Compare ecommerce conversion cost benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Wine and Spirits advertisers saw a bumpy year for cost-per-purchase (COST_PER_PURCHASE) compared with the global baseline: average costs were higher overall, punctuated by sharp spikes and a dramatic end-of-series drop. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Wine and Spirits in All countries available compared to the global benchmark.
Across the 13-month window (July 2025 → July 2026) the Wine and Spirits median cost per purchase averaged about $56.0, versus a global baseline average near $47.6 — roughly an 18% premium. The series started at $44.80 in July 2025 and finished at $3.67 in July 2026, a 92% nominal decline between first and last month. The period’s high was $92.04 in March 2026 and the low was $3.67 in July 2026, producing a range of about $88.4.
Monthly behavior included several sharp moves: a jump from $44.8 to $72.5 in August 2025 (+62%), rebounds to $76.45 in January 2026, and the largest spike to $92.04 in March 2026. Offsetting those are mid-year softenings (May 2026 at $41.58) and the abrupt collapse to $3.67 in July 2026. Average month-to-month absolute change—a simple proxy for volatility—ran about $24.35 for Wine and Spirits, compared with about $4.78 for the global baseline, indicating materially higher month-to-month swings in this industry.
Seasonality shows mixed rhythms rather than a clean, repeating pattern. Late summer (Aug 2025) and early-year months (Jan and Mar 2026) produced above-average costs, while late spring (Apr–May 2026) and the July 2026 endpoint registered weaker medians. The Q4 period (Oct–Dec 2025) sat above baseline in aggregate (Oct $64.01; Nov $59.34; Dec $55.49), showing a Q4 lift relative to mid-year troughs, while early Q2 saw a partial easing before the March spike. That interplay created an irregular cadence — more episodic spikes than a steady seasonal ladder.
Relative to the baseline, Wine and Spirits costs diverged month-to-month. The industry trended above global medians in most months: the largest premiums occurred in March (+64% vs baseline) and January/June (roughly +55%). Narrow gaps near parity appeared in September and February (within ±2%). The widest discrepancy was the July 2026 drop, where Wine and Spirits sat about 81% below the baseline $19.69 that month. Overall, Wine and Spirits showed higher average costs and was substantially more volatile than the aggregated market — a pattern relevant to Facebook Ads benchmarks, CPC trends, CPM analysis and broader CTR performance conversations where purchase costs can swing more than headline metrics suggest.
Understanding cost per purchase benchmarks for Wine and Spirits in All countries available helps contextualize Facebook Ads benchmarks, country-specific ad costs, and industry ad performance for marketers and creative strategists monitoring purchase-level economics.
Facebook advertising cost benchmarks
Facebook advertising costs vary by industry, target audience, ad placement, and campaign objective. In the Wine and Spirits industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPP values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
Analyze Facebook ad performance
See which ads, audiences, and creatives drive results.
Spot creative patterns that affect ROAS.
Create reports without spreadsheets.
The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.
Higher-priced products typically have a higher CPA because people take longer to convert. A higher CPA can work when the margin supports it. Measure CPA with AOV and LTV.
Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.
Manual bidding can help advertisers stay within a target CPA. It suits experienced advertisers who can monitor performance and adjust regularly. It provides more control and requires more effort.
Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.
Compare cost benchmarks for Facebook advertising metrics.
Cost per click benchmarks across industries
Cost per thousand impressions across markets
Click-through rate benchmarks for Facebook Ads
Cost per lead benchmarks across markets
Cost per purchase benchmarks across industries
App install cost benchmarks