-to-month change, showing far steadier movement than the United Arab Emirates series.
  • Month-by-month positioning:
  • The United Arab Emirates was above market in 5 of 11 months (notably Jan, May, and Jul) and below in 6 of 11 months (notably Dec, Feb, Mar, Apr, Jun, Aug).
  • Largest gaps vs. global: below market in Mar (−31.9%) and above market in Jan (+13.7%).

Seasonal patterns to note

  • Global costs rise in late Q4 and remain elevated through early Q1 (Dec–Feb), then gradually step down into summer.
  • The United Arab Emirates diverges: Q4 softens into December, with the spike arriving in January instead; subsequent peaks in May and July and troughs in March and June create a more jagged profile than the global average.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Wellness & Holistic Health and United Arab Emirates helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Wellness & Holistic Health industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Arab Emirates, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

United Arab Emirates Advertising Landscape

National Holidays

Jan 1New Year's Day
Mar 30–31Eid al-Fitr
Jun 6Arafat Day
Jun 7–9Eid al-Adha
Jul 7Islamic New Year
Sep 15Prophet Muhammad's Birthday
Dec 1Commemoration Day
Dec 2–3UAE National Day

Key Shopping Season

Ramadan + Eid (Mar–Apr), End of November–December (UAE National Day, Christmas, New Year), Dubai Shopping Festival (mid-Dec through Jan)

Potential Advertising Impact

CPMs may rise sharply during Ramadan and Eid, especially in e‑commerce, gifting, F&B, and beauty sectors. UAE National Day campaigns could lead to high local bidding activity in travel, banking, and luxury retail. Dubai Shopping Festival drives elevated CPMs from mid-December to mid-January. Islamic holidays shift each year, affecting year-over-year comparisons.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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