Facebook Ads Insights Tool

Facebook Ads Cost Per Purchase Benchmarks for Wellness & Holistic Health in United Kingdom

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase for Wellness & Holistic Health in United Kingdom

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads cost per purchase benchmarks: 12-month summary and comparison

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. It reviews cost per purchase trends for industry Wellness & Holistic Health in Great Britain compared to the global trend.

Key takeaways

  • Overall level: Great Britain’s Wellness & Holistic Health cost per purchase averaged 50.88 over the last 12 months, sitting above the global baseline average of 47.82 (+6.4%).
  • Seasonality: The global baseline shows a December uptick and a steady easing through summer, while Great Britain saw a pronounced spring–summer climb peaking in August, then a sharp drop in September.
  • Volatility: Month-to-month volatility was higher in Great Britain (average absolute change ~15.9%; ~10.8% excluding September) versus the global baseline (~7.0%; ~4.7% excluding September).
  • Net change: Great Britain fell from 42.18 in October to 23.81 in September (−43.6%); the global baseline dropped from 46.67 to 32.29 (−30.8%).

Wellness & Holistic Health in Great Britain: what the selected data shows

  • Average: 50.88; median: 50.04.
  • Highs and lows:
  • High: August at 71.59.
  • Low: September at 23.81.
  • Notable shifts:
  • October–December eased slightly (42.18 → 41.03 → 39.61).
  • Strong climb from February to August (45.26 → 71.59), with large month-to-month increases in March (+29.8%), May (+12.4%), and July (+19.6%).
  • Abrupt decline August to September (−66.8%), the largest monthly move in the period.

How Great Britain compares to the global baseline

  • Level comparison:
  • Full-period average: GB 50.88 vs. global 47.82 (+6.4% above market).
  • Median: GB 50.04 vs. global 48.96.
  • Seasonal comparison:
  • Q4 2024: GB averaged 40.94 vs. global 47.13 (−13.1% below market), with the global series showing a December bump (43.19 → 51.53) not mirrored in GB.
  • Spring–Summer 2025 (Mar–Aug): GB averaged 62.37 vs. global 49.00, placing GB +27.3% above market during this period. GB was above market each month from March through August, peaking in August at +56.7% vs. the global level.
  • September 2025: GB dipped to 23.81, below the global 32.29 (−26.3% vs. baseline), while the global series also fell but less steeply (−29.3% from August).
  • Volatility:
  • GB average absolute month-to-month change ~15.9% (ex-September: ~10.8%).
  • Global baseline ~7.0% (ex-September: ~4.7%).
  • This indicates GB costs were more variable than the overall market across the period.

Monthly highlights

  • Above market: March–August (notably May–August at 65.35, 54.82, 65.58, 71.59).
  • Below market: October–February and September, especially December (39.61 vs. global 51.53, −23.1%).
  • Peak pressure: August in Great Britain (71.59, the period’s high).
  • Broad trough: September in both series, sharper in Great Britain.

Understanding cost per purchase benchmarks on Facebook Ads in industry Wellness & Holistic Health and Great Britain helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Wellness & Holistic Health industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Kingdom, advertisers experience moderate to high costs with strong performance in urban areas. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

Optimize Smarter with Superads

Improve your Facebook ad performance

• Instant performance insights – See which ads, audiences, and creatives drive results.

• Data-driven creative decisions – Spot patterns to improve ROAS.

• Effortless reporting – No spreadsheets, just clear insights.

Get Started for free →

The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

United Kingdom Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 22nd January (Scotland)
Apr 18Good Friday
Apr 21Easter Monday
May 5Early May Bank Holiday
May 26Spring Bank Holiday
Aug 25Summer Bank Holiday
Dec 25Christmas Day
Dec 26Boxing Day

Key Shopping Season

Late November (Black Friday/Cyber Monday surge), Late December (Christmas & Boxing Day promotions), Early May holiday weekend promotions

Potential Advertising Impact

CPM and CPC might increase around early May and late August bank holidays as people engage in leisure travel or retail browsing. During Black Friday/Cyber Monday, retail CPMs could spike sharply in fashion, electronics, and online shopping. Late December typically sees peak CPMs, with e‑commerce budgets needing early ramp-up.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

Explore Facebook Ads Metrics

Discover detailed cost benchmarks for different Facebook advertising metrics:

CPC (Cost Per Click)

Average cost per click benchmarks across industries

CPM (Cost Per Mille)

Cost per thousand impressions across different markets

CTR (Click Through Rate)

Benchmark click-through rates for Facebook ads

Cost Per Lead

Cost per lead across different markets

Cost Per Purchase

Average cost per purchase benchmarks across industries

Cost Per App Install

See how much it costs to get users to install an app